Arcade’s Innovative SWIFTLOCK Magnetic Buckle and Performance Stretch Pro Webbing Deliver the Ultimate Accessory for Adventure, Travel, and All-Day Comfort

Since 2010, Arcade Belts has been on a singular, focused mission: create the best belts on the market, combining innovation, comfort, and style. Now, Arcade has yet another milestone with its latest innovation: proudly introducing Adventure Mag, an all-new belt designed to be the ultimate accessory for outdoor experiences, travel, next-level comfort, and everyday wear.

Adventure Mag builds on Arcade’s proven range of adventure belts, evolving the category with an all-new magnetic buckle featuring proprietary SWIFTLOCK Technology. The lightweight buckle snaps into place quickly and easily with embedded magnets and a tension-lock design. Engineered for one-handed control, maximum durability, and unshakeable security, the Adventure Mag buckle also offers Arcade’s highest tensile strength to date.

Arcade didn’t stop at the buckle and went back to the drawing board to develop a new webbing: Performance Stretch Pro, available exclusively on Adventure Mag belts. Featuring REPREVE® recycled yarn and natural rubber, Performance Stretch Pro offers a higher denier for a sturdier hand feel and lighter stretch, while maintaining the high level of comfort and trusted durability Arcade is known for.

“Our product and design team absolutely dialed in every single detail with Adventure Mag, delivering the most innovative and comfortable belt that has ever been made, period. Like all Arcade belts, we know that as soon as people wear Adventure Mag, they’ll be hooked. It will instantly be a daily go-to belt and core item in their outdoor kit,” said Kevin Walker, Director of Marketing, Arcade. “Simply put, Adventure Mag enhances the experience. With new SWIFTLOCK magnetic buckle tech, it’s incredibly quick and easy to get on and off, and on top of that, is the most durable buckle we have ever made. It’s a product truly built to perform wherever your day takes you.”

The new Arcade Adventure Mag Belt is available today at  arcadebelts.com/pages/magnetic-belts and in select retailers, and is introduced in two styles: Aero – solid color webbing with a matching magnetic buckle,

and Polar – solid color webbing with a contrast buckle.

• Aero – Black, Medium Brown, and Navy colorways
• Polar – Black Vio and Glacial Flame colorways

The new Adventure Mag belt expands Arcade’s growing range of offerings in three distinct categories: Adventure, Utility, and Lifestyle.

Arcade Adventure Mag Belt Features:

• SwiftLock Magnetic Buckle – Embedded magnets for fast, intuitive connection and one-handed operation
• Tension-Lock Security – Won’t slip or release while locked, even through high movement
• Performance Stretch Pro Webbing – Moves with you while holding firm; abrasion-resistant finish
• Custom Fit – Micro-adjustable buckle for precise comfort
• Recycled Materials – Made with REPREVE® recycled yarn
• Adventure Mag retails for $49.95, and in the three-belt Mag Bundle for $127.95 (save $22 over purchasing separately).

Click here to purchase the Adventure Magnetic Belts | Stretch Webbing | Arcade Belt Co.

About Arcade:

Arcade was founded on the belief that belts could be designed to function better, last longer, and be more comfortable. Developed from the ground up with materials built to go everywhere, each Arcade belt provides a custom fit, a sturdy hold, and the right amount of flexibility to move with you. Love for our planet and the adventurous people on it is the spark that lights our fuse. We celebrate and protect the places and communities that are the fabric of an active, fun, and healthy life. Arcade is proud to support the High Fives Foundation, Boys & Girls Clubs of America, Protect Our Winters, Save the Waves Coalition, and Big City Mountaineers. Learn more at arcadebelts.com.

Email response from the ‘Communications & External Affairs Leader for W. L. Gore & Associates | Fabrics’

Gore’s Fabrics business has made the difficult decision to close our GOREWEAR apparel, cycling, and running business after over 40 years of dedication and hard work. Despite our best efforts, we faced significant challenges that made it difficult to continue in a highly competitive landscape.

We’re incredibly grateful for the loyalty the cycling industry has shown us. Together, we’ve pushed the boundaries in the cycling and running apparel worlds, helping athletes gear up for every weather and every adventure.

