Introducing ZEGO Energy Bars

by Brian Mullin on July 23, 2013


is a new company that is coming out with a energy bar that is supposed
to be tasty, allergy free (no Gluten, Nuts, Soy or Dairy), have 10 grams
of protein, low in sugar, vegan and uses Sunflower Seed as the main
ingredient. They launched there project on the ubiquitous Indiegogo
crowd funding site, and are currently at $21K of there $50K goal. The
product sounds like a great idea for parents, kids and especially
athletes, and will be ideal for those of us that have Celiac’s (me), and
other allergy issues. Another winner, is that ZEGO donates a full 20%
of their profits to improve nutrition for low income children via the
non-profit, “Campaign for Better Nutrition”.

Press Release

with protein but not a lot of sugar, ZEGO snacks are designed to
provide great nutrition without triggering food sensitivities and

San Francisco, CA – July 23, 2013 — ZEGO,
the new innovative leader in delicious and nutritious, allergy-friendly
snacks, announced today the launch of the first-ever line of energy
bars made from organic sunflower seeds. All ZEGO bars are made without
nuts, gluten, soy or dairy. ZEGO is unveiling two flavors at launch,
chocolate, with a cacao nib crunch, and sunflower, with a hint of
caramel. ZEGO bars are available for pre-order through August 15th on Indiegogo,
where ZEGO launched last week and has already earned two coveted top
spots – placement in the home page carousel, and the number one “most
popular” food startup. ZEGOs will be available in San Francisco Bay Area
stores and on Amazon in November.

In the crowded marketplace of
energy bars, it’s hard to believe there is any room for innovation. But
for the increasing number of people with food sensitivities who avoid
gluten, nuts, soy or dairy, ZEGO bars are a revolution. For 2 years ZEGO
hand-selected the ingredients, refined the recipes, balanced the
nutrition profile, and conducted nationwide taste tests to ensure that
ZEGO bars taste great to both kids and adults.

ZEGO is the
brainchild of Jonathan Shambroom, a competitive athlete and seven-time
technology startup veteran, and Colleen Kavanagh, a pioneering child
nutrition advocate and parent. Jonathan and Colleen started ZEGO in
response to the increasing need for nutritious and convenient,
protein-rich snacks that will not trigger food sensitivities or cause
digestive problems.

Protein is essential to the formation of
long-term memories needed to learn, according to the NIH. Finding
protein-rich snacks for kids is particularly difficult for parents whose
kids have food sensitivities. Kavanagh faces this challenge every day
when packing snacks for her children, who are sensitive to gluten and
sugar and attend nut-free schools. She found there are not a lot of easy
options. Kavanagh explained, “Before ZEGO, energy bars weren’t an
option because nearly all of them contain nuts and some combination of
gluten, soy and dairy. Lentil soup and slices of turkey have a lot of
protein, but they’re not exactly cool or convenient for kids to whip out
at snack time.”

A similar appeal holds true for anyone who
exercises. As an avid cyclist and accomplished triathlete, Shambroom
believes the protein and great taste of ZEGO will be welcomed by all
athletes, from the bike to the gym to the yoga studio. “My friends and I
are tired of bars that taste like cardboard. Plus, getting great
nutrition that is easy to eat and easy to digest has huge appeal for
athletes, whether or not they have food allergies.”

“ZEGO bars are
also great for busy adults and the workplace because they are
nutritionally balanced to provide a steady source of energy and not
cause spikes and crashes,” said Shambroom. “After 20 years of building
technology startups, I know first hand that you need high quality snacks
for high quality output.”

Social responsibility is a core part of
ZEGO. ZEGO donates 20% of profits to the non-profit, Campaign for
Better Nutrition. The two share a mission to make it easier for children
to eat healthier. Typically companies donate 1% or 2% of their profits
to a charity, but ZEGO is setting a higher bar by donating a full 20%.

About ZEGO
ZEGO, based in San Francisco, California, is the new innovative leader
in delicious and nutritious, allergy-friendly snacks. ZEGO bars are
available through August 15th on Indiegogo
and will be in San Francisco Bay Area stores and on Amazon in November.
ZEGO bars are made from organic sunflower seeds and without nuts,
gluten, dairy and soy. They are produced on shared equipment, please see
manufacturer’s allergen disclaimer on ZEGO’s website and packaging.
ZEGO is fully committed to social responsibility, donating 20% of its
profits to the Campaign for Better Nutrition. Learn more @zegosnacks, and

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