Ryders Eyewear – 2016 Product Launch and Updated Website

by Brian Mullin on February 4, 2016

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Ryders Eyewear – Celebrating 3o Years

New collection. New technology. New website.

Who wouldn’t love to focus purely on their passions? For RYDERS EYEWEAR, this has been their reality for the past 30 years, concentrating on the development of premium quality eyewear that delivers the best performance at a cost that ensures that athletes and outdoor enthusiasts won’t hesitate to truly use it. Of course, for this North Vancouver-based brand, a big part of the development process and their passion for it is testing their products in their own backyard: the notorious North Shore trails and the winding, grueling roads of the Pacific Northwest. They can often be heard saying if eyewear can perform in these environments, it’ll perform almost anywhere else.”

The result of this focus was evident in 2015 with the resounding launch of their antiFOG lenses, a product introduction that was as equally surprising as it was innovative.

RYDERS just launched their 2016 collection, and their antiFOG offering has expanded considerably with 12 frames and a total of 36 options. Included in this is yet another ground-breaking lens innovation—veloPOLAR™—an antiFOG lens that’s fine-tuned for road cyclists, offering the benefits of a traditional polarized lens without the compromises.

Grams Thoughts

Ryders makes some great sunglasses and goggles. Last season I tested their fantastic antiFOG lens, which I thought pretty highly of: “The Ryders Eyewear Caliper has superb anti-fog functions, excellent comfort, and clarity and photochromic characteristics, and the large suspended lenses offer a panoramic field of view and spaciousness.” This year they’re adding the antiFOG lens to additional models and have created the exciting veloPOLAR technology, which I am looking forward to testing, especially on the new Invert model shown above. Congrats on 30 years in the business!

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The RYDERS standard – Each and every pair of RYDERS are built using manufacturing methods, tints, finishing and coatings of the highest quality. They also use polycarbonate lenses, the same material that is used in bulletproof glass and astronaut helmets. And this high standard is just our starting point.

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antiFOG  :  Our permanent antiFOG layer resists fogging even in the most demanding conditions. It’s permanent and durable—it doesn’t wipe off and never needs to be reapplied or refreshed.

Director of Product Development Roy Williams stated: “It isn’t often that a product comes along that is so relevant to so many people. After all, what road cyclist, mountain biker, runner, backpacker or any other outdoor enthusiast hasn’t experienced the trouble of fogged lenses?”
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veloPOLAR explained

Despite the reality that roads are the source of a great deal of reflected light that a traditional polarized lens is designed to block, road cyclists typically avoid polarization in sunglasses. And it’s for good reason as there are situations where a traditional polarized lens can hide a slippery surface, blackout an LCD screen, and create strange optical anomalies on varying surface textures. The veloPOLAR lens is tuned to cut through glare without hiding a slippery surface, it will never blackout a cycling computer and it reduces the optical anomalies associated with polarization. These benefits, in combination with RYDERS antiFOG technology, make the veloPOLAR lens a perfect choice for road cyclists. 

General Manager Jayson Faulkner stated: “Products like these can only come from a brand that sincerely understands the needs of cyclists. The only way to develop eyewear that is truly relevant—and even necessary—to those who take part in these kinds of activities, is to be passionate users ourselves. It’s the passion we share with our customers that reveals the opportunities to innovate and tackle problems that have traditionally been inherent in eye protection for outdoor athletes.”
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A brand new site

In the two years leading up to their 30th anniversary, RYDERS realized that their customers deserve an online experience that is in-line with their passions and reflective of the quality and innovation that has come to be expected of the brand.

After a great deal of effort and just in time to introduce their 2016 collection, RYDERS has flipped the switch on their new website, offering a clean, responsive and intuitive browsing experience. Their rich, authentic heritage on Vancouver’s North Shore, their strong involvement in the outdoor community, and their expertise in the world of performance eyewear are all evident in the design and content of the site. To celebrate the launch of the new website, RYDERS is offering free shipping until the end of February (coupon code: 30years.freeshipping).

Director of Marketing Michael Quinn stated: “We didn’t know it at the time, but in many ways we’ve been building this site for 30 years. Our heritage in the Pacific Northwest in combination with our three decades in the industry have given our brand a unique perspective and deep knowledge of the needs of our customers. The act of communicating the stories that have built our brand—along with the values and principles that drive the reasons for doing what we do—have reacquainted us with our deep roots as a North Shore cycling brand.”

For further information refer to  www.ryderseyewear.com

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