Our focus is now on supporting our Associates and ensuring a smooth transition while honoring our business partners’ commitments until March 31, 2026. It’s been an unforgettable journey —and one of our greatest journeys yet.

Thoughts: I am sad to see this happen, as I loved GOREWEAR’s lineup. It used Gore’s waterproof, water-resistant, and windproof materials in jackets, pants, and shorts. Additionally, they produced fantastic cycling bibs, tights, shorts, jerseys, and more.

The gear covered a wide range of sports, including mountain biking, road biking, and running. I will miss the incredible apparel lineup. Long live GOREWEAR.

Wild Rye’s new fall Lifestyle & Baselayers line launched on October 15th, and the apparel is perfect for fall camping, hiking, backpacking or prepping for ski season.

Emmett Overalls

The Emmett Overalls – A traditional best-seller at this time of year. These eco-friendly canvas overalls deliver the perfect blend of nostalgia with function. Great for fall gardening, biking, or trail crew work.

Elevate your wardrobe with our Emmett Overalls. These long-time favorites have a contemporary twist, resulting in a perfect blend of nostalgia and modern fashion sensibilities. Crafted from the same premium eco-canvas fabric you’ve come to know and love, these overalls have reinforced, adjustable straps, loads of pockets, and a boxy, modern fit that’s perfect all year-round.

Click here to purchase the Emmett Overalls

Danner 3/4 Zip Fleece Jacket

This retro-inspired Danner 3/4 zip Fleece is inspired by the slopes of Aspen, your grandpa from the 80’s and every overlooked style icon in between. Made with the same cozy fleece as the Danner Pullover, we cropped the silhouette and added functional pockets to take this jacket to the next level. This item fits oversized, so we suggest sizing down from your usual size depending on your desired fit

Danner 3/4 Zip Fleece Jacket

Danner High-Pile Fleece Jogger

Danner High-Pile Fleece Jogger – Grape Expectations (new color) – These ultra-cosy fleece kit is a new staple wardrobe for fall nights, camping, and lounging at the Yurt this winter.

Dare we say we’ve created the perfect lounge pant? These cozy fleece joggers were designed for lounging by the fire, cozying up for a movie night, or tossing on after a day of playing in the snow. Pair them with the Danner fleece pullover or zip up for the ultimate fleece powersuit.

Click here to purchase the Danner High-Pile Fleece Jogger

All-New Baselayers

Our tried-and-true baselayers got a FULL refresh this year. What’s NEW? Basically, everything. We’ve introduced new fabrics and a fresh design to eliminate itchy seams and any movement restrictions. These crowd-favorite baselayers are now even softer, made with higher-performing materials, and cut in more flattering silhouettes for enhanced mobility. Choose ultra-cozy merino for cold days or a lightweight poly/wool blend for year-round layering—both move with you, breathe beautifully, and feel amazing all day.

Danner High-Pile Fleece Jogger

Bassett Half Zip

The Bassett Half Zip is available in Chestnut Storm, Storm Contour, Understory Blocked color schemes and is utilizes 95% merino wool with a touch of stretch for mobility, we designed this gal to assure no overheating, no clammy chill, and no scratchy seams—just all-day comfort and core warmth.

From frosty dawn patrol missions to freezing chairlift rides, the new Bassett Half Zip keeps you warm when it’s cold—and breathes when things heat up. Blending the natural wicking and thermal magic of cruelty-free merino wool with a touch of stretch for mobility, we designed this gal to assure no overheating, no clammy chill, and no scratchy seams—just all-day comfort and core warmth, no matter what Mother Nature is dishing out. The 3/4 zip front offers easy ventilation when you’re working up a sweat, while thumbholes keep sleeves in place and prevent bunching up when layering.

Click here to purchase the Bassett Half Zip

Bassett Legging

 The Bassett Legging is available in Chestnut Storm, Storm, Understory Blocked color schemes, and is made with 95% merino wool. These 7/8th length leggings feature a comfortable jacquard elastic waistband and new side paneling for optimum fit. Extra warm, while remaining temperature-regulating.

