LifeProof Announces Waterproof Battery Case And Quickmount System

by Brian Mullin on January 12, 2015


Water and electricity can mix with new fre Power and LifeActiv accessories

LAS VEGAS, Jan. 6, 2015 /PRNewswire/ — There was a time when water and smartphones did not mix. LifeProof®, the No. 1 selling waterproof case in the U.S., broke the mold with fre® and nuud® waterproof cases, revolutionizing the smartphone and tablet experience. Today, LifeProof changes the game once again by proving that electricity and water can and should be mixed with fre Power™, the waterproof battery case for iPhone 6, and the all-new LifeActiv® universal accessory line. These exciting new products are being debuted at International CES 2015.

Grams Thoughts => It’s nice to see that LifeProof keeps innovating their cases and mount systems. They have the best waterproof case on the market IMHO, and it’s the one that I most often use with my iPhone. The new LifeActiv mounting system looks pretty sweet, and I’ll be interested to see how it works as a mountain biking mount, where it will get bounced around roughly on trails. The new fre Power will be an excellent addition to their cases, and it will be useful to help extend the battery life of the iPhone 6. It will especially functional when using your phone with GPS and fitness apps while out biking on the trail or road, both which are activities that suck the battery life from a phone. 


LifeProof fre is the original four-proof case, designed for maximum protection against water, drops, dust and snow. The sleek structure includes a built-in screen protector and full access to all device features and functions. fre Power not only provides protection from the elements, but also adds an additional 2,600 mAh of battery power. The lithium ion battery doubles the iPhone 6 battery life, while smart charging technology automatically shuts the case off when the device is fully charged. fre Power is waterproof to 6.6 feet (2 meters) for one hour, drop proof up to 6.6 feet and is totally enclosed from dirt and snow when the case and all ports are sealed. It meets military standards for shock and impact protection.

“The addition of a waterproof power solution and universal accessory line take LifeProof’s industry-leading product lineup to a whole new level,” said President and CEO Pete Lindgren. “fre Power and LifeActiv accessories allow you to harness the remarkable capabilities of the iPhone 6 and truly live without limits.”

LifeProof also unveiled the LifeActiv accessory line that utilizes a universal LifeActiv QuickMount system to enhance device use in virtually any environment. A low-profile, locking adaptor
adheres to LifeProof fre, nuud and nearly any other flat surface. The adaptor connects using a mechanical/magnetic system to a variety of accessories for on-the-go use:

  • Bike + Bar Mount – $39.99 – secures device to standard handlebars on bikes, motorcycles, jet skis and more;
  • Belt Clip – $29.99 – fastens at the hip, on a harness or backpack strap for immediate access to the device;
  • Multipurpose Mount – $29.99
    – using screws or an industrial strength adhesive, fastens to walls,
    mirrors and nearly any smooth surface for hands-free viewing;
  • Suction Mount – $39.99
    – great for transforming a smartphone into an in-vehicle navigation
    system, this element attaches to glass and other hard, non-porous
    surfaces to secure the device;



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