GU Energy Partners With Rebecca Rusch

by Brian Mullin on March 16, 2012

GU Energy Partners With Rebecca Rusch 

March 15, 2012, Berkeley, CA – GU Energy is proud to
announce that effective today, it is the exclusive nutrition sponsor of
the world’s greatest female endurance cyclist, Rebecca Rusch.  Known as
“The Queen of Pain,” Rusch, 43, has showcased her world-class fitness in
an astonishing range of sports, winning national or world championships
in sports as diverse as adventure racing, 24-hour mountain bike racing,
cross-country mountain biking, cross country skiing, orienteering and
It is in mountain biking where the resident of Ketchum, Idaho has
made her most lasting impression.  In August, 2011, Rusch won her third
straight Leadville Trail 100 Mountain Bike Race, crushing her previous
year’s record time by almost 16 minutes.  She is a three-time World
Champion in 24-hour solo mountain biking and is also the 2010 Master’s
World Champion in cross country mountain biking.

“Rebecca lives at the outermost edge of fitness and endurance,”
noted GU Energy president Brian Vaughan, himself a national-class
endurance athlete.  “What she does demands the absolute best in
nutrition, which GU provides in Roctane, Chomps, and Brew products. 
We’ll gain unique insight from working with Rebecca as she pushes her
body and mind to the limits.  Our experience with athletes like Rebecca
help drive our research and product development.”

Both Rusch and Vaughan recently competed in the TransAndes bike
race, in which Rusch partnered with Chris Carmichael and Vaughan teamed
with Yuri Hauswald, a top California cycling advocate and endurance
racer.  Carmichael and Rusch won the 80+ Mixed division, while Vaughan
and Hauswald placed second in the 80+ Men’s Division.

Regarding her partnership with GU Energy, Rusch said, “In my 25+
years as an athlete and 15+ years as a pro, I have experimented with
pretty much every nutrition product out there.  I’ve educated myself
through trial and error and research.  I’ve graduated from a comfort
food approach during some of my early adventure racing days to a more
scientific approach with GU Roctane and Recovery.  The results speak for
themselves, and I’m stoked to be on the GU team.”

GU’s original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Recovery Brew are staples of endurance athletes’ worldwide, providing scientifically-proven, performance-tested nutrition. For more information about GU, log onto

Source – Scott Surface at Outside PR

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