Made with cruelty-free merino wool with a touch of stretch for mobility, the new Bassett Legging is designed to stand up to the rigors of your longest day in the mountains. A 7/8th length legging with super comfy jacquard elastic at its waist and new side paneling for optimum fit, the Bassett Legging boasts all the performance needed to keep you warm, dry, and stink-free for a week-long hut trip, yet cozy enough for lounging après.

Click here to purchase the Bassett Leggings.

Bassett LITE Raglan

The Bassett LITE Raglan is available in Amethyst and Spruce Spuntini—our lightest baselayer—built to adapt across all seasons and activity levels. With odor resistance, stretch, and stay-put thumbholes, this soft poly/wool blend top is made to move with you.

Crafted for women who seek functional, lightweight warmth without the risk of overheating, the new Basset LITE Raglan is our lightest baselayer—built to adapt across all seasons and activity levels. With odor resistance, stretch, and stay-put thumbholes, this soft poly/wool blend top is made to move with you, whether you’re skinning out, hiking up, or hunkering down. Sure to be a versatile staple all year long, it delivers breathable comfort for high-output days and comfortable warmth when the temps drop.

Click here to purchase the Bassett LITE Raglan

Bassett LITE Legging

The Bassett LITE Legging is available in Amethyst Blocked and Spruce Spuntini Blocked color schemes —our lightest baselayer—built to adapt across all seasons and activity levels. With odor resistance, stretch, a higher yoga-style waistband, and side panels for an ideal fit, these bottoms are built to move with you from the skintrack to fall hikes.

Crafted for women who seek functional, lightweight warmth without the risk of overheating, the new Basset LITE Legging is our lightest baselayer—built to adapt across all seasons and activity levels. With odor resistance, stretch, and side panels for ideal fit, this soft poly/wool blend top is made to move with you, whether you’re skinning out, hiking up, or hunkering down. Sure to be a versatile staple all year long, it delivers breathable comfort for high-output days and comfortable warmth when the temps drop.

Click here to purchase the Bassett LITE Legging

HAPPIER ~ HEALTHIER ~ FASTER

Weave your story with Tahnée Seagrave’s TS57 Signature Collection.

The vision is always clearest to the person at its center, and with her mantra of Happier, Healthier, Faster, it was only a matter of time until we all got the picture. Tahnée Seagrave is the elite to beat, back on top with multiple World Cup podiums, a new team, and a renewed passion for racing. It seems fitting that the all-new TS57 Signature Collection re-imagines a graphic from the Fox archives—the iconic spider web—as a nod to her unshakable persistence and belief. From the chaotic start of the web to the strong, ‘catch everything’ vision of the finish, this is what’s possible when you keep spinning.

Mindset matters, and Tahnée Seagrave’s all-new TS57 Signature Collection is more than just a vehicle for her favorite color—pink—it pays homage to her belief that happiness is the foundation of performance. Combining joyful pinks and calming yellows, plus a healthy dose of glitter to nod to everyone’s inner spark of energy and electric potential, this collection stands as Tahnée’s expression of the mantra: A happy athlete is a healthy athlete, and a healthy athlete is a fast athlete.

With TS57, all that glitters is not just the potential gold of the win—it’s the sparkle of positivity, energy, and happiness rolled into one calm and purposeful collection. Wear the mindset.

“Body is back to feeling good, mind is calm, and heart is full.”

– Tahnée Seagrave

The collection will be available in North America and Europe on foxracing.com/collections/ts57. Note: the TS57 lifestyle products are only available in Europe. Additionally, Evasion Sports and Nevada Sports in Les Gets will be selling the collection on-site during the Les Gets World Cup.

Alpaca for the Summer? Meet PAKA’s New Ultralight COOLPLUS® Line

By blending thermoregulating alpaca fibers with high-tech cooling fibers, the Ultralight COOLPLUS® sets a new standard for lightweight, heat-adaptive apparel.

