Teva Pivot – All Mountain clipless shoe

by Brian Mullin on August 29, 2012

Product, athletes, partnerships and events are paving the way for 2013

Calif.) — Following the introduction of its freeride mountain bike
collection in 2012, action outdoor brand Teva® (a division of Deckers
Outdoor Corporation NASDAQGS: DECK) is launching into year two with an
innovative product collaboration with bike component manufacturer
Crankbrothers that will diversify its product offering.

“Our bike
collection is truly a labor of love for the brand,” says Chris Hillyer,
Product Manager of Innovation. “From support of some of the best events
in this space to the wealth of knowledge and experience found in our
incredible athlete team, we’ve been able to respond with product that
fits the performance needs of top athletes without sacrificing the style
that is a vital part of the mountain bike culture.”

Taking cues
from its original freeride mountain bike shoe, the Links, the brand has
expanded the collection to include nine styles, ranging from performance
shoes like the new Links Mid developed with our athletes,  to casual,
urban bike styles like the Joyride, Roller and Freewheel (refer to Fall 2012 shoes).
Coming in fall 2013, the brand will partner with Crankbrothers to
deliver the next level of product to the market with the introduction of
the Pivot, an all-mountain clipless style.

“After the
introduction of the Links we heard it over and over—‘when are you making
a clipless shoe?’,” continues Hillyer. “With the help of Crankbrothers
we’ve been able to look not only at the shoe but also how it integrates
with the bike as a whole. This partnership has helped us develop a
product that looks and performs great straight out of the box.”

product team is impressed with Teva’s over-commitment to making not
only a special product, but with its outsole and cleat interface, a
superior product for this shoe category,”says Andrew Herrick of  Crankbrothers.
“While virtually all other brands that make a “skate culture”
cleat-compatible shoe tend to drill holes in the bottom of skate shoes,
Teva has worked with our team here in Laguna to engineer the proper way
to make a shoe from zero.  We love a fresh pair of eyes looking at
common problems with product design and creating a solution.”

will be attending both Eurobike (booth # FG-B9/3) and Interbike (booth
#28076) with plans to display its full mountain bike shoe collection and
unveil the prototype of the new Pivot. The brand will also support Red
Bull Media House in association with Freeride Entertainment at the world
film premiere of Where The Trail Ends,
featuring Teva riders Kurt Sorge and Cam McCaul on Wednesday, September
19th at the Palms Hotel in Las Vegas, NV. To purchase tickets visit

Source – Rynell Cook

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