Julian Coffey Signs on as VP of Business Development for Kali Protectives

by Brian Mullin on May 17, 2016


I had recently seen Julian with a quaffed look including an updated haircut and beard trimming, and I was wondering what was up? Celebrity makeover? Julian has signed on with Kali Protectives, one of the premier bike and motorcycle head and body protection companies as their Vice President of Business Development. Congratulations to Julian for this much-deserved opportunity and he’ll be an incredible asset to Kali and Brad the owner. I have known Julian for over seven years now, first, when he was in marketing at Race Face and then as the publisher at Pinkbike, both places were enriched by his presence, knowledge and humor.


Press Release

May 17, 2016 Morgan Hill, CA

Julian Coffey, former publisher of Pinkbike and previous marketing director at Race Face, has signed on at Kali Protectives as the VP of Business Development.

Coffey, who after five years left Pinkbike in January of this year, will oversee brand management, sales, and marketing for Kali Protectives, a California company known for their advancements in helmet safety technology.

“Kali makes the most advanced helmets on the market, and I want to be a part of that. Riders deserve to know about a company that consistently leads the way in safety,” said Coffey.


Composite Fusion

“These guys have offered game-changing technology like Composite Fusion™ since 2008. They first offered rotational impact technology over four years ago. We’re talking about revolutionary processes and an approach to design that allows for up to a 40% reduction of g-force to your head during a crash. Kali simply is the only helmet you should be wearing.”

Kali Protectives started in a helmet test lab, as ex-aerospace engineer Brad Waldron made it his personal mission to eliminate the critical double impact forces found in traditional helmet construction. Kali has evolved into a company that drives innovative design and makes a serious commitment to saving lives.


“Julian has been a Kali supporter from day one. We are releasing some extremely forward thinking technology in 2017, and in a very short time he has launched a new web site, opened fresh distribution channels and rolled out some successful initiatives to support those upcoming products,” said owner Brad Waldron. “We’re stoked on our new teammate from British Columbia, I’m excited about what we have coming up, and I love riding in Canada!”

Coffey is committed to taking Kali into its next phase and predicts global growth and a renewed support for Kali dealers, distributors, events, and athletes. Kali Protectives is based in Morgan Hill, California and is distributed worldwide.

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