 PAKA, the leading innovator in alpaca apparel, announces the launch of the Ultralight COOLPLUS® Crew. This sweater blends natural alpaca fiber and organic cotton with COOLPLUS® yarn technology for a warm-weather performance layer. Since its founding, PAKA has led alpaca fiber innovation, developing and releasing the first patented alpaca fiber insulation, PAKAFILL, in 2022 and the first alpaca-based fleece, PAKACLOUD, in 2023.

The Ultralight COOLPLUS® marks the latest innovation from PAKA, a summer-ready garment that fuses performance-quality breathability with natural materials.

The Ultralight Crew features a blend of 50% Traceable Alpaca fiber, 30% Organic Cotton, and 20% COOLPLUS® fiber. COOLPLUS® technology utilizes viscose fiber in a unique spinning process, resulting in a larger fiber surface area that facilitates faster moisture evaporation without the need for added chemicals or synthetics. This rapid moisture absorption and evaporation provide a cooling effect for the user, paired with the antimicrobial and low moisture benefits of natural alpaca fiber.

“The alpacas of the Andes have perfectly adapted to the massive temperature swings of a high alpine environment—ranging from freezing to scorching in a single day,” said Megan Krajco, Design Director at PAKA. “With the Ultralight COOLPLUS, we aimed to extend that adaptability by blending alpaca fiber with COOLPLUS technology for a cool, highly breathable knitwear blend. Traditionally, fabric performance has been treated as an afterthought—often achieved through topical finishes that degrade with wear and washing. With innovations like COOLPLUS, performance is engineered at the fiber level—enhancing breathability, durability, and moisture evaporation for the long term.”

Ideal for everything from trail to town, the Ultralight COOLPLUS® is available in Lilac, Lichen, and Ice Heather Grey for Women and Navy, Andean Moss, and Ice Heather Grey for Men, priced at $135 online at www.pakaapparel.com/. Each piece is accented with PAKA’s signature Inca ID, handwoven by Quechua weavers to celebrate the heritage of the company’s origins in Peru.

Click here to buy the Men’s Ultralight Coolplus® Crew

Click here to buy the Women’s Ultralight Coolplus® Crew

New limited edition bibs and compatible base layers are available for pre-order for ‘25/’26 ski season

Gnara, the women-owned trailblazer in functional outdoor apparel, has teamed up with legendary snowboard brand Burton Snowboards to launch an exclusive limited-edition drop of Burton Reserve Stretch Ski Bib Pants and Midweight Base Layer Bottoms.

They feature Gnara’s award-winning GoFly® Pee Zipper and Flap System. The game-changing two-piece kit showcases a first-of-its-kind bib designed to provide women the ability to quickly and discreetly answer nature’s call while on the slopes, in the backcountry, or at the lodge without removing any layers. The Stretch Ski Bib pairs perfectly with the Midweight Base Layer Bottoms, keeping users warm and comfortable no matter the conditions.

Gnara was born from a simple yet frustrating problem: outdoor clothing has long neglected women’s needs. CEO and Co-Founder Georgia Grace Edwards experienced this firsthand as a glacier guide in Alaska. The challenge of relieving herself in extreme conditions exposed a significant gap in women’s technical gear.

Determined to create a solution more sustainable than dehydrating herself, Edwards developed GoFly®, a patented technology that enables women to easily Answer Nature’s Call® without removing safety gear or layers, eliminating the discomfort and inconvenience of traditional snow, hike, climb, and workwear apparel. We tested the technology here: Review – Gnara Go There Short

Since launching from a Vermont dorm room as a college project in 2018, Gnara has cultivated a dedicated consumer base and received multiple outdoor industry awards across numerous product applications of the GoFly®. The game-changing Burton + Gnara Bibs + Base Layers represent the next chapter in winter recreation, combining accessible innovation with renowned quality and craftsmanship.

