Moots Announces Butch Boucher as New President

by Brian Mullin on May 11, 2015

Butch Boucher - new Moots President


Steamboat Springs, CO (May 1, 2015) — Moots Cycles today announced Butch Boucher, a 19-year veteran of the
company, has been named the new President of Moots Cycles. Boucher will
oversee all aspects of the company including strategic planning,
product development, operations, finance, marketing and sales.

is a well-respected industry veteran who’s played a key role over the
years helping Moots emerge as a premier titanium brand,” said Chris
Miller Moots’ Owner and Chairman of the Board. “With a deep background
in Moots’ product development, a wealth of experience, a clear
understanding of our business, and solid industry relationships, Butch
is an excellent choice to lead Moots going forward.’

Grams Thoughts =>  Congrats to Butch on a well-deserved promotion. I met Butch a little over five years ago during a Moots Press Camp. At the time, he was their CNC wizard and machine operator. He is a down to earth guy, humble, funny and an excellent craftsman, and his personality and knowledge are a superb asset to the company. Good luck! 

succeeds Mike Sanders as President. Sanders has a long and storied
history with Moots dating back to the early ’90’s contributing more
significantly to the growth and operational efficiency of Moots than any
other employee. His new, less than full-time, role as Controller and
Vice President of Special Projects will allow him to enjoy more free
time to pursue his many interests. 

“I feel very
fortunate to have the opportunity to lead an exceptional group of people
dedicated to building the finest titanium bicycle frames and components
available. Every member of the Moots team is motivated to produce
quality products ensuring the best ride possible,” said Butch Boucher,
President of Moots. “Mike has put Moots in a great position and coupled
with my understanding of the handbuilt process and our customer’s
expectations, Moots is poised for continued success.”

arrived at Moots in 1996 already familiar with American hand built
bicycle manufacturing. He co-founded Co-Motion Cycles in 1988 with Dwan
Shepard, partnering to guide the company through 1995. In 1996 Butch
joined Moots as a welder. During his tenure at Moots, Boucher’s various
roles have included Lead Welder, Production Manager, Marketing, CNC
Programming and Machinist, and most recently, Product Development and
Quality Control Manager.

About Moots:

Cycles has been handcrafting bicycle frames in Steamboat Springs, CO
since 1981. The company is known for building the finest quality
titanium road, mountain, cross, and specialty bicycle frames, and select
components from its facility in the Rocky Mountains. Moots bikes are
enjoyed by cycling enthusiasts for their unsurpassed ride quality,
attention to details and superior craftsmanship. In recognition of
Moots’ business leadership, product innovation and
corporate/environmental responsibility Moots has been recognized as a
Colorado Company to Watch. Moots frames and components are available
from high-end bicycle dealers worldwide. For more information, visit:

Here was an QA with Butch from about 5 years ago:

  • Name: Butch Boucher “Bobby Boucher” 
  • Position: Design, CNC care taker. My
    card says product development which I help with, but I also make stuff
    with big machines, buy lots of Titanium and shoot my mouth off about
    almost anything, especially if I’m not asked. 
  • Time at Moots: 14 years
  • Bike industry experience (or how I got to Moots): 80
    – started road riding Univega Gran Primeo, ’81 – bought a Bruce Gordon
    road frame and built it up with Campy Super Record; road a lot.  ’83-‘86
    worked in Seattle WA selling Eddy Merckz, Medici and Miyata bikes for
    Velo Stores pro shop Pine Street Cycles. In ’86 cross country tandem
    trip, worked in shops,  summer ’87 toured France on tandem, fall of ’88
    started Co-Motion Cycles. The next 7 years were about metal work, frame
    building as a business and riding. Sold my share of Co-Motion in ’95. Moved to Steamboat to weld at Moots in ’96. We had 6 of us here in 800 sq. ft. with tools, material, jigs etc. In
    ’97 we expanded and I managed the new space. Some mitering was done at
    the original location and the rest of sales and production was done at
    the new space. Those were the days of good parties at Sore Saddle and a
    little craziness amongst us. Co-Owner of Sore Saddle, Trip, always said
    “no more than 3 Moots employees at a time at a party”. I did that for 8
    years. In ’05 went to part time and hourly running machines, helping
    with tooling, designs and sourcing raw material. 
  • First
    memorable bike:
    Schwinn Sting Ray, red, 5-speed, banana seat, monkey
    bars, slick on the back. Great skidding bike.  Next bike ~ ’72 an
    Italian 10 speed. Finally, I could ride a wheelie. When
    I started to ride I rode with a guy who had a beautiful Colnago with
    everything drilled out. I loved the look of lugged road frames and saved
    my pennies for the Bruce Gordon. He was the home town builder,
    Eugene,OR and after I bought the frame for $650 I cleaned it every ride,
    admiring his work each time. I owned and road  Vitus aluminum while I owned the Bruce. I have had a direct hand in the process of building all of my bikes since ’87. 
  • Heroes:  anyone who has battled cancer. 
  • Pet peeves: People who don’t care. At least try.
  • Favorite thing to do other than biking? Travel, explore, ride or ski with my daughter and wife.
  • The perfect day? Last
    fall I had lots of them in Costa Rica… but in Steamboat in summer,
    morning ride up and around and down Emerald, good food, a ride with my
    daughter on Spring Creek trying to hit the puddles and riding through
    the creek. Gardening and hanging in the back yard might come into play
    and some other secret activities followed by a nice bottle of wine and
    food the three of us prepare. In winter, powder on the mountain or in
    the backcountry with a couple of friends or my family.
  • Favorite band? First concert you saw? Being
    in the shop all day we listen to a variety of rock and roll new and old
    angry and nice, but since ’78 the Grateful dead has had a grip on me
    that has been hard to break. First concert -’75 Stephen Stills and Neil
  • 14 years at Moots – why? Two things keep me coming back and loving what I do.
    • 1- The product. Every day we try and make the product better than the day before. How can we make the quality better, faster, more beautiful, better riding, longer lasting. That pursuit is intoxicating. Hearing how much our customers like their bikes is really great, but building something and riding it and knowing it feels “right” is even more satisfying.
    • 2 – The people. The bike industry is full of “unique characters” and Moots is no exception. Over the years the people that have worked for Moots and who I am in contact within the industry are hugely entertaining, both hilarious and thought provoking, but they have been dedicated to the craft as well. I have been fortunate to teach a lot of employees the ins and outs of what we do. Nothing has been more satisfying than seeing them become better at there craft than I can ever be.

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