FOOTbrake foldable footwear

by Brian Mullin on September 10, 2012

This sounds like a pretty cool product, so you can get out of your
clunky bike shoes using their flip-flop style, or the even more
oppressive downhill ski boots using the shoe version (though I didn’t see that on their website).

 Footbrake
FOOTbrake introduces new foldable footwear for bikers and skiers.

Why FOOTbrake
Group of great friends spending time in Napa Valley, CA.  After a bike
ride into St. Helena, Jill, Marjie and friends decide to enjoy the
scenic lookouts, great food, and wine tastings. They didn’t want to deal
with the discomfort of walking in clip-on bike shoes,  so they
purchased some clunky foam slide shoes to explore the town.   This
beautiful day created a new business venture and FOOTbrake was born —a light weight fold up shoe that could fit in a biker’s jersey pocket.
Why
do we bike?  Living in New Albany, the friendships and camaraderie
sparked a passion to join in the fitness craze and give back to many
charity causes.

FOOTbrake
is uniquely designed foldable footwear about the size of a mobile
phone.  For the serious biker out on weekend excursions, the clunky clip
on footgear is not built for time outs along the road. Now, bikers can
park their bikes, shed their clip-on shoes and slip on the FOOTbrakes to give their feet a much needed brake.

As the product line developed, they began to think of skiers and their own trips to the slopes.  Those brakes at the lodge could be so much more enjoyable if skiers could take the weight off their feet and park their Ski Boots.  FOOTbrake shoes
make walking easy, protect socks from ski lodge puddles and fit easily
in the pocket of your ski jacket.  Walk in comfort and keep your wool
socks dry, while you rest your feet and refuel in the cozy lodge.

Founders
Marjie Hancock and Jill Beckett-Hill live in New Albany, OH and often
join their husbands on many bike outings.  Both are busy raising sons
13-year-old sons and 11-year-old daughters. Marjie Hancock, grew
up in Chatham, NJ. Prior to having children, she held sales positions in
NYC for Kodak and AT&T, as well as helped organize events for the
Muscular Dystrophy Association. Jill Beckett-Hill, grew up in
Findlay, OH.  Jill currently sells real estate after a career in retail
sales and merchandising at Abercrombie & Fitch.  She is highly
involved in giving back to her community.

FOOTbrake’s
suggested retail price is $24.99 and is available in two different
styles: Flip Flop for the biker and a shoe version for the skier.  You
can find them online at www.footbrake.net.  Special orders for charity events are welcomed, with a portion of the proceeds going toward the cause.  Take a FOOTbrake-when athletes need a “brake” in Action!

# # #

Source – Founders Marjie Hancock and Jill Beckett-Hill

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