“This partnership proves that functional, performance-driven gear for women isn’t niche–it’s universal and necessary. For the first time ever, more than half of all American women are participating in outdoor recreation. We’re excited to reach even more of them by collaborating with Burton to bring GoFly® to two entirely new product categories and audiences for us,” said Edwards. “Burton has led the way in snowboarding innovation for nearly half a century, and together, we’re creating technical gear that truly serves every skier and rider—without limitations. Gnara is honored to play a role in helping to shape the future of snowsports, and we’re stoked about this more functional, inclusive, diverse, accessible, and fun direction for the industry. ”

Kyle Smith, Senior Developer for Research and Development at Burton Snowboard Softgoods, added, “One of the projects that I work on is our adaptive collection, and the beauty of working on so many different projects in R&D is that you often find some projects will help out other projects, and GoFly® is one of those. It’s perfect for what our sit ski community consumers need, for example. So I’m excited to see what the future holds for implementing this technology in future collections. This is up there in projects I’m most proud of being a part of in my 13 years here at Burton.”

Burton Stretch Ski Bib Pants featuring Gnara GoFlyⓇ Technology
As the only skiing and snowboarding bibs on the market to feature Gnara’s revolutionary GoFly® zipper technology, this two layer stretch fabric shell stays in place and allows wearers to “go” on the go, without having to remove jackets, bibs, or base layers in cold temperatures, without accidentally mooning anyone, and without having to hold extra fabric from a side or drop seat zip out of the way.

Designed with breathable, waterproof fabrics, reinforced durability, and a sleek, rider-friendly fit in Burton’s Reserve silhouette, these high-performance bibs are built for long days (and the pit stops that come with them) on the mountain.

Additional features include eight functional pockets (two zippered chest pockets, two zippered handwarmer pockets lined with microfleece, two zippered thigh pockets, and two back pockets), mesh-lined, no-snag thigh vents for temperature control, and stretch suspenders with convenient shoulder clips. MSRP: $398

Burton Midweight Base Layer Bottoms featuring Gnara GoFlyⓇ Compatible Flap Design
These ultra-comfortable base layers hit the sweet spot for warmth and breathability while integrating GoFly® functionality via two overlapping flaps through the gusset for discreet and hassle-free bathroom access.

Designed in a flexible fit for ease of movement and made with recycled, BluesignⓇ approved hyper-fast moisture-wicking materials, these bottoms are the perfect foundation for any adventure. Additional features include two functional thigh pockets, chafe-free softlock seams, and a quick-dry, odor control fabric. MSRP: $98

“In addition to being a major professional milestone for Gnara, this partnership is also especially meaningful to us on a personal level,” Edwards says. “The Gnara and Burton teams have dedicated the last two ski seasons to prototyping, testing, and perfecting every detail of this launch. Sarah Steinwand, our dear friend, a veteran outdoor industry professional, and a vital member of our testing and press team, tragically passed away in a recent backcountry avalanche while splitboarding. Her remarkable insights, dedication, and expertise are woven into so many elements of these pieces, and we tribute this collection to her.”

The limited-edition Burton x Gnara Bibs and Base Layers drop is available for pre-order in two colorways, Black and Floral Blur, in inclusive sizes XS-XXXL at Gnara.com while supplies last. Product delivery from this genuinely one-of-a-kind partnership is expected to ship in September 2025. With this launch, Gnara aims to create a world where everyone, especially women and girls, can venture outdoors and explore just as they are—safely, comfortably, and confidently—with a “layerable” line of outdoor apparel.

For more information on Gnara and to check out their entire line of apparel, including other collabs like LIVSN x Gnara Ecotrek Overalls featuring GoFly®, check out Gnara.com.

About Gnara Apparel

Gnara designs innovative and inclusive apparel for people to feel safe, comfortable, and confident enough to explore as they are outside. Gnara creates products at the intersection of fashion, function, and accessibility with patented GoFly® Zipper Technology, which has been recognized by Forbes, Women’s Health, USA Today, CNN, Good Housekeeping, Outside, Gear Junkie, U.S. News & World Report, Outdoor Retailer Innovation Awards, and more. Gnara’s GoFly® has revolutionized women’s apparel, empowering them to Answer Nature’s Call® without removing essential safety gear or exposing skin to the elements (or others!). From hiking to serving on the front lines, Gnara helps people “go” on the go — whether at work or play. Designed and tested in the Rocky Mountains of Colorado, Gnara products are available online and at outdoor retailers nationwide. Learn more at https://gnara.com/ and @gnara_apparel on socials.

