Global Gaming Initiative’s Sidekick Game App

by Brian Mullin on October 14, 2013

Global Gaming Initiative’s Debut Game Uses Mobile Entertainment to Help Effect Global Change

Minneapolis, MN –September 18, 2013– And they’re off! Sidekick Cycle, the
inaugural mobile game from Global Gaming Initiative, is now available
for download on iOS platforms. The title marks the beginning of GGI’s
mission to build gaming experiences that connect digital-world customers
to real-world causes. For every 387 downloads of Sidekick Cycle, GGI purchases one bicycle for a child in an impoverished community.

Sidekick Cycle is
a one-touch downhill biking game where the player blazes a trail to
victory on over 30 tracks in Africa and North America. Skills and
bravery are needed to 
endure hazardous terrain while
pulling off gravity-defying tricks and delivering bikes to kids in need.
Bikes can be customized with an assortment of helpful Sidekick
companion animals, 
each of which offers its own distinct ability,
allowing users to customize their tactics by combining different powers
for extraordinary results. Players can also personalize their avatars
and rides.

Grams Thoughts => What a cool way to combine downloading a nifty, cheap and fun game on your smart device with a way to benefit the World Bicycle Relief. Getting someone on a bicycle is such a great idea, especially in those parts of the world where it’s really the only affordable and realistic form of transportation. It allows someone to get to work or school. The game has been approved, reviewed and tested by my nine year old Son!

This is more than an addictive game, it is a vehicle to make a positive impact in the world. By purchasing Sidekick Cycle, players contribute: Global Gaming Initiative takes 50% of the proceeds from sales of the game and donates them to World Bicycle Relief,
a non-profit group that has given over 120,000 locally assembled bikes
to students, disaster victims and healthcare workers in Africa since
2005. The title also aims to raise awareness of the fact that bikes
can make sure a kid attends school every day, as well as provide daily
healthy activity. Global Gaming Initiative’s mission is to connect
communities all over the world to make a difference. 

the speed and excitement of downhill bicycle racing with an innovative
design crafted specifically to incentivize micro-giving, Sidekick Cycle makes
it easy and enjoyable for gamers to impact the lives of others,” said
Elizabeth Sarquis, CEO and Founder of GGI. “We’re not just a game
company – we’re a giving company – and today represents the realization
of that dream for us. It’s all about ‘change in your pocket’.

Developed by It Matters Games in Berlin, Germany, Sidekick Cycle is
now available for the iPhone, iPad, and iPod Touch through the App
Store for $0.99. It is a universal app that is GameCenter enabled. An
Android version is coming this fall. For more information, please visit or get updates at

About Global Gaming Initiative (GGI)
Gaming Initiative uses mobile gaming as a vehicle to connect people
with causes that stimulate upward mobility in the developing world. It
creates fun and engaging titles that incentivize charitable micro giving
and raise awareness of economic and social issues. They offer an
innovative, inclusive opportunity to impact collective change worldwide.
Its first game, Sidekick Cycle, an adventurous downhill bicycle
racing title benefits World Bicycle Relief, a nonprofit group which
provides rugged, locally assembled, specialty bikes to disaster victims,
students, entrepreneurs and healthcare workers across Africa. Global
Gaming Initiative is a for-profit company and privately funded. For more
information visit, Twitter: @ggiplaytogive.

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