GoPro Announces the HERO3+ Camera

by Brian Mullin on October 1, 2013

GoPro announced
the release of the new HERO3+, and it will come in their Black and
Silver Editions. The improvements remind me a great deal of the subtle
changes of the new iPhone 5s, adding lots of features and functions for a
vastly better product.

The camera comes with a 20% slimmer
waterproof housing, 30% better battery life, improved audio and faster
Wi-Fi. In addition to those features, the upscale Black Edition gets a
new SuperView video mode, Auto Low Light and a lens that boosts a 33%
increase in image sharpness. Down deep in the innards of the camera are
improved hardware and software, which will enhance overall performance
and image quality. The HERO3+ Black Edition retails for $399.99 and the Silver for $299.99. The White Edition remains unchanged and still retails for $199.99.

SuperView Mode
The
HERO3+ Black Edition gets their new SuperView video mode which
available in the 1080p and 720p resolutions. The GoPro sensor captures
things in a 4:3 aspect ratio, and the SuperView mode shoots the video
using the entire sensor and then alters it to 16:9. The usual method is
to crop the top and bottom of 1080 and 720 to 16:9 during recording,
essentially losing part of the viewpoint. The SuperView captures a more
immersive wide-angle perspective, so you’ll see more of the surrounding
during a shot. I am really looking forward to this feature, since I
always reverted to 960p so I could capture more height of the trail that
I was riding, albeit with a loss of some action on the sides.

Improved Lens and Imaging Software

The
HERO3+ Black Edition gets a new f/2.8 lens which is supposed to boost
image sharpness by 33% and reduce imaging artifacts by two times. I
assume that they have altered the imaging software to assist in this
endeavor, and we should also see better white balance and dynamic range.

Improved Battery Life

The
HERO3 cameras had mediocre battery life compared with their
predecessors, and I resorted to either using the Battery BacPac or
carrying a spare battery to alleviate any issues during usage. GoPro has
addressed this issue by swapping out the 1050mAH (3.7V, 3885mWh) HERO3
battery to a more robust 1180mAh (3.7V, 4366mWh) one in the HERO3+. They
stated that this change should increase the battery life by 30%, but
we’ll have to validate that during real time use. I wonder if the
batteries are the same size so that I don’t have to go buy a new one for
my backups.

Smaller Waterproof Housing

GoPro
has lightened and slimmed down their waterproof housing by 20% for the
HERO3+, and it will be waterproof down to 131 feet (40 meters) instead
of the HERO3’s 197 feet, which isn’t an issue for mountain biking. If
desired the HERO3+ still fits within the confines of the HERO 3 housing.
The buttons appear to be fatter, which should hopefully resolve its
predecessors stiff actuation issues, which were especially evident when
using them with gloves.

Faster Wi-Fi

The
camera’s hardware has a new Wi-Fi chip, which is supposed to make the
GoPro App video preview, photo and video sharing four times faster. I’ll
be interested to see if the faster Wi-Fi helps the latency of the Apps
video preview, which was a slightly annoying factor when trying to get
the camera viewpoint set up properly. A small rumor is that the
next App release will let you wirelessly upgrade the firmware, instead
of the current process of having to connect it to a computer for a semi-manual
download.

New Auto Low Light mode

The
new Auto Low Light mode is supposed to automatically adjust your
frame-rate on the fly when the camera encounters low-light conditions.
For example, if your recording at 960p 60 fps and sensor detects
low-light it drops things down to 960p 30 fps. The slower frame-rate
allows more light in, for enhanced low-light performance. This sounds
like an intriguing feature, and should make recordings during those late
evening forays on the trail greatly improved.

Improved audio

They
have upgraded and relocated the microphones on the HERO 3+. The new
mics will have a 10db increased audio range and two times more volume, and I am
hoping that the changes might reduce unwanted noise, which was
especially noticeable on the HERO3 when riding at speed.

Press Release

A Smaller, Lighter Evolution of Best Selling Camera
GoPro Enables New Era of Personal Content Capture & Sharing

SAN MATEO, CA (October 1, 2013) ­­– GoPro today announced the availability of its new HERO3+ line of cameras,
featuring a 20% smaller and lighter design and 30% better battery life
than previous models. These upgrades, combined with an improved lens and
convenient new video capture modes, produce the most advanced and
easy-to-use GoPro, yet. In addition, GoPro announced several new
mounting accessories that further enable immersive content capture
during any activity. The HERO3+ line of cameras and accessories are now
available at GoPro.com and at select retailers worldwide.

GoPro
is enabling people to capture and share life experiences in a way that
was never before possible. Prior to GoPro, it was very difficult for
anyone to capture content of themselves doing anything without having
the help of someone else to film them. GoPro has enabled a new era of
self-documentation whereby people can now easily wear or mount miniature
ultra wide-angle GoPro cameras to record themselves doing just about
anything, anywhere. The result is a surge of immersive user-generated
and professional content made possible by the versatility and
affordability of GoPro’s cameras and accessories. An average of three
GoPro “tagged” videos are uploaded to YouTube every minute, and GoPro is
used by the world’s leading production companies to help produce some
of today’s most engaging film and television content.

