CÉBÉ Eyewear enters the US Market

by Brian Mullin on September 12, 2012

Popular in Europe, Brand Brings Full Line of Aggressive, Technical Sunglasses to America

Park, KS   2012 – Established 120 years ago in France, – Cébé (SAY BAY)
has built a strong reputation as a premier outfitter of technical
sunglasses for Europe’s adventure sport enthusiasts. Purchased in 2009
by Bushnell Outdoor Products – owner of the Bollé and Serengeti brands
of eyewear – Cébé enters the U.S. backed by the technical expertise and
marketing power of an established optical industry leader. Cébé’s
initial U.S. assortment consists of seventeen unique models divided
among the three collections.

– Technical sunglasses with many distinctive features engineered to
deliver peak optical clarity, complete protection and comfort in even
the most extreme conditions. Frame and lens materials are optimized for
specific activities including: Nordic skiing, cycling, trekking and
triathlon.  ICE 8000 and Base Camp models are available with Cébé 4000
Mineral lenses, which are engineered for use at high altitudes. Cinetik,
Wild and Eyemax feature ultra-light (5.8 gram) frames and
interchangeable lenses with three lens sets (tinted, yellow and clear).

Versatile, lightweight sports eyewear crafted for performance and
style. All models, S’Kiss, S’Teem and S’Sential, feature SymbioTech – a
v-shaped temple shaped to follow the natural shape of the head,
distributing pressure evenly for a more comfortable fit. S’Teem and
S’Sential have ultra-wrap lenses for protection and improved peripheral

Robust, flexible sunglasses for complete protection of kids’ eyes.
Available Cébé 2000 Melamine lenses mimic the pigment that makes skin
tan, shielding young eyes from harmful UV rays and blue light.  All
models have bi-material frames with Grilamid® on the outside for
durability and soft material on the inside for comfort. “The brand’s
tagline – Pure Adrenalin – speaks to a heritage of producing
sunglasses up to the challenges of any adventure,” said Claire Bremard –
Cébé product manager.  “The authenticity that has driven Cébé’s success
in Europe will lead to similar success in this market.”

models Cinetik, Wild and Eyemax range and in price from $49.99 to
$69.99; ICE 8000 from $79.99 to $109.99 and Base Camp from $99.99 to
$109.99.  Sport Active models range from $39.99 to $79.99. Junior
sunglasses start at $29.99 and go to $49.99.  Sportech and Sport Active
sunglasses will be sold at sport specialty retailers. Junior sunglasses
will be sold exclusively by eye-care professionals.

About Bushnell Outdoor Products
Outdoor Products is a global manufacturer and marketer of branded
consumer products based in Overland Park, Kansas. Bushnell Outdoor
Products’ eyewear brands, Serengeti®; Bollé® and Cébé®, are
headquartered in Suresnes – France. Other Bushnell Outdoor Products
brands include: Bushnell®, Bolle Safety®, Tasco®, Uncle Mike’s Law
Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin® and Final


Source – Jim Katz

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