Magura MT8 Brake Wins Red Dot Design Award

by Brian Mullin on April 18, 2012

MAGURA’s MT8 Wins “red dot award: product design 2012”

Mountain Bike Disc Brake MT8 Wins Award

The bicycle components manufacturer MAGURA has been awarded the “red
dot” quality seal for trailblazing product design in respect of the MT8,
the top model of its new MT generation of brakes. The “red dot”
jury adjudication criteria are such as degree of innovation,
functionality, ergonomy or ecological soundness. MAGURA’s new MT8 is
notable for its extremely lightweight construction, high performance,
ergonomic shape and flip-flop design. MAGURA’s objective was to create
the lightest disc brake in the world whilst at the same time providing
top design, functionality and ergonomics. The newly developed generation
of brakes, MT, is a breakthrough for the initiative “MAGURA on the
move”, which also aims to create innovative product solutions and
strengthen the MAGURA commitment to Germany as a location for business.
In particular, the top model MT8 caused a furore in the bike industry at
its introduction in 2011. “We have the highest standards in terms of
functionality and ergonomy of our products. The ‘red dot design award’
serves as confirmation in our constant endeavor to develop the perfect
bicycle components”, Götz Braun, MAGURA Head of Marketing, says.

For
the MT8, MAGURA developed its own carbon fibre material Carbotecture
SL, which is considerably lighter than aluminium, yet extremely strong
under tension. With the MT8, MAGURA provides the first brake in the
world with master cylinders on the brake lever to be constructed
entirely of carbon. The new material allows a slim and ergonomic brake
handle developed in collaboration with the Ergonomics Department of the
Technical University of Dresden (Germany). The brake was constructed
with ease of maintenance in mind. A practical flip-flop design allows
the same brake lever to be installed on the left or right. MAGURA Royal
Blood Mineral Oil is used as braking fluid, an environmentally friendly
material.

Facts on the “red dot design award”
The “red dot design award” is one of the world’s largest design
competitions. It is comprised of three fields “red dot award: product
design”, “red dot award: communication design” and “red dot award:
design concept”. A 30-strong international jury of experts selected 2012
the winner in 19 different competing categories from 4,515
applications. Further information at http://en.red-dot.org

About MAGURA (Gustav Magenwirth GmbH & Co. KG)
The MUNZ-MAGENWIRTH Group, headquartered in Bad Urach, Germany, has
four internationally operating divisions: Bicycle Components,
Powersports, Controls and
Injection Molding. In Bicycle and
Motorbike Components, MAGURA is among the pioneers and has a global
monopoly in the field of hydraulic rim brakes for racing cycles. The
traditional company looks back on over 100 years of experience in
hydraulics and materials. Alongside brakes and suspension forks for
bikes, the company also develops and manufactures controls for
industrial use as well as injection moulds. The name MAGURA (established
1893) is comprised of the name of the founder Gustav Magenwirth and the
location of the company’s headquarters Bad Urach.

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