GoFIt Announces the MUSCLE PAIN MANAGEMENT (MPM) Collection

by Brian Mullin on August 24, 2013


Nation’s Leading Handheld Fitness Supplier Announces Five Brand New
Therapy Based Products, Hitting Shelves From September 2013-January 2014


“With the increasing popularity of high intensity training workouts
such as Cross Fit, P90X and competitive obstacle races, we recognized
the need for more quality equipment to help aid our athletes, as well as
an expanding aging population in their pre-workout mobility and
post-workout recovery. That’s why we decided to introduce our new Muscle
Pain Management products, which help alleviate muscle soreness through
massage, minimize fatigue and prevent further injury for any type of
says Richard Davis, Co-Founder of GoFit.

1 & 2: Extreme Massage Roller (13” and 24”):
The surface of the GoFit Extreme Roller has firm bumps with an egg
crate design. They work like the thumbs of a massage therapist. The
bumps continuously knead the contours of your body, gently stretching
soft tissue (muscle and fascia) in multiple directions. This action
erodes trigger points, helps restore flexibility, and brings quick
relief to common types of muscular pain. By design, the bumps are firmer
than muscle tissue, but much softer than bone, so they deflect out of
the way if they contact your spine or other bony protrusions.
PRICE: 13” $40, 24” $60

3: Extreme Massage Bar: The
GoFit Extreme Massage Bar is built using the same innovative egg crate
design as the Extreme Massage Roller (above). Utilizing a ball-bearing
“roller-pin” action, the bar if smooth and easy to use. While most other
massage bars on the market target only the surface tension, with their
shallow ridges, GoFit’s Extreme Massage Bar bears deep, firm but
flexible bumps to gently stretch soft tissue to alleviate knots..This
action mimics sports massage and trigger point therapy at a fraction of
the cost.
PRICE: $30

4: GoBall: The GoFit GoBall
targets sore muscles for instant pain-relief, relieving knots, trigger
points and muscle soreness. Reach your back,
shoulders, glutes,
legs, and other spots in need of deep-tissue massage. Leaning on a wall
or laying down, simply press and roll. The cord helps you target areas
of pain and keeps the ball in place. The ball’s density and no-slip
rubber surface is ideal for trigger point release. You decide how much
pressure you want to apply to your target-point areas for maximum
PRICE: $24.99

5: GoRoller: When exercising on
the go, increase flexibility and speed up recovery with the GoFit Go
Roller. Perfect for deep tissue therapy and self-massage,
this is
the perfect tool to awaken tired, aching muscles. The GoRoller comes
equip with a complimentary Myofascial Release Ball. With it’s compact
design, the ball provides target-point therapy on the go.
PRICE: $29.99

Thoughts =>
The products look very interesting and functional for getting the kinks
and sores out of aching muscles. I have used a plain old foam roller
before to help relieve a stiff back, and it does wonders, especially
when you can’t run to the Chiropractor. I’ll be interested to see how
the new bumpy Extreme Massage Roller and Bars work, and if they can
kneed and stretch the muscles. I’ll be checking them out at the
Interbike show, and hope to bring home some things to test and review.

Founded in 1999, GoFit
has quickly developed into one of the most respected and recognized
hand held fitness manufacturers in the nation. GoFit was the first in
the industry to pioneer the idea that “knowledge is power” by pairing
top-of-the-line products together with innovative educational content.
Today, the company offers over 250+ quality, hand-held fitness
products—ranging from stability balls, yoga mats, power tubes and
kettlebells, to weighted resistance, balance and core performance
products. The brand is distributed worldwide, with over 5,000 leading
retailers in the U.S., including Academy Sports & Outdoors, Big 5
Sporting Goods, Sport Chalet, MC Sports, Scheels All Sport, REI and
more. GoFit has been featured in high profile media outlets including
The New York Times, LA Times, Fitness Magazine, The Today Show, CNBC, E!
Entertainment Television, Oxygen, OK! Magazine and many more.

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