JAMBAR, the artisan-made, whole-food organic energy bar created by Jennifer Maxwell, inventor of the original PowerBar, is pleased to announce it has entered into a three-year agreement as the official Energy Bar Affiliate Partner of Aspen Snowmass.
Founded in 1946, Aspen Snowmass comprises four internationally renowned mountain resorts that host numerous international ski championships. JAMBARs will now be sold at over 18 points of sale across Aspen’s four mountain resorts in Colorado, including Aspen Mountain, Aspen Highlands, Buttermilk, and Snowmass. Popular with skiers, snowboarders, and outdoor enthusiasts, JAMBAR is strategically placed at all mountain dining areas and highly trafficked Four Mountain Sports ski/ride rental locations at the base of each mountain.
JAMBAR will support this partnership by hosting more than 16 sampling days each season at the base of Aspen Snowmass’s four mountain resorts. It will work with celebrity athletes and others to generate excitement and brand awareness for its energy bars. JAMBAR is excited to interact with skiers and snowboarders visiting Aspen Snowmass each season about the value of balanced nutrition and organically produced, real food options. JAMBAR sources the cleanest ingredients for its certified organic energy bars.
Based in California, JAMBAR makes delicious energy bars for active people, athletes, and anyone looking for a quick, satiating snack.
JAMBAR partners with more than 300 annual sports events, including skiing, snowboarding, mountain/road biking, running, football, soccer, and surfing. A woman-owned company, JAMBAR donates 50% of after-tax profits to organizations that support music and active living. Each bar has natural, certified organic, whole food ingredients. A good source of protein and fiber (each bar contains 10g of protein), JAMBARs taste great and are easy to digest, and they contain no seed oils or processed sugars. JAMBARs are available in five unique flavors, including Chocolate Cha Cha, Malt Nut Melody, Jammin’ Jazzleberry, Musical Mango, and Tropical Trio, with gluten-free and plant-based, vegan options available. The bars are perfect for a quick pick-me-up on the mountain as they don’t break, crumble, melt, or freeze.
Throughout the Affiliate Partner Agreement, JAMBAR also will be featured as the official Partner of four of the most significant annual events hosted by Aspen Snowmass, including:
- Summit for Life – Summit for Life is an uphill race where over 300 athletes climb the 3,627 vertical feet to the top of Aspen Mountain. Athletes can hike, skin, or snowshoe to the top to promote organ, eye, and tissue donation. There are awards for the top athletes and biggest fundraisers in several categories, plus a post-race party at the top of the mountain.
- Highlands Inferno—The Aspen Highlands Ski Patrol hosts the Highlands Inferno race. Aspen Highlands is a ski area in Colorado known for its steep terrain. The area includes Highland Bowl, a 270-acre powder playground with a summit of 12,392 feet. The bowl is considered a rite of passage for skiers, requiring a 30-—to 40-minute hike to reach the top.
- Battle in the Bowl – Held at Aspen Highlands on the challenging terrain of the Highland Bowl, Battle of the Bowl is a competition where skiers race down a demanding course with multiple runs through the bowl’s steep terrain, testing their skills against each other.
- Audi Power of Four Race Series—The Audi Power of Four Race Series is a premier endurance race series that utilizes the unique and varied terrain of Aspen Snowmass’s four mountains. Each race is designed to test the limits and skills of elite and recreational athletes.
“JAMBAR was made for everyone, including kids and adults. Using organic whole food ingredients, produced without the use of toxic synthetic pesticides, I formulated JAMBARs to provide complete protein and optimal nutrition for weekend warriors and elite athletes alike,” says Jennifer Maxwell, food scientist, long-distance runner, mom, and founder of JAMBAR. “The brand partnership with Aspen Snowmass is certainly a summit in our company’s growth.”
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR to help people feel good not only about the ingredients they put in their bodies but also about their positive impact on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company’s state-of-the-art manufacturing facility in California. A woman-owned business and a mission-based “conscious CPG brand,” JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBARs are now available in popular sports specialty shops, leading independent natural foods, mainstream grocery stores, and online at Amazon.com and select e-commerce retailers. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
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