The Reebok Forever Floatride Energy’s advanced design maximizes energy return
Reebok just released the newest game-changing product in its line of performance running shoes; the Reebok Forever Floatride Energy. It’s built to provide maximum responsive cushioning and a smooth run that makes you feel faster throughout your run, the new Forever Floatride Energy is available today, for $100. Forever Floatride Energy is a brand-new addition to the innovative Floatride family of running shoes from Reebok, designed inside and out with industry-leading performance technology to help attain peak performance during every run. Developed using a lighter, more responsive midsole core called Floatride Energy foam, the TPE bead foam is 5% lighter than standard EVA midsoles, increasing the energy return of the athletes who wear it to help propel them along their run.
Available in a full size run for men and women, Forever Floatride Energy is the ultimate running shoe for wherever the road might take you. Reebok is having a Presidents Day sale this weekend of 30%-off sitewide using the code VIP30, with the Floatride Energy included in the promotion. Visit Reebok at www.reebok.com
Press Release
Boston, MA – February 12, 2019 – Today, global fitness and lifestyle brand Reebok announced its newest addition to a growing stable of top-flight running products with the launch of the Reebok Forever Floatride Energy, offering pro-level performance technology at its friendliest price offering yet.
Available to the consumer for just $100, the Reebok Forever Floatride Energy features Reebok’s newest Floatride Energy foam, a cutting-edge TPE foam which makes up the midsole of the shoe, offering incredible energy return. Combined with a lightweight mesh upper, the Reebok Forever Floatride Energy provides the perfect balance of cushioning, response, and flexibility.
“The Reebok Forever Floatride Energy represents the introduction of the new generation of running shoes for athletes around the globe,” said Scott Daley, General Manager of Running at Reebok. He continued, “this product is the next step in the evolution of Reebok running, with the new energy return and accessible price point allowing for runners throughout the community experiencing the cushioning with a kick in their next run across town.”
The Reebok Floatride Energy is now available for $100 on Reebok.com in two introductory colorways, each featuring sleek lines and a streamlined look. Additional collections and colorways will launch throughout 2019.
About Reebok
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer, and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies, and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.
For more information, visit Reebok at www.reebok.com and discover Reebok at http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok.
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