Introducing Osmo Nutrition

by Brian Mullin on May 14, 2012




Cutting edge nutrition company launches hydration and recovery product-system based on proven, peer-reviewed science

FAIRFAX, CA (May 11, 2012)–Conventional
wisdom in the endurance sports drink world holds that it’s optimal to
have both electrolytes and carbohydrates in the same formula, to
essentially turn a fluid into a fuel. Launched today and founded on the
philosophy of, “Hydration in your bottle, food in your pocket,” Osmo
Nutrition aims to not only challenge that assumption but to turn it on
it’s head.
The company is unveiling its initial, four
powdered-drink product line in Sonoma County, California around the
start of the Amgen Tour of California.

Based
on leading science, Osmo Nutrition’s hydration and recovery products
deliver proven performance benefits to help athletes perform and feel
their best. All of Osmo’s products are based on the peer-reviewed
scientific research of noted Exercise Physiologist and Nutrition
Scientist Dr. Stacy Sims, MSc, PhD. Osmo Nutrition’s product offering
includes four powdered sports drink mixes that are optimized to work
with an athlete’s body during four key phases of the exercise cycle:
before, during, and after exercise, and before sleep.

“Osmo’s
products are designed to work with the body’s natural responses to
exercise and adaptation,” said Dr. Sims. “Specifically, each formula
works at a particular point of the exercise/stress cycle and allows the
body to minimize the stressors of exercise and maximize the repair.”

While
Dr. Sims is Osmo’s Chief Research Officer, Osmo‘s Chief Executive
Officer is Ben Capron, former Chief Brand Officer and Global Marketing
Director for Specialized Bicycles.

“Osmo exists to help athletes
feel and perform their best,” said Capron.  “The way we see it, if you
have a body, you’re an athlete.  So the opportunity is huge because the
market is big and because proper hydration and recovery are the
significant improvements to performance an athlete can make. Stacy’s
established science enabled us to create the most effective hydration
and recovery products on the market.”

Osmoʼs product formulas are
based on Dr. Simsʼ real world fieldwork and peer-reviewed science and
use exclusively natural and organic ingredients. The company is
launching with a line of four sports drinks that address an athleteʼs
needs before exercise, during exercise, immediately post-exercise, and
before sleep.

Two of Osmoʼs products assist in hydration and two focus on recovery:

Osmo PreLoad Hydration
is a hyper-hydrator and buffer designed to be consumed prior to
exercise and was specifically developed for use prior to hot events,
time trials, and high intensity efforts. It increases total body water
available during exercise and employs two different buffering compounds
so you can perform longer and stronger in hot conditions and at high
intensities.

  • MSRP – $24.99 / 8.6oz / 10 servings / Organic Lemon
  • Based
    on peer-reviewed science, Osmo PreLoad Hydration effectively
    hyper-hydrates athletes for hot events or high-intensity efforts.
  • Drink
    increases the body’s total body water available during exercise and
    employs two different buffering compounds so athletes can perform longer
    at higher intensity.
  • Made exclusively with organic and natural ingredients.
  • The
    first of a four-drink system, PreLoad is intended to be consumed the
    night before and again within 90 minutes prior to training or
    competition requiring maximum hydration and lactic-acid buffering.
  • Osmo Preload includes two key ingredients, sodium bicarbonate and sodium citrate.
  1. The sodium, along with water moves through the intestine into the plasma space, boosting blood plasma volume.
  2. The
    bicarbonate works as a lactic acid buffer in the muscles to improve
    aerobic metabolism. The citrate goes into the cell’s mitochondria to
    boost aerobic metabolism.
  •   Four keys to PreLoad formulation:
  1. Osmo
    PreLoad assists in slowing the rate of core temperature rise, by
    increasing blood plasma volumeI thus,increasing the total amount of
    blood circulating to the working muscles and to the skin to dissipate
    heat (reducing total heat storage.)
  2. Since the athlete starts the
    event in a hyper-hydrated state, they have more bodywater stores for
    ample perspiration to maintain a lower core temperature through
    evaporative cooling.
  3. Eliminates cramping by increasing total body sodium stores, reducing the need to take additional sodium during long events.
  4. Uses
    sodium citrates and bicarbonates as aerobic and anaerobic buffers to
    help keep aerobic metabolism revved during intense exercise and counter
    the “burn” of lactic acid buildup.
 

