SPY Happy Lens

by Brian Mullin on September 10, 2012

SPY’s new Happy Lens campaign had some mild controversy in San Diego with their tongue and check billboard, which had a suggestive sexual innuendo. I won’t repeat it here, but you can check out at Huffingtonpost’s Creative billboard by SPY article.

SPY Happy Lens™ Takes Lens Technology to a Higher State of Consciousness

CARLSBAD,
Calif.—SPY Inc. (OTCBB: XSPY) today unveiled new lens technology that
not only improves vision and performance, but is also designed to
invigorate mind and mood alike.

The SPY Happy Lens™ technology was
born of SPY’s desire to help improve concentration, refresh and improve
the quality of everyday experience—making people “happier”—while at the
same time providing the protection, optical clarity and comfort for
which the Southern California-based eyewear brand is renowned.

The
SPY Happy Lens™ boasts an innovative, patent-pending lens technology
formula that fuses years of optics design experience with contemporary
research into human color preference. Not only does the SPY Happy Lens™ provide
100 percent UV protection, block more than 99 percent of glare, provide
remarkable contrast, depth perception and color enhancement, it is also
designed to “harmonize” with the body’s physiological preference for a
specific color transmission, optimized through the important wavelengths
between 450 and 500 nanometers, where the “uplifting” effects of blue
(“happy”) light are most prevalent.

Making its debut in the spring
of 2013, the SPY Happy Lens™ will be available across a wide array of
styles, including vintage-inspired Crosstown Collection, Fade to Black
Collection and high-performance cycling models.

“This
is the most exciting product innovation we’ve ever created,” said SPY
President and CEO Michael Marckx. “Our Happy Lens™ applies advanced
technology to the eyewear world and strikes a powerful balance in
sunglasses—one that can be seen and felt, enhancing experience in
manifold and novel ways. It’s the single most important product
breakthrough I have ever worked on.”

Long-wave blue light is the
part of the spectrum that studies suggest promotes balance in the body,
which most traditional lenses block to a large extent. More
specifically, exposure to sunlight—especially long wave blue light—has
been stated to foster positive physiological changes; raising mood and
alertness. Furthermore, studies behind light therapy suggest that it
harnesses blue light to regulate hormones that may be related to certain
emotional conditions. This positive physiological “uplift” from long
wave blue light exposure became the inspiration for the SPY Happy Lens™
technology.

The SPY Happy Lens™ is designed to achieve an
unparalleled balance of experiential and functional features and
benefits that will complement the style, quality, comfort, durability,
and exceptional fit of SPY frames, along with design features that have
set the brand apart, like Scoop™ Airflow Technology, ARC™ (Accurate
Radius Curvature) Prismatic Lenses and Trident Polarized Lenses.

SPY Inc.:
We have a happy disrespect for the usual way of looking (at life) and
this mindset helps drive us to design, market, and distribute premium
products for people who “live” to be outdoors, doing intense action
sports, motorsports, snow sports, cycling and multi-sports. We actively
support the lifestyle subcultures that surround these pursuits, and as a
result our products serve the broader fashion, music and entertainment
markets of the youth culture.  Our reason for being is to create the
unusual and this is what helps us deliver distinctive products to people
who are active, fun and a bit irreverent, like us.  Our principal
products—sunglasses, goggles and prescription frames—are marketed with
fun and creativity under the SPY® brand.  More information about SPY may be obtained from: www.spyoptic.com, http://www.facebook.com/spyoptic, Twitter @spy_optic and Instagram @spyoptic.

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Source – Maddy Isbell

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