Showers Pass Introduces New Torch Socks

by Brian Mullin on May 28, 2015

Torch Socks

THE NEW TORCH SOCKS ARE THE ULTIMATE IN PERFORMANCE AND COMFORT

Though designed with cyclists in mind, the new merino-wool-blend Torch Socks
are perfect for a variety of athletic pursuits, with a new level of comfort, a
compression fit, durable construction, and hi-viz elements.

Portland,
OR | April 21, 2015 — This brilliant addition to the Showers Pass sock
line is called the Torch not only because it’s warm but because it
shines brightly in the darkness: new 3M Scotchlight reflective
technology is four-way stretch, so it won’t crack, plus it features
amazing 500-candlepower reflectivity for high visibility in low light
conditions. The Torch Socks are also smart design in action, constructed
with a unique engineered blend of fibers—merino wool, acrylic,
polyester, nylon, and Lycra—for optimal comfort and performance. The
strategic mix of materials offers the perfect amount of breathability,
stretch, compression, and durability.

Grams Thoughts => Merino wool
socks are my favorites for bike riding. They’re comfortable in any
temperature, naturally odor resistant, breathable and extremely
durable.  The idea of sticking a reflective banner on the back of the
sock is brilliant, since your pedaling strokes will make your visibility
much more obvious. 


Torch socks in use

Unlike
screen-printed reflective ink, the Torch Socks’ 3M Scotchlight
reflective heat transfer is much brighter. It’s also more durable,
having been tested to show no sign of reduced reflectivity after 20
washes. Zone-padded heel and toe areas offer thicker, reinforced
protection against wear, while a thinner knit pattern at the top of the
foot, in the shoe-tongue zone, offers a trim anatomical fit for maximum
comfort in cycling and running shoes. The engineered compression pattern
at the arch and
Achilles tendon is designed to boost circulation while
offering comfortable support, and a body-mapped open-knit pattern
delivers optimal breathability in the areas where feet perspire most.

Showers
Pass president Kyle Ranson says, “I ran the Shamrock Half Marathon in
our new Torch Socks and was thrilled with their performance. It rained
for most of the run, but my feet stayed warm, the socks maintained their
integrity and stability, staying comfortably in place, and I made it
through a very wet run with no blisters. Plus, I could relax knowing I
was visible to drivers as it got dark. We think these will quickly
become your favorite socks for athletic activities.”

Torch socks specs

TORCH SOCKS TECH SPECS

  • Highly reflective 3M 4-way stretch logo just above Achilles tendon for nighttime visibility
  • Anatomical design delivers an unbeatable fit and feel
  • Compression pattern at arch and Achilles tendon
  • Zone padded areas around the toe, heel, and ball of the foot for durability and comfort
  • Top bands add comfort and keep socks in place
  • Flexible tongue zone minimizes fabric at the top of the foot, for superior flexibility
  • Extra-flat toe seam eliminates pressure points and hot spots
  • Nylon components dry quickly, breathe well, and increase durability and longevity
  • Soft merino wool breathes well, helps regulate body temperature, and is naturally odor-resistant
  • Heat and moisture management keeps your feet cool, dry, and comfortable
  • Close-fitting padding provides stability and shock absorption for stop-and-go movements and protects against blisters

The
Showers Pass Torch Socks retail for $15.95 for ankle height and $17.95
for crew height and will be available May 6th in White, Charcoal, Black,
and Bordeaux red, sizes SM/MD, MD/LG, and LG/XL, to fit a range of
men’s and women’s shoe sizes, from US6 to US13.

ABOUT SHOWERS PASS

Inspired
by the challenging rides and variable conditions of Northern California
and the Pacific Northwest, Showers Pass has been combining
high-performance materials with innovative functional design for
cyclists since 1997. With our roots in high-performance
waterproof-breathable outerwear, we’ve grown to offer a wide range of
apparel and unique accessories for anyone who faces the elements, from
city dwellers heading to the pub to pro cyclists heading to the top of
L’Alpe d’Huez.

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