BMC signs with Verde PR

by Brian Mullin on December 13, 2012

Grams thoughts => I am really happy that my friends over at the
Durango, Colorado-based Verde PR are doing the public relations for
BMC here in North America. I have worked with Verde PR for many years
(four to be exact), and they are a great team of people, and this
arrangement will be very beneficial for BMC. My local bike store Cafe Velo is a dealer for BMC, and their carbon mtb product line looks pretty sweet. I might need to get their All Mountain Trailfox TF01 in house for a test?

Press Release
 

BMC Switzerland Signs Verde PR & Consulting as Brand Communications Agency
Partnership will heighten broad market brand awareness domestically and support BMC-sponsored riders

BOSTON, Mass. (Dec. 12, 2012) – Known for industry-leading precision craftsmanship and a dedication to premium high-performance bicycles, BMC Switzerland taps Verde PR & Consulting
as their public-relations agency of record in North America. The
partnership will focus on bringing added brand awareness to BMC’s
domestic mountain, road, and triathlon bikes, as well as sponsored
riders.

“Partnering with Verde is the ideal choice for BMC to help
grow the brand in the U.S market,” said Karim Pine, General Manager of
BMC Switzerland in the USA. “With innovative technology, a talented
roster of sponsored riders and a steeped history in high-performance
products at BMC, our aim is to build greater domestic brand awareness.
Our Director of Marketing, Matt Heitmann, will work closely to leverage
Verde’s knowledge of the bike industry to focus on strategy and
execution in taking BMC to the next level.”

Setting the bar high
with Swiss precision and attention, BMC builds and develops unique bikes
to offer the perfect ride to discerning customers. Verde will implement
strategy in line with BMC’s marketing goals to further promote the
brand’s high-end road, mountain, and tri bikes and the rollout of new
2013 products in the U.S. Efforts will also hone in on BMC’s top-level
offerings and athletes. Domestic sponsored riders include: mountain bike
pro Stephen Ettinger, Olympic triathletes Greg and Laura Bennett, inspiring ex-military turned Paralympian cyclist Steve Peace, and four-time Ironman Champion Eduardo Sturla.

Verde
will employ integrated brand communication strategies to support BMC’s
sales, marketing and business-growth goals. Verde’s efforts will create
broader reach and visibility around BMC’s high-production standards and
highlight the competitive integrity of their team.

“Verde’s built a
solid reputation in the cycling and outdoor active lifestyle markets
over the past 11 years and with this experience, we’ve amassed strong
capabilities to support BMC’s goals,” said Kristin Carpenter-Ogden,
CEO and founder of Verde. “Our team is well positioned to expand BMC’s
strong and authentic reputation in the cycling market and we very much
look forward to a long-term partnership to continue to grow the
excellence of the BMC brand.”

Verde PR celebrates its 11-year
anniversary in 2013 and was founded in the active lifestyle, outdoors,
cycling, snowsports, fitness, travel and sustainable-products markets.
With offices in Jackson, Wyo., and Durango and Boulder, Colo., Verde’s
team lives the mountain sport lifestyle with passion and authenticity.

About BMC Switzerland
The BMC Group consists of three brands: Bergamont, Stromer and BMC. We
share the same passion for bikes as we do for sport and industry. We aim
to please with our bikes, as your experience is our success, whether
you need a time trial bike or kids’ bike, an ebike or a downhill
machine. That’s what makes BMC Switzerland. For more about BMC
Switzerland, visit: http://www.bmc-racing.com/

About Verde PR & Consulting
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde PR
& Consulting is a full-service brand communications, public
relations, social/digital marketing, branding, content and consulting
agency, with an emphasis in sustainability. Verde’s clients are rooted
in the active outdoor lifestyle industries of outdoor, bike, and
snowsports, and also in the consumer electronics, pet, travel, and the
Lifestyles of Health and Sustainability (LOHAS) markets. For more about
Verde PR, visit: http://www.verdepr.com.

Source – Aubrey Volger

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