About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont, with offices in Austria, Japan, Australia, Canada, and China. For more information on Burton, head to www.burton.com and follow our line at @https://www.facebook.com/Burton/, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.

Mountain Hardwear, a leader in high-performance outdoor apparel and gear, is proud to introduce its Spring 2025 collection featuring innovative Broad Spectrum Sun Protection styles and a new Trail Performance Kit designed for adventurers who demand the best in comfort, protection, and performance when outside seeking wilder paths.

We saw a few pieces of apparel at the OMA Winter 2025 show. Dig the new Sunshield Hoody and trick Kor AirShell Hybrid Hooded Jacket.

Broad Spectrum: Go Broad Spectrum, Block More Rays

From desert treks to alpine pursuits, Mountain Hardwear engineers gear to withstand the elements—and the sun is no exception. Broad Spectrum Protection blocks UVA and UVB rays and is always UPF 50+, built to last for full-spectrum adventure. In May 2024, Mountain Hardwear announced a partnership with the Skin Cancer Foundation to launch new sun protection apparel. This collaboration underscores Mountain Hardwear’s commitment to providing effective sun-protective clothing for outdoor enthusiasts.

Sunshield Hoody

Pushing through fast-paced, sun-drenched days on the open trail is no sweat in the Sunshield Hoody. This super-light, mobile sun shelter combines broad-spectrum protection with plant-based HeiQ Mint anti-odor treatment for a go-to top to keep you feeling and smelling fresh in sweltering conditions. A three-piece hood provides complete coverage for sensitive zones, while its durable stretch fabric offers unrestricted movement through high-effort sections. Whether spending afternoons on exposed rock faces, hiking on less-than-shady trails, or river crossing on a sunny weekend—it’s a no-brainer layer for anything under the sun.

Plus, returning favorites featuring Broad Spectrum, such as:

• Crater Lake Collection
• Stryder Collection
• Canyon Long & Short Sleeve Shirts
• Trail Sender Collection

Introducing the Trail Performance Kit: Long Days, Long Miles

Designed for endurance and athletic efficiency, the new Trail Performance Kit equips outdoor enthusiasts with lightweight, breathable, and packable essentials for conquering serious mileage without sacrificing comfort or protection.

Kor AirShell Hybrid Hooded Jacket

The Kor AirShell Hybrid Hooded Jacket is the ultimate lightweight, packable layer for hot-stepping it across gusty ridges and pulling up to misty morning trailheads. Made with ultralight Pertex Quantum Air fabric for superior weather protection and breathability, this upgrade to our Kor AirShell line adds features like body-mapped weather-proofing in key zones, chest pockets for your all-day essentials, front air vents, and a laminated hood brim for keeping a clear line of sight while you’re on the move. When the goal is going further with confidence, this is your layer.

Other Key pieces include the Lickety Split 20L Pack, Shade Lite Short, and Splitsecond Tee.

Lickety Split 20L Backpack

This lightweight, 20-liter pack was made for taking on technical treks and high-altitude excursions at speed with all-day essentials on your back—so you can zero in on the path forward. Made to minimize bag movement and provide on-the-fly stow options for gear while tackling trails, the Lickety Split 20L Backpack’s patent-pending modular compression system allows for quick and secure zone-focused cinching of individual sections of the bag. Monomesh, pocketed shoulder straps ensure snug, breathable comfort with room for small essentials, while dual drop-in side pockets easily house hydration bottles. Stash a change of clothes in the main compartment, and you’re ready to step into a fast-paced day, banging out miles in the backcountry.

Shade Lite Short

Whether hiking with friends, lazily meandering to the swimming hole, or kicking up dirt on your way to an FKT, the Shade Lite Short is here to live life on the trail to the fullest. This do-it-all outdoor short features light, stretchy, and quick-drying fabric with an elastic drawcord waist to dial in the perfect fit. Car keys and small essentials tuck easily into the center-back mesh pocket when you’re out for a quick jaunt. From mellow shade or toasty sun to shimmering lakes and pine-lined trails, these shorts were made for making moves and getting you where you’re going.

