GoPro Sponsors Summer Mountain Games in Vail

by Brian Mullin on February 10, 2013

GoPro Sponsors Summer Mountain Games

New era begins for Vail Valley Foundation’s Summer Mountain Games as
GoPro becomes title sponsor of premier celebration of mountain sports.

At this years Winter Mountain Games at Vail they added fat tire bike
racing for the first time, and now they have rounded up GoPro as the
head sponsor for the monstrous Summer Mountain Games. The games at Vail
cover a huge plethora of athletic endeavors, including bike racing,
climbing, rafting, kayaking, fishing, slackline, standup paddle,
running, dogs and the ultimate mountain challenge.

For the biking aficionados we have Freeride Dual, Slopestyle, X-Country Mountain Bike and Road Bike Time Trail.

Bike Schedule:
XC MTB – Sat June 8th
Slopestyle – Friday June 7th
Freeride Dual – Sat June 8th
Road Bike TT- Sunday June 9th

Press Release 
As
with all things in life, change is inevitable.  Such is the case with
the Vail Valley Foundation’s extremely popular Mountain Games.  A new
era for the event has begun as the Vail Valley Foundation and GoPro have
agreed to a long-term partnership, placing GoPro as the title sponsor
for the world’s premier celebration of mountain sport, lifestyle and
music.

“We are very excited to not
only continue our partnership with GoPro, but to be able to take it to a
new level,” explained Ceil Folz, president of the Vail Valley
Foundation.  “Teva, the previous Mountain Games sponsor, was a positive,
driving force for the event and we thank them for their long-standing
partnership and wish them well in their future business endeavors.”

“The
association between GoPro and the Mountain Games marks a tremendous
alignment,” Folz continued. “The Games’ outdoor lifestyle and adventure
sports provide an endless amount of robust content for GoPro to capture
and share year-round with their global audience.”

GoPro, maker of
the world’s most versatile cameras and producer of today’s most engaging
content has sold product through leading specialty retailers in more
than 100 countries around the world.

“Signing
on as title sponsor of the 2013 Summer Mountain Games is a testament to
our great partnership with Vail Valley Foundation, and we look forward
to working with them to bring the community of Vail, and Colorado as a
whole, the best Mountain Games yet,” says Paul Crandell VP of Marketing
for GoPro.

Initially created in 2002 , the Mountain Games has
grown to currently host approximately 3,000 adventure athletes in eight
sports, while also attracting nearly 50,000 spectators annually for the
four-day event.  The 2013 Summer GoPro Mountain Games are slated for
June 6-9.

The
Vail Valley Foundation also successfully transitioned the summer model
to winter with the creation of the Winter Mountain Games presented by
Eddie Bauer, currently underway from February 8-10.

“Not only are
we seeing new events being added to the Mountain Games,” Folz,
continued, “but we are enjoying the Vail Valley being exposed to an even
larger international crowd via the Games, as well as a new and dynamic
media landscape that has evolved through the event.  GoPro brings the
athlete’s-eye perspective to the event and will obviously play an
integral role in helping us bring the story of the Mountain Games to an
even larger global audience.”

About the Mountain Games
The Summer and Winter Mountain Games are projects of the Vail Valley
Foundation.  For additional information on the Mountain Games, visit http://www.mountaingames.com/.
The Vail Valley Foundation is dedicated to enriching the Vail Valley
and sustaining its unique spirit through the delivery of unparalleled
arts, world-class athletics and inspiring education programs throughout
the community.

About GoPro
GoPro makes the
world’s most versatile cameras, enabling people to capture immersive and
engaging footage of themselves during their favorite activities.
GoPro’s HERO line of wearable and gear mountable cameras are used
collectively by more consumers, professional athletes, and video
production professionals than any other camera in the world. Based in
San Mateo, California, GoPro’s products are available in more than
30,000 stores in over 100 countries worldwide and direct via GoPro.com.

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