CONTOUR Returns to POV Camera Market

by Brian Mullin on April 3, 2014

CONTOUR Returns to POV Camera Market
New ownership creates strong brand positioning that includes competitive product roadmap
 

Provo, Utah (April 3, 2014) CONTOUR,
pioneers of the action sports camera industry, is now under new
ownership and is once again a key contender in the Point of View (POV)
camera market. After completing a financial overhaul, reorganizing its
plans for new product innovation and building a framework for vastly
improved distribution, CONTOUR is back on the map as a legitimate player
in the POV world.

Grams Thoughts =>  It will be interesting to see how this plays out. The market has gotten quite a bit bigger when it was a battle between only a handful of players (GoPro, CONTOUR, Drift). It’s now very diverse with not only the mighty GoPro, but legitimate camera companies (Sony, JVC) and more sports specific (Garmin, Shimano) ones. I always liked the form factor of the CONTOUR, but they fell far behind GoPro’s fantastic image quality.
CONTOUR is already focused on regaining market
share through select distributors worldwide. The brand’s financial
outlook is solid with key retailers committing to the product line in
every target market.

“The aim is clear—we want to create a world
class company to support this world class product,” said Danny Lysenko,
CEO of CONTOUR. “While recovering CONTOUR’s position in the market,
we’ll continue the long tradition of being at the forefront of
innovation and bringing to market beautifully simple, yet ultimately
professional cameras.”

In the coming months CONTOUR plans to
launch new cameras that feature the same award winning, streamlined
styling that has set its products apart for more than a decade. With
industry-leading technology that includes a one-touch locking record
switch, laser alignment system and 270-degree rotating lens, the new
CONTOUR cameras will deliver unsurpassed digital clarity and easy-to-use
convenience that will ensure every moment of adventure is captured.

The company’s return to the market is punctuated by the re-launch of its website that currently offers the Contour+2 with wireless smartphone connectivity, the waterproof ROAM2 and a full range of accessories. Visit contour.com for pricing and details.

While
the new ownership and management are excited to move forward, they
recognize that some consumers may have warranty issues. Those affected
are encouraged to contact CONTOUR’s support team at support@contour.com, place ‘Warranty’ in the subject line and include an RMA number. Further details can be found by clicking the Warranties & Service tab located under the Support section of the website.

About CONTOUR

CONTOUR IS SIMPLY BETTER
Based in the heart of Utah’s Wasatch Mountains, CONTOUR is a pioneer of
the Point of View (POV) camera market and boasts a rich history of
making simple to use, dependable products. Defined by a “form follows
function” philosophy, CONTOUR cameras feature a sleek, low profile
design, easy to operate controls and a secure and durable proprietary
rail connection system. Whether in the water, snow, dirt or flying
through the sky, the world’s top adventurers choose to tell their
stories using CONTOUR. For more information on the latest products, team
activities and dealer locations, please visit contour.com.

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