Polartec Partners with SUGOI for Fall 2013

by Brian Mullin on January 22, 2013

Thoughts
=> This looks like some very interesting gear, combining Sugoi’s
expertise and craftsmanship in bicycling apparel with Polartec’s amazing
high-performance fabric. The Japanese equivalent for Sugoi is awesome
and incredible, which fits their excellent gear. I wish I had one
of these jackets this evening on my bike ride here in Colorado, as once
the sun poked behind the foothills, the temperature dropped 15 degrees,
and it was quite a bone-chilling foray back to the car. One of these
warm, light and comfy jackets would have done the trick. I am looking
forward to seeing how the synergy of the Sugoi design and the new
Polartec NeoShell fabric works?


(Lawrence,
Mass.) – Polartec, the developer, manufacturer, and marketer of
Polartec® performance fabrics, announces a new partnership in technical
fabrics for top Canadian bike and run apparel brand SUGOI. Designed and
tested in the unforgiving conditions of British Columbia, SUGOI is
launching a global line of outerwear and insulation pieces using
Polartec technical fabric solutions for maximum athletic performance.

Made of a lightweight, drapable version of Polartec® NeoShell®,
the most breathable waterproof fabric on the market, the RSE and RSX
jackets are designed to be the world’s driest, most breathable outerwear
for wet weather cycling, featuring cycling-specific cuts for fit and
function. The RSE, designed for road riding, and the RSX, designed for
offroad riding, are fully waterproof and breathable thanks to NeoShell’s
unprecedented level of two-way air exchange, while remaining 99.9
percent windproof.

Made of Polartec® Power Shield®
to provide superior lightweight protection from the elements and high
breathability for thermal comfort, the RSR Power Shield® jacket and vest
are new multisport winter performance soft shell pieces with a tailored
fit. Polartec® Power Shield® protects against all but the worst weather
conditions while delivering extended breathability, in most cases
eliminating the need for an additional outer layer.

Made of Polartec® Power Stretch®,
the RSR Race Top and RSR Race Tight are designed to be the ultimate
pro-fit race top and bottom for next-to-skin comfort that moves with the
body while providing protection from the elements. Polartec® Power
Stretch® fabric enhances mobility, provides warmth without weight, and
quick-drying performance for comfort.

“SUGOI products are designed
and tested in an environment where the rain shows no mercy and the wind
whips off the Pacific,” says SUGOI Senior Technical Designer, Rob Gill.
“This testing ground gives life and purpose to our products, and
Polartec’s technical fabric solutions perform in all seasons. The
pinnacle pieces of the collection are the new RSE and RSX Polartec
NeoShell jackets, which are the most breathable waterproof cycling
products on the market.”

“We are excited to not only have SUGOI
adopting one of our latest award-winning technologies, Polartec
NeoShell, but also some of our most dependable and versatile fabrics
like Polartec Power Shield and Polartec Power Stretch,” adds Allon
Cohne, Polartec Global Marketing Director. “SUGOI has looked to us as a
strategic technical partner and became the first cycling brand to build a
premium collection using some of Polartec’s most innovative
technologies.”

About Polartec, LLC
Polartec,
LLC is the developer, manufacturer, and marketer of Polartec®
performance fabrics. Polartec® products range from lightweight wicking
base layers, to insulation layers, to extreme weather protection and are
utilized by the best clothing brands in the world. For more
information, visit polartec.com.

About SUGOI
SUGOI is a division of Dorel Industries (TSX: DII.B, DII.A). Now in its
50th year, Dorel creates style and excitement in equal measure to
safety, quality and value. Dorel has annual sales of US$2.4 billion and
employs 5,000 people in facilities located in twenty-four countries
worldwide. It is a leading manufacturer and distributor of world class
cycling, run and triathlon apparel and outdoor gear. Since 1987, SUGOI
has been focused on inspiring confidence through its highly technical
athletic products, made using the finest materials available. For more
information on SUGOI please visit www.sugoi.com.

Source – Fielding Miller

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