by Brian Mullin on March 21, 2025
New Sweet Protection 2025 Full-Face Platform Released: Innovation, Style, and Impact Performance. Oslo, March 19, 2025 – Sweet Protection, the legendary Norwegian brand, is releasing a completely new range of MTB full-face helmets, which will be ridden by Emil Johansson and Vali Höll in the coming season. With a deep-rooted passion for crafting world-class protective […]
by Brian Mullin on March 20, 2025
New POC helmets ranked #1 for mountain and road helmets in VA Tech’s independent testing process. STOCKHOLM, Sweden (March 20, 2025) — POC, the Swedish protection brand known for its reputation for safety, innovation, and design, is releasing two brand-new helmets: Cytal, a new road helmet with an integrated wing and unique performance balance, and […]