Mountain Hardwear recently welcomed Liz Derstine, an accomplished long-distance hiker and trail runner, as the newest member of its athlete team—just in time for the launch of the Spring 2025 Trail Performance collection. Liz’s expertise in pushing the limits on the trail perfectly aligns with the Trail Performance Kit’s focus on lightweight, protective, and endurance-driven apparel. Her experience covering long distances with efficiency and speed underscores the importance of gear that enhances mobility, breathability, and comfort, making her the ideal ambassador for Mountain Hardwear’s latest innovations. With Liz on board, the brand continues solidifying its commitment to supporting athletes who demand the best from their gear—mile after mile.

“Whether navigating exposed ridgelines or racing the sun through canyons, the Spring 2025 collection is built to perform in the harshest conditions,” said Mountain Hardwear Brand Manager Cale Meyer. “Our new Broad Spectrum apparel raises the bar for sun protection, while the Trail Performance Kit ensures adventurers can move fast and light.”

Kor AirShell Warm Jacket

Change is good. But changing layers every five minutes? We have better things to do. With a soft airmesh lining on the inside and breathable, abrasion-resistant Pertex Quantum Air stretch fabric on the outside, the Kor AirShell Warm Jacket is a dynamic duo of technical performance. The jacket’s active insulation keeps you warm and fends off wind and light moisture while remaining incredibly breathable so that you can keep skiing, running, climbing, or hiking.

The Mountain Hardwear Spring 2025 collection will be available at select retailers and www.mountainhardwear.com.

Velocio, the leader in performance cycling apparel, is partnering with the esteemed htSQD as their cycling apparel sponsor for the 2025 season. The elite XC and gravel team, composed of four riders with four distinct styles, represents the fastest off-road talent in North America.

“Adding the htSQD to the Velocio family came at the perfect time for us,” says Sarah Leishman, GM of Velocio. “The potential to leverage our decade-plus legacy of design and sustainability alongside a leading, gender-balanced roster was clear from our first
conversations with the team. We’re excited to realize a new path in race kit with these riders.”

Combining the finest bikes, components, and equipment to help the htSQD reach the podium, Velocio is joined by SRAM, Rockshox, and Santa Cruz for a complete set of equipment with a singular focus: speed.

Ruth Holcomb joins Keegan Swenson, Alexis Skarda, and Tobin Ortenblad to round out the four-rider team as the race season approaches.

Keegan Swenson, 30, from Park City, Utah, is the most decorated gravel and XC rider in the business. Keegan has been winning races his whole career and, with the support of the htSQD, has taken his riding to the next level. His formula for success is simple. Ride for records, not wins. The right equipment is the difference between domination and defeat. Heavy metal is essential. His career highlights are a laundry list of records and championships, including multiple Lifetime Grand Prix Overall wins, the Leadville 100 course record, 1st Telluride 100, 1st Breckenridge Epic, and the White Rim FKT holder.

Alexis Skarda, 36, from Grand Junction, Colorado, didn’t start racing until her junior year of college. Despite the truncated timeline, she’s surpassed the competition to become one of the most successful racers. An XC rider first, Alexis has the FKT on the White Rim Trail and multiple XCM national championships. She is a regular on the top step of race podiums, including top finishes at the Lifetime Grand Prix alongside fellow htSQD members.

Tobin Ortenblad, 31, from Santa Cruz, California, is the defacto htSQD domestique. From setting the pace for the course-crushing Leadville 100 record to his accomplishments in cyclocross, XCO, gravel, and road, Tobin is a versatile and talented rider.

Ruth Holcomb, 21, is new to the htSQD but not new to cycling. She moved to Durango in fourth grade, was put into bike camp, and has been knocking off bucket-list rides and races ever since. From the Bear Development Team to multiple Junior XCO podium finishes, Ruth is a seasoned off-road racer with a long-range engine. Don’t be surprised if the current UC Santa Barbara student is making her name known as she joins the htSQD for the 2025 season.

About Velocio
Velocio began because it believed there was a better way to create, market, and celebrate cycling and cycling apparel. Launching a women’s collection in 2014, Velocio has been driven by three pillars: design, responsibility, and culture. Built on design differentiation and performance, its apparel is recognized as the premium choice that delivers high sustainability and community support in cycling.