Osmo Active Hydration
is a during-exercise hydration drink and is optimized to work with your
bodyʼs fluid intake system to help delay fatigue, boost endurance, and
maximize cardiovascular efficiency while reducing cramping. Osmo Active
is the most effective way to transfer fluids taken in by mouth to the
places where they are most needed to stave off dehydration and its
negative performance impacts.

  • $24.99 / 14.4oz / 20 servings. Organic Orange and Organic Blackberry flavors
  • Based
    on peer-reviewed science to be most effective during exercise hydration
    product, Osmo Active Hydration is the second of a four-drink system and
    delays fatigue, boosts endurance, and maximizes cardiovascular
    efficiency while reducing cramping.
  • Formula is a proprietary
    glucose to sucrose ratio and sodium in the form of sodium citrate with
    an osmolality optimized for the fastest fluid absorption.
  • Made exclusively with organic and natural ingredients.
  • 25%
    lower sugar concentration than most sports drinks empties the gut
    faster to avoid unwanted fluid sloshing in the stomach and GI distress.
  • Formulated
    to optimize gastric emptying and fluid absorption for several
    thermoregulation properties (sweating, respiration, effective
    circulation).

 
Osmo Acute Recovery
is a post-exercise recovery product. It maximizes exercise recovery by
giving your body the nutrients it needs to stop the breakdown effects of
exercise and facilitate the immediate recovery process. It maximizes
adaption and performance gains.

  • MSRP – $39.99 / 17.2oz / 10 servings /Organic Vanilla & Organic Camu Camu
  • The
    third of a four-drink system, Osmo Acute Recovery maximizes recovery by
    giving your body the right nutrients after a training session to stop
    the body’s exercise-induced stresses and start the recovery process.
  • The
    combination of protein, carbohydrates, and caffeine in Osmo Acute
    Recovery formula is the most effective product available for rapid
    muscle reparation and glycogen resynthesis.
  • Formula includes two
    key proteins: whey isolate and micellar casein, to halt the catabolic
    response in muscles (the first component of recovery phase) and
    introduce the nutrients necessary to facilitate muscle repair (the
    second component of the acute recovery phase).
  • Whey isolate
    ingested with casein provide a longer release of amino acids—whey is a
    quickly absorbed protein, and casein is a slower released protein—thus
    muscles have access to amino acids for repair over several hours.
  • Made exclusively with organic and natural ingredients.
  • Osmo
    Acute also includes a small amount of caffeine. Caffeine combined with
    protein and carbohydrate enhances glycogen recovery substantially
    greater than recovery formulas with just carbohydrate and protein.
  • Does
    not include antioxidants, as ingesting antioxidants close to the end of
    an exercise session will inhibit the body’s natural inflammation and
    oxidation responses that are critical to maximizing adaptation.

Osmo GoodNight Recovery
is a pre-sleep recovery drink designed to be consumed just before
bedtime during consecutive days of hard exercise or an extreme
single-day effort. The antioxidants, glutamine, zinc, B-vitamins,
protein, herbs and fruits help you rebuild muscles and combat the side
effects of hard exercise and get into the restful sleep. The result is
you wake up as fresh and strong as possible.

  • MSRP: $39.99 / 8.2oz / 8 servings / Wildcraft Cherry
  • The
    fourth of a four-drink system, Osmo GoodNight Recovery is designed to
    be consumed at night during hard training blocks or a grueling
    single-day effort.
  • The GoodNight formula provides the nutrients
    required to complete the recovery cycle and help get into the restful
    sleep that’s critical to induce deep recovery of muscles, so you wake up
    as fresh and strong as possible.
  • Among the key ingredients in
    GoodNight are antioxidants, glutamine, zinc, B-vitamins, protein, and
    herbs and fruits that boost the natural production of melatonin.
  • The
    melatonin and sedative properties of specific herbal and fruit
    ingredients allow the body to relax, enabling a drop in core
    temperature, and movement into quality sleep.
  • During the sleep
    cycles, the protein, glutamine, and minerals work with the body’s
    natural production of growth hormone to enhance muscle repair and
    adaptation.
  • Made exclusively with organic and natural ingredients.

