WD-40 BIKE Launches to the Cycling Industry

by Brian Mullin on August 29, 2012

Comprehensive line of bicycle care products developed for cyclists and mechanics.

Even
though some people spray their motorcycle and bike chains with WD-40,
it’s not a lubricant, and it dries out the chain and displaces lube from
the o-rings, meaning its a big “no-no.” WD-40 is a penetrating oil and
water-displacing spray, that was created by Norm Larsen in the 50’s, and
WD-40 stands for “Water Displacement, 40th formula.” Now the company is
releasing a set of bike related products!

– (San Diego, Calif.)
WD-40 Company is pleased to announce the launch of WD-40 BIKE, a
subsidiary business unit focused exclusively on cycling-specific
maintenance products. WD-40 BIKE will offer an initial product range
including wet and dry chain lubricants, a heavy-duty degreaser, a
foaming bike wash and a frame protectant.

Developed
over a span of 12 months via collaboration between WD-40 scientists,
professional bike mechanics and independent bicycle retailers, the WD-40
BIKE line was designed for maintenance-minded and discriminating
cycling enthusiasts. The line will be featured in bicycle retailers
across the United States.

“The WD-40 brand is definitely no
stranger to bicycling,” offers Mike Irwin, Managing Partner of WD-40
BIKE Company. “The original WD-40 Multi-Use Product has been a mainstay
in the toolboxes of bike mechanics for decades. The new WD-40 BIKE line
blends our considerable experience with the demands of today’s bike
technology to present a comprehensive high-performance maintenance
package.”

WD-40
BIKE will make its public debut at the Interbike and Outdoor Demo
tradeshows, both held in Las Vegas, NV from September 17-21, 2012.
Orders will be accepted at that time and begin shipping to US bicycle
retailers in November 2012.

About WD-40 BIKE Company
WD-40 BIKE extends the strength of the WD-40 brand with products
formulated specifically for the cycling market. Partnering with cyclists
and mechanics to keep the bikes they love in top condition, WD-40 BIKE
allows both riders and bikes to get the most out of every pedal stroke.
For product and company information, visit www.wd40bike.com. (Official
company website will launch in mid-September 2012).

Source – Mike McCormack

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