Club Ride Adds to Growing Team & Joins Bikes Belong

by Brian Mullin on May 30, 2012

My friends over at Club Ride have been growing quite a bit lately,
and Mike has added a CEO, PR, and now a PDM and others in the last year
or so. Glad to see Mike and company are doing so well, congratulations!

Club Ride Joins Bikes Belong
Ketchum, ID – Club Ride Apparel has partnered with Bikes Belong. The
Sun Valley based cycling apparel company further built upon its
commitment to cycling advocacy earlier this month by joining one of the
country’s most prominent cycling special interest groups.
are still in the minority,” said CEO Scott Montgomery. “Club Ride is
committed to doing everything it can to make cyclists’ lives better, and
most importantly safer. We are proud to be partnered with Bikes Belong
and are thankful for all the great work they do.”

Club Ride Hires PDM
Ketchum, ID -Carrying its steady and robust growth into the second
quarter, Club Ride Apparel has hired additional team members, including a
Product Development Manager and a Client Services Manager.

30-year veteran in the outdoor industry, Becky Lamphier has been
appointed Club Ride’s new Product Development Manager. Lamphier has
managed product lines and apparel production for Marker, Smartwool, and
Kuhl and has been involved every aspect of the business from design
inception through manufacturing, both domestic and foreign. With Club
Ride’s production levels undergoing significant expansion, the need for a
full time Product Development Manager became clear. “We’re growing
rapidly and need more hands on deck,” said Founder Mike Herlinger. “We
are excited to have Becky on board with Club Ride full time, especially
given her incredible experience.”

A devoted equestrian, Lamphier joked, “I might have to trade in a horse for a bike!”

from New Hampshire, Club Ride’s new Client Services Manager, Mose
Duchano, has made the Sun Valley area home for the past several years.
His diverse professional background, strong work ethic, and love of
biking make him an ideal fit for Club Ride. “As an avid mountain biker, I
couldn’t be more excited for the opportunity to work in the cycling
industry,” said Duchano. “Working for a young company with such serious
growth potential is just icing on the cake.”

Along with the
additions to the full time staff, more sales representatives were added.
Kip Byars will be handling the Southern California region and Tom
Mantle will cover the mid-Atlantic states of Maryland, Virginia, West
Virginia, and Delaware. “We’re doing everything we can to meet consumer
and dealer demand,” said Montgomery. “Our growing sales force has been
exceeding performance projections, and we can’t wait to see how the rest
of the season goes.”

Upcoming Events
June 29 – July 8 – Sun Valley, ID – Ride Sun Valley
July 24 – 26 – Park City, UT – Dealer Camp

About Club Ride Apparel
Club Ride Apparel, LLC designs and delivers innovative,
fashion-oriented cycling apparel that is technical enough to handle the
most demanding rides and styled for everyday casual lifestyle use. It’s
apparel for the ride, and everything after.
Source: Ben Bradley of Club Ride Apprel, LLC

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