Teva Announces Fall 2012 Bike Collection

by Brian Mullin on June 11, 2012

 Teva Expands Bike Collection from Slopes to the StreetsFrom Sea Otter to Crankworx Teva is listening to their customers and the new collection delivers

06.11.12 (Goleta, CA) – After the successful introduction of the Links mountain bike shoe
in partnership with professional rider, Jeff Lenosky, Teva® (a division
of Deckers Outdoor Corporation NASDAQGS: DECK) continues to listen to
the bike community and collaborate with their team of riders. For fall
2012 they have responded with seven new bike styles fit for the dirt to
the streets. From top performing high tops and new colorways to an
expanded size range, the new collection has something for everyone.

High Tops
Taking all the top performance features of the original Links but
stepping it up; the new Links Mid features a higher cut for added
support and ankle protection. Tested and refined by Teva mountain bike
team riders Kurt Sorge and Sam Pilgrim, the Links Mid has the same
PedalLINK Outsole that was pioneered for the Links and built-in toe and
heel protection for big mountain riding.

Finding inspiration from
the Links as well, the new Crank Mid combines bike specific details
including our PedalLINK Outsole and a stiffer lasting board tuned for
riding with the popularity of a vulcanized style. The outcome is a great
dirt-jumping sneaker that will perform on the bike or off.

All-Black
To answer numerous requests from mechanics and riders alike, Teva added
an all-black Links to their collection as well. The new colorway pays
tribute to their partnership with Lenosky featuring a tonal graphic
pattern also found on his custom Giant STP bike.

“Working with
Teva to create a bike specific product line has been an incredible
experience,” says Jeff Lenosky, Teva team rider. “The product
development team at Teva has done a great job taking my knowledge gained
as a professional rider and translating it into products all types of
riders can appreciate.  This journey has been a highlight of my career,
and there’s a lot more to come!”

Everyday Bike
For cyclists that use their bike to grab a 6-pack rather than bust a
360, Teva has responded with bike worthy styles that will compliment
everyday rides. Built on the PedalLINK Outsole developed with Teva Team
riders to ensure proper grip and feel; the new Joyride and Joyride Mid
feature classy, office appropriate leather uppers while the Roller
offers a leather and suede upper with tweed pops.

Specifically
designed for women, the new Freewheel provides the right balance of
performance for the casual ride with a clean, suede sneaker upper
design.

Expanded Sizing
Responding to the request of Teva riders, the fall 2012 Links Mid and Links will now be available in a full range of sizes to accommodate more riders. Sizes will range from 3-14.

In
celebration of the new collection launch, Teva joined team riders Cam
McCaul and Kurt Sorge as they traveled to Virgin, UT to ride a line
McCaul had spotted a few years prior. The short edit celebrates freeride mountain biking and gets back to the roots of why they live to bike.

“A
bike opened up everything for me when I was younger,” says McCaul. “It
took me across town when I was young and it takes me around the world
now. The reasons I ride now are the same reasons I rode back then.”

The
new fall 2012 Teva bike collection will debut this month in specialty
independent bike retailers such as Fanatik Bike Co., The Trail Head, and
Go-Ride as well as bike parks like The Lumberyard and Trestles and
online at www.teva.com. Prices range from $120 to $70 US.

Teva
is a division of Deckers Outdoor Corporation, a public company traded
on the NASDAQ at DECK. Deckers Outdoor Corporation strives to be a
premier lifestyle marketer that builds niche brands into global market
leaders by designing and marketing innovative, functional and
fashion-oriented footwear developed for both high performance outdoor
activities and everyday casual lifestyle use. Teva®, UGG® Australia,
Sanuk®, Ahnu®, Mozo® and TSUBO®, are registered trademarks of Deckers
Outdoor Corporation. See www.deckers.com for more information.

Source – Rynell Cook and Jaime Eschette

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: