Category: Nutrition

Tailwind’s Recovery Mix is expertly crafted with easily digestible carbohydrates to replenish glycogen stores, complete protein rich in essential amino acids to support muscle repair, and a perfectly balanced blend of electrolytes to replace what you lose in sweat. The first 30 to 60 minutes after your workout are a critical recovery window, and this…

Tailwind Nutrition is excited to introduce its latest limited edition Endurance Fuel flavor, Ginger Lime. In collaboration with Tailwind athlete, two-time Olympian, 2021 Mountain Bike Short Track World Champion, and current leader of the 2025 UCI MTB World Cup, Christopher Blevins, the new ginger lime Endurance Fuel will provide a monetary giveback to Silver Stallion…

Tailwind Nutrition, a trusted leader in sports nutrition for endurance athletes, is excited to announce that Grape is now part of its core Endurance Fuel lineup. Originally introduced as a limited-edition flavor, Grape earned its place among Tailwind’s year-round offerings, driven by enthusiastic demand. Athletes have long praised Grape Endurance Fuel for its light, clean…

Not your average box of chocolates This Fuel Goods box of handcrafted chocolates is made using the world’s finest athletic fuel. Introducing Valentine’s Day Box of Chocolates…but for runners. Why settle for a box of Russel Stovers when you can offer your audience nine pieces of chocolate fueling perfection? This is the perfect box of…

JAMBAR, the artisan-made, whole-food organic energy bar created by Jennifer Maxwell, inventor of the original PowerBar, is pleased to announce it has entered into a three-year agreement as the official Energy Bar Affiliate Partner of Aspen Snowmass. Founded in 1946, Aspen Snowmass comprises four internationally renowned mountain resorts that host numerous international ski championships. JAMBARs…

Zora’s Best Friendz recently launched their 100% Human Grade Beef Liver Dog Treats. They are slow-roasted and freeze-dried to lock in all the smells, tastes, and nutrition of every dog’s dream; their single-ingredient treats are guaranteed to please even the pickiest and most sensitive pets. Slow roasting allows for a gentle and even cooking process,…

Sports Nutrition Intimidation No More: Creators of RunnerBox and RiderBox Launch Sports Nutrition Marketplace Established sports nutrition subscription service launches new, expanded brand, services, and website. Fuel Goods proudly announces its debut as a sports nutrition marketplace brand for athletes of all levels. Created to change the momentum in the current sports nutrition landscape, Fuel…

Some days, especially summer days, you need just electrolytes and nothing more; our Hydration Everyday Drink Mix is the perfect fit. For bigger days, electrolytes with carbohydrates, too – Hydration Sport Drink Mix meets those demands. Both hydrate faster than water alone, replacing the average amount of electrolytes lost in sweat, making thirst a better…

Revolutionizing Performance Nutrition with a Delicious, Convenient, and Sustainable Solution Flow Formulas, a leader in innovative sports nutrition, is thrilled to announce the launch of its newest product, Flow Formulas Endurance Chews. Available starting July 1st, 2024, these endurance chews are designed to provide athletes with a tasty and effective way to fuel their training…

When it comes to energy drinks, there’s a new cool kid in town. A smoother, more natural, and longer-lasting option… Ketone-IQ + Caffeine is a new high-performance energy drink with BDE (Big Distance Energy). It combines 5g of pure ketones with 100mg of natural Caffeine from green tea. Ketones are a powerful macronutrient that crosses…

10 Barrel’s Golf Tea—the jazzier, boozier cousin to the Arnold Palmer—just got an ABV boost in time for summer, earning its place on the Mt. Rushmore of summer cocktails. Equally at home on the golf course, floating down the river, and over ice at the backyard BBQ, Golf Tea adds that summer buzz to the…

Just in time for warmer days ahead, UnTapped’s natural athletic fuel company releases two new varieties of their Mapleaid drink mix. Lime and Maple are the newest additions to their organic limited-ingredient hydration line, with 80 calories and 250 mg of sodium per serving. Lime Mapleaid contains lime juice, maple syrup, and sea salt, creating…

Organic Energy Bar Maker Also Announces Three-Flavor Vegan Box Organic energy bar maker JAMBAR announced the launch of Tropical Trio – a new vegan flavor featuring a bright and breezy blend of banana, pineapple, and coconut. In addition to this ensemble of island fruits, the latest bar contains gluten-free ancient grains, walnut butter, and 10…