About Santa Cruz
Santa Cruz Bicycles was founded in 1994 in a space not much bigger than a two-car garage at 104 Bronson Street in Santa Cruz, California. The Seabright Cannery industrial complex was also home to Santa Cruz Skateboards, RockShox, a surfboard shaper, two bakeries, a salsa company, multiple artist studios, a coffee roaster, a climbing gym, and other assorted riff-raff—an eclectic but very creative environment. Their first bike model was the Tazmon—an 80mm travel, dual-suspension bike that rattled established sensibilities and launched the Santa Cruz Bicycles brand into the full-suspension future. Thirty years and 89 bike models later, Santa Cruz still pushes the envelope while remaining simply advanced.

more than mountains: introducing the new wild rye

We’re thrilled to share our new look with you! Our mountain logo had her moment, but after eight incredible years, it’s time for her to rest. She no longer reflects our brand’s evolution or our community’s boundless strength. And so, we bid her a fond farewell.

One thing that hasn’t changed is how we celebrate the limitless potential of women—feminine and fierce, powerful and poised, daring and deliberate. Our rebrand is designed to reflect this ethos—a mark that communicates that we’re “more than the mountains we play in.” A logo is as beautiful and thoughtful as the apparel we create.

Our new logo, inspired by our namesake—a resilient grass that thrives in alpine environments—captures this spirit. It’s balanced yet dynamic, soft yet bold, organic yet minimal. Feminine, elegant, and undeniably powerful—just like the women we’re here to support.

Thanks for being part of the journey.

xo, Cassie

Skida’s new Valentine’s Day collection features a variety of pink and red accessories and a fresh Heart Strings print that will tug at your heartstrings with its charming blend of delicate hearts and dainty blooms. Designed for the coldest parts of winter, the new Heart Strings print is available in the Alpine Hat, Alpine Kids Hat, and Alpine Neckwarmer styles.

Heart Strings | Kids Alpine Hat

We made a pint-sized version of our best-selling Alpine Hat to keep the little ones warm and cozy even on the coldest days. Our printed poly-blend is fully lined with soft mid-weight fleece to fend off cold winds, frost-bitten ears, and the urge to run inside. Our bold prints make the kiddos easy to spot, even in a flurry!

• Printed outer fabric: Poly-spandex jersey with MAX-Dri moisture management technology: 92% Polyester, 8% Spandex
• Medium-weight fleece lining: 100% Polyester
• Size “Ages 2-7″: Fits head measuring 18″ – 20”
• Size “Ages 8+”: Fits head measuring 20″ – 22.5″
• UPF Rating of 50+

Click here to buy the Valentine Kids Alpine Hat.

Heart Strings | Alpine Hat

Our best-selling insulated piece, the Alpine Hat, is the perfect weight for colder days. Its printed poly-blend outer fabric is fully lined with cozy mid-weight fleece, which wicks moisture, cuts the wind, and always leaves you high and dry. Great for chilly runs, hitting the slopes, or cruising around town, this hat goes from casual to performance without skipping a beat.

• Printed outer fabric: Poly-spandex jersey with MAX-Dri moisture management technology: 92% Polyester, 8% Spandex
• Medium-weight fleece lining: 100% Polyester
• Size: S/M- 20.5” Circumference, M/L- 22” Circumference
• UPF Rating of 50+

Click here to buy the Valentine Alpine Hat.

Heart Strings | Alpine Neckwarmer

The Neckwarmer keeps everything from your neck to your nose toasty and warm on frigid days. Its printed poly-blend outer fabric wicks away moisture, leaving the Polartec micro-fleece lining dry and soft against your face. Thus, it is the perfect weapon for battling cold conditions.

• Printed outer fabric: Poly-spandex jersey with MAX-Dri moisture management technology: 92% Polyester, 8% Spandex
• Lined with Polartec micro-fleece:100% Polyester (made from 87% recycled materials)
• One Size Fits Most: 10″ Width, 10″ Height
• UPF Rating of 50+

Click here to buy the Valentine Alpine Neckwarmer.