Syntace Adds US Distributors, Imports Liteville

by Brian Mullin on May 14, 2012

May 11th, 2011, Oakland, CA:
Syntace, the maker of high end German components has added two new
distributors for 2012 further expanding the availability of the brand to
the US market. Syntace, which for the last year has distributed
exclusively through Quality Bicycle Parts (QBP), has added Bicycle
Technologies International (BTI) and The Hawley company. Both
distributors will offer a full range of Mountain, Road and Tri
handlebars, stems, seatposts, tools and accessories. “We’re thrilled to
be working with three very respected distributors in the industry to
give Syntace broader availability to dealers,” said Kenny Roberts, owner
and General Manager of Juniper Action Strategies, the US agency for

Juniper Action Strategies / Syntace USA will continue to
offer customer, warranty and tech support for the brand out of its new
facility in Oakland California. The US facility also supports the 10
year warranty which is offered on all Syntace products. Syntace USA,
which also sells dealer direct, carries a full range of products for its
employee purchase program as well as small parts and accessories that
other distributors may not carry. “We want to take care of the customer
and give consumers what they want even if it’s a just a few pieces of a
particular product a year”, explained Roberts. “For example, we’ll carry
the super high end Number Nine pedals which none of our distributors
offer yet, but we get a number of requests for throughout the year”.
Syntace USA also has a Shopatron site
in order to further help build it’s dealer base and offer dealers
another way to capitalize on the growing interest in the brand.

Action Strategies / Syntace USA has also started importing the
Liteville brand of bikes making it the first time that the storied
German brand has been available to the US Market. Liteville, which was
developed by and is owned by Syntace, will offer two frames to the US
market, the 140-160mm 301 and the 165-190mm 601,
with each having two different travel options. Liteville frames utilize
a patented four bar link design and come equipped with the Syntace
patented X-12 axle system as well as offering an array of other
exclusive Liteville features such as its optional derailleur crash guard
and integrated chain guide system. “This is a light frame at 2450 grams
with the Fox shock and a very active design which climbs like a goat
and offers fantastic stability for the descents”, says Roberts.
Liteville frames come with their famous 5+5 10 year warranty. Syntace
USA is actively seeking dealers across the country to represent the
Liteville brand.

See the entire range of Syntace products visit
See the Litevile range of products at

Source – Kenny Roberts of Juniper Action Strategies

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