Club Ride Unveils 2013 Lines

by Brian Mullin on July 19, 2012

Club Ride Unveils 2013 Offerings, Including All-New SUB5 Urban Line

Ketchum,
ID – Club Ride has announced its 2013 product offerings, now divided
into two distinctive lines: Sun Valley & SUB5. The Sun Valley line
includes refined versions of perennial Club Ride favorites like the New
West and Go West, which earned them a devoted following in mountain
biking meccas across the country. New for 2013, the SUB5 line applies
Club Ride’s philosophy on performance cycling apparel to urban style.

Deriving
its name from bike rides of less than five miles, the SUB5 line
delivers sleek, functional apparel to urban riders who utilize the bike
as a primary mode of transportation. “We want to give bike commuters and
other urban riders apparel options that provide our signature elements
of functionality in a stylish package suitable for the office, or just a
night on the town,” said Founder Mike Herlinger. “From the reflective
accents that add safety, to the fabric selections, every decision we
made when designing this line had the bike in mind.”

Both the Sun
Valley & SUB5 lines also feature completely re-imagined women’s
designs. Club Ride relied heavily on the expertise of designers Patricia
Nilsen and Becky Lamphier. Nilsen has helped many notable brands
including prAna, Title Nine, Smartwool, and Brooks, and was recognized
as one of Bike Magazine’s “25 Most Important Women in Cycling.”

“Patty
has really given our women’s apparel style and performance,” noted CEO
Scott Montgomery. “With Becky and Patty collaborating under Mike’s
direction, our women’s line has reached new heights. In recent meetings,
many buyers have expressed more excitement about the women’s line than
the men’s, which is a testament to their hard work.”

With nearly
double the offerings, 2013 looks to be a year of major growth for Club
Ride. “We really see lifestyle cycling apparel beginning to make its way
into the mainstream,” said Montgomery. “In 2013, Club Ride will be in a
great position to provide stylish, performance cycling apparel to all
cyclists. From a hardcore mountain biker in Colorado, to a bike commuter
in Minneapolis, we have options for everyone.”
About Club Ride

Club Ride Apparel, LLC designs and delivers innovative,
fashion-oriented cycling apparel that is technical enough to handle the
most demanding rides and styled for everyday casual lifestyle use. It’s
apparel for the ride, and everything after.
Source – Ben Bradley

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