About Osmo Nutrition:
Based on leading science, Osmo Nutrition’s hydration and recovery
products deliver proven performance benefits to help athletes perform
and feel their best. All of Osmo’s products are based on the
peer-reviewed scientific research of noted Exercise Physiologist and
Nutrition Scientist Dr. Stacy Sims, MSc, PhD. Osmo Nutrition’s product
offering includes four powdered sports drink mixes that are optimized to
work with an athlete’s body during four key phases of the exercise
cycle: before, during, and after exercise, and before sleep. For more
information on Osmo, visit osmonutrition.com.


Osmo Nutrition Founders:

Dr. Stacy Sims, MSc, PhD, Chief Research Officer
Stacy served as an exercise physiologist and sport nutritionist at
Stanford University from 2007-2012 where she worked as an environmental
exercise physiologist and nutrition scientist specializing in recovery,
and nutritional adaptations for health, body composition, and maximizing
performance. During the past decade Stacy has worked as an
environmental physiologist and nutrition specialist for for cyclists
Lance Armstrong and Andy Schleck, ultraswimmer Jamie Patrick, the
Garmin/Slipstream Pro Cycling Team, USA Cycling Olympic Team (BMX and
womenʼs track cycling), Team Tibco, Flying Lizard Motorsports, and Team
Leopard-Trek, among others. Stacy earned a BA from Purdue University,
an MSc from Springfield College, a doctorate from University of Otago,
and was a postdoctoral research fellow in cardiovascular disease
prevention, thermoregulation, and womenʼs health at Stanford University.
Stacy raced crew as an undergraduate at Purdue University and competes
as a Cat 1 road cyclist and elite XTerra triathlete.

Ben Capron, CEO
Ben comes to Osmo Nutrition with extensive experience in the sports
industry. As Chief Brand Officer at Specialized Bicycle Components, Ben
worked with the Specialized team to launch and expand such franchises as
Epic, Brain, and Body Geometry. Ben worked at Specialized for almost
twenty years, starting as a tech rep and later serving as Performance
Mountain Bike Developer, Product Manager, and Global Marketing Director.
Ben also worked as the Development Director for the National
Interscholastic Cycling Association and currently serves on its board of
directors. An avid cyclist, Ben grew up at the foot of Mount Tamalpais
in Marin
County and started racing BMX bikes in 1978. As a mountain
bike racer Ben podiumed in the first Trans Alp in Europe in 1998, won a
Masters UCI World Cup XC race in 1999 and took the
2009 US CUP
series for Cat 1 Title, age 35-39. Ben started a career in cycling
during high school by inventing the first direct routed brake, later
popularized by Shimano as the V Brake.
Ben holds a B.A. from U.C. Santa Cruz.

Paul Pillitteri, VP of Operations
Paul brings over two decades of entrepreneurship in physical and
digital product development to Osmo. Most recently, Paul served as
Director of Product Development for championship Porsche racecar team,
Flying Lizard Motorsports. Earlier in his career, Paul founded Media in
Motion, a content and technology firm that worked with Macromedia,
Adobe, Autodesk, and other companies. In 2000, Vantage Partners, a firm
with heritage from the Harvard Negotiation Project, purchased Media In
Motionʼs technology and made it the foundation of its online conflict
management system. A long-time inline skate racer, Paul was the
co-captain of San Franciscoʼs
Team Skate Pro and has raced inline
marathon and ultramarathons on multiple continents. Paul has blasted
over 50 mph down the corkscrew at the Laguna Seca raceway, on inline
skates.

Source – Peter Nicholson of True Communications

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