Drift Innovation Introduces the HD Ghost

by Brian Mullin on November 7, 2012

Innovation Debuts the Drift HD Ghost – the First-Ever Action Camera
Equipped with Two-Way LED Remote and Continuous Loop Video – Solving the
Age Old Question: “Am I On?”

The Drift HD Ghost packs
industry-leading features including wearable on/off remote control with
LEDs displaying mode in use, continuous loop videorecording, built-in
Wi-Fi and an integrated 2-inch Gorilla Glass® LCD screen for instant
playback and sharing

LONDON – November 7, 2012 – Drift
Innovation, the award-winning action sports technology company
specializing in the capture and sharing of digital imagery, launched the
most feature-rich and intuitive action camera yet – the Drift HD Ghost.
Building upon a unique feature set, which includes an industry-first
two-way LED remote control with on/off indicator light, video
recording/tagging capabilities in continuous loop mode, and an
integrated 2-inch Gorilla Glass® LCD screen, the Drift HD Ghost is the
best all-in-one solution on the market.

other point of view cameras that require aftermarket accessories and
peripherals for functionality, the Drift HD Ghost includes everything
action sports enthusiasts need to capture professional quality video
immediately. Plus, the intuitive interface is easy to use, easy to
navigate and easy to set up, so users everywhere can begin recording
moments after opening the box.

Built-In 2-Inch LCD Screen with Gorilla Glass®
The screen allows quick, real-time viewing of camera angles before you
even press record. It also supports instant video playback of recorded
footage, making it easier than ever to edit, delete and re-live your
favorite actions whenever, and where ever, you want. Plus, its screen is
covered with Gorilla Glass® to ensure scratch-proof performance even in
the most rugged terrains.

Drift DataLinkTM Wi-Fi Enabled & Drift App
The Drift HD Ghost comes Wi-Fi-enabled to communicate instantly with
smartphones. Combined with the Drift Mobile App (coming soon for both
IOS and Android) you can preview and line up a shot remotely from your
phone, change camera settings, shot recording, photo capture and
playback, directly through your mobile device. You can even download
content from the camera to your smartphone instantly and share content
wirelessly across your favorite social media platforms.

Drift FlashbackTM Video Tag/Loop
Action sports enthusiasts can save a recorded event up to five minutes
after it happens while in Video Tag/Loop mode, which records footage in a
continuous loop style. The video clip is stored in the camera’s memory,
and will save the clip only if the user chooses to “tag” it.

Drift Active StatusTM Two-Way Remote with LED Lights
The Drift HD Ghost is the only action camera packaged standard with a
wearable on/off remote control with LEDs and wrist strap. The
strategically placed LED lights on the remote instantly communicate the
mode currently in use displaying a color-coded system indicating Video,
Photo, Timelapse or Photoburst modes. The remote also streamlines
functionality by allowing users to take photos and change function modes
from up to 30 feet (10m) away, as well as to start and stop recording.
This saves precious memory space and battery life so you can capture a
full day of activities without wasting time.

years, the action sports crowd has looked for a solution to the
question enthusiasts hate to utter: ‘Am I on?’” said John Rounds,
Managing Director of Drift Americas. “Finally, Drift solves the problem
with a two-way remote control. The wearable remote features the Drift
Active StatusTM LED indicator which lets you know if the
camera is recording or not. Sometimes you only get one shot, and it’s
devastating when you miss it.”

Drift PowerStationTM 
The Drift HD Ghost has the longest standard battery life on the market,
providing 3 hours of recording time per charge, courtesy of the
included 1700 mAh rechargeable lithium-ion battery. The Drift
PowerStation™ also uniquely places the battery in the center of the
camera maximizing battery life and providing an anti-vibrational system/

Advanced Drift PureTM Audio Technology
The microphone features digital and mechanical dynamic modulation
technology which offers the latest innovations in digital signal
processing and wind-noise reduction to provide crystal clear audio. Standard in all Drift cameras are multiple
sensitivity settings and an external 3.5mm microphone connector to
further enhance the captured audio.

Enhanced 7 Element Lens Design
Drift HD Ghost boasts an upgraded lens design consisting of seven
elements, ensuring optically pure performance whether filming in the
Gobi desert or on top a high mountain peak.  This guarantees the user
high clarity, vibrantly colored, stunning HD video. While recording
crystal clear HD video in a variety of resolutions (ranging from 1080p,
960p, 720p to WVGA), you can simultaneously shoot still photos without
interrupting filming, so you never miss a moment.

Nine feet (3m) waterproof without any housing
The Drift HD Ghost features an improved design allowing the camera to
be nine feet (3m) waterproof out of the box. So whether surfing in
Indonesia or kiteboarding on the Hood River, Drift has you covered. For
deep water enthusiasts Drift offers a uniquely designed waterproof
housing which allows you to capture underwater adventures up to 180 feet
(60m) depth.

The Drift HD Ghost is available for purchase for US $399 on http://store.driftinnovation.com/drift-hd-ghost and http://www.bhphotovideo.com. Learn more about Drift HD Ghost specifications and features at http://driftinnovation.com,
as well as Drift Innovation’s full line of accessories and
high-definition cameras, including the predecessor Drift HD awarded the
prestigious Red Dot Design Award in 2012 for superlative packaging
design. Follow Drift Innovation on http://facebook.com/driftinnovation and on Twitter, @DriftInnovation.

Stay tuned for Drift Innovation’s mobile app announcement – Coming soon!

About Drift Innovations
Drift Innovation is an action sports technology company specializing in
the capture and sharing of digital imagery across all platforms. Drift
manufactures quality point of view HD cameras, mounts and accessories,
inspiring action sports enthusiasts to document their experiences,
capture the emotion and share their vision with friends and family.
Drift’s mission is to ensure that their unique product features such as
an LCD screen for instant playback, wireless remote control, rotatable
lens and intuitive interface, guarantee a simple, positive user
experience. Drift sponsored professional athletes in moto, auto,
outdoor, snow, aquatic and airborne sports, are an integral part of the
R&D process, testing the performance and durability of Drift
products in the field. Drift, widely recognized as one of the top three
point-of-view camera brands globally, distributes its products in more
than 25 countries. For more information about Drift Innovation, visit http://driftinnovation.com and follow Drift Innovation on http://facebook.com/driftinnovation and on Twitter, @DriftInnovation.


Source – Jennifer Reiss

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