In addition
to being the best-selling camera globally in consumer markets*, GoPro’s
HERO3 camera has also been the best-selling camera to professional
production companies, on a volume basis. The National Academy of
Television Arts & Sciences recently awarded the HERO3 camera an Emmy
for its contributions to filmmaking and television production.

“We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible.
GoPro has allowed us to capture and share fascinating new perspectives
that previously weren’t possible or were too costly, which in the end
makes for better story telling. We are always excited to see what GoPro
is working on next,” remarks award winning producer, Mark Burnett.

“The
HERO3+ illustrates GoPro’s commitment to innovation. We took the
world’s best-selling ultra compact camera and made it better because
we’re relentless in our pursuit of delivering the best possible user
experience to our customers. We saw that we could make the HERO3+
significantly smaller and lighter while at the same time increasing
battery life 30%. We saw the opportunity to design a sharper lens, so we
did it–improving GoPro’s already highly regarded image quality. And we
thought up exciting new features like SuperView, which enables the
world’s most immersive wide-angle video. These are all features that we
as passionate GoPro users want for ourselves, and we’re excited to share
them with our customers around the world,” said Nicholas Woodman,
Founder and CEO of GoPro.

The HERO3+ Black Edition The Most Advanced GoPro Camera Yet.

  • Innovative new housing yields a 20% smaller and lighter overall package when camera is installed in housing (waterproof to 40m)
  • 30% longer battery life
  • 4x
    faster Wi-Fi for quicker transfer and playback of photos and videos
    from your HERO3+ camera to your mobile device when using the GoPro App
  • SuperView is a new video mode that captures the world’s most immersive wide-angle perspective
  • Auto Low Light mode intelligently adjusts frame rate for varying lighting conditions
  • A new lens for sharper video and improved image quality

The HERO3+ Black Edition camera has a suggested retail price of $399.99.

The HERO3+ Silver Edition – 2x More Powerful.

  • 2x faster image processor than the HERO3: Silver Edition
  • Enables 1080p60 and 720p120 fps video
  • Innovative new housing yields a 15% smaller and lighter overall package when camera is installed in housing (waterproof to 40m)
  • 4x
    faster Wi-Fi for quicker transfer and playback of photos and videos
    from your HERO3+ camera to your mobile device when using the GoPro App

The HERO3+ Silver Edition camera has a suggested retail price of $299.99.

New Mounts, More Versatility, Better Content
GoPro is the world’s 2nd largest camera accessory brand* thanks to its industry-leading line of wearable and gear-mountable accessories. Mounts and accessories
are key to enabling the life-capture creativity of millions of GoPro
customers around the world. GoPro announced today several new mounts,
including:

  • Jaws: Flex Clamp – A quick way to
    clamp your GoPro camera to a variety of objects. Use the optional
    opposable neck to achieve a wide range of camera positioning and
    adjustability. Jaws securely grips irregular shapes and super slim
    objects thanks to its innovative design.
  • Junior Chesty (Chest Harness) –
    A smaller version of our adult-sized Chest Harness. Perfect for kids
    ages 3+, the Junior Chest Harness is great for capturing immersive
    footage of a child’s world from their perspective—from skiing and
    skateboarding to slides and swings.
  • Headstrap + QuickClip –
    The QuickClip is a new accessory that now comes bundled with GoPro’s
    Headstrap. The QuickClip enables ultra-compact, low-profile mounting to
    baseball hats, belts and other objects ranging in thickness from 3mm to
    10mm.

 Check out other new mounts and accessories at: GoPro.com/products 
 

Awesome Edits Made Easy: GoPro Studio 2.0
While HERO3+ cameras and accessories make it easy to capture incredible footage, GoPro Studio 2.0 makes it easy to edit
and share incredible videos. New to Studio 2.0 are GoPro Edit
Templates–customizable templates of some of GoPro’s best videos made
available for free to users. It’s as easy as picking out a GoPro video
you like and dropping your own GoPro clips into the pre-made edit
template. Killer soundtracks are included and all the edits are
stylishly timed to the music by GoPro’s famous production team. Now
anyone can easily create professional-looking videos, making it more fun
than ever to GoPro.

Studio 2.0

  • Simple to use storyboard-based video editing software for Windows or Mac
  • Manually create a video with transitions, titles, and soundtrack, or
  • Use
    GoPro Edit Templates to quickly create professional-looking videos
    based upon edits originally produced by GoPro’s acclaimed production
    team

Studio 2.0 is available for free download on GoPro.com

About GoPro
GoPro
makes the world’s best selling and most versatile cameras, enabling
people to capture immersive and engaging footage of themselves during
their favorite activities. GoPro’s HERO line of wearable and gear
mountable cameras are used collectively by more consumers, professional
athletes, and video production professionals than any other camera in
the world. Based in San Mateo, California, GoPro’s products are sold in
more than 35,000 stores in over 100 countries worldwide and direct via
GoPro.com.
GOPRO® and HERO® are trademarks or registered
trademarks of Woodman Labs, Inc. in the United States and other
countries. All other company, product names are trademarks or registered
trademarks of their rightful owners.

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