FITS Socks – First Look

by Brian Mullin on May 2, 2013

FITS = True Americana

One
of my PR contacts passed along some information on the FITS Sock Co.,
which turns out to be one of the oldest American sock manufacturers in
the USA, founded in 1902 in Niota Tennessee, which lies smack dab
between Chattanooga and Knoxville. FITS socks are 100% American Made,
and feature a slew of interesting technologies and materials. The parent
company Crescent Sock Co had been making socks for multiple companies
for 100 years, and they finally decided it was high time to make their
own high-quality product, and one of their main goals was to make the
world’s best “fitting” sock.

FITS
incorporates up to 4 different US patents that can be found only in the
FITS Socks. The socks are built from super fine 18.5 micron merino wool
and deliver an unmatched ergonomic fit around the complex dimensions of
a human foot. Especially for cyclists, FITS socks won’t rub in the heel
or toe box, and hug comfortably around the contours of the foot
providing a perfect “second skin” for your feet. The 2013 spring running
collection (shown above) offers a wide range of styles, colors,
ankle-heights and thicknesses.

I have always been a big fan of
Merino wool, especially in socks, as they offer comfort, odor and
temperature control, and give excellent durability. Their Performance
Trail socks sound like a great candidate for a biking running and hiking
sock, and I like that it comes up high enough to protect the ankle and
lower shin.

Performance Trail
Get Your FITS…and hit the trail! FITS Trail offers all the performance
you expect from Merino Wool with a cushioned bottom and vented upper for
reduced bulk. The performance top offers amazing ankle protection,
whether you’re biking, hiking, trekking, or running. It’s simple: Your
foot stays in; rocks stay out.

  • Full Contact Fit™
    • MSRP – $17.99
    • Sizes – S thru XXL
    • Dynamic Toe Cup – contours to the shape of your toes
    • Heel Lock – super deep heel pocket with ample cross stretch locks the sock on your heel
    • Full Contact Cuff – stays in place due to a tighter ankle and looser calf (proper gradience)
    • Style Features & Benefits Performance Cut- between a quarter and crew height
    • Performance top rises between Quarter and Crew height
    • Vented upper and instep for increased breathability and reduced bulk.
    • Lightweight design with cushioning in the heel, toe, and bottom of foot.
    • Contents:
      • Wool . . . . . . . . . . 58%
      • Nylon . . . . . . . . . .32%
      • Polyester . . . . . . . .7%
      • Lycra Spandex . . .3%

About FITS
Knitting socks in Niota, TN since 1902, Crescent Sock Co. endured the
ups and downs that shaped the character of America’s people and her
textiles industry. Today the company produces socks under its own FITS 
name in the oldest operating hosiery mill in the U.S. – leveraging
technical expertise and long-held knowledge of fit and comfort. The
family-owned company remains committed to its vision, its people, and to
keeping jobs in the Tennessee Valley. Crescent manufactured socks for
more than 30 other brands before deciding to market its own high-quality
product. Responding to an industry-wide epidemic of ill-fitting socks,
FITS leveraged over a century of experience to develop the world’s
best-fitting sock using materials, processes, and quality controls that
far exceed industry standards. The result: a product line that embodies
the crucial connection between fit and performance.

FITS Sock Co.
products are designed to be the best fitting performance outdoor socks
in the industry. Over 100 years of experience has taught us to recognize
the importance of careful, precise sock-fitting based more on total
foot volume than foot length. All FITS™ socks deliver unique benefits –
thanks to superior construction, the highest quality materials, and
innovative design. Our socks are constructed from two-ply, compact-spun,
ultra-fine Merino Wool, providing the ultimate blend of softness and
durability. Our F3 Technology delivers a unique form FIT thanks to a
deep heel pocket, specialized toe seam, and contoured leg – which keep
FITS socks firmly in place. This means no more bunching, hot spots, or
friction, regardless of the task at hand.

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