Category: Sunglasses

  • Tifosi Optics Launches the Sanctum SL

    Tifosi Optics Launches the Sanctum SL

    Tifosi Optics has officially launched its newest sunglasses, the Sanctum SL. Following the positive response to the original Sanctum and Sanctum XL, Tifosi Optics is introducing a lighter, half-rim version. The Sanctum SL introduces a lighter, half-rim evolution of Tifosi’s popular lifestyle-performance silhouette. It’s designed to deliver a more open field of vision and a…

  • Tifosi Optics Navar Series  – Built for Motion

    Tifosi Optics Navar Series – Built for Motion

    Sharing a new, budget-friendly sport eyewear launch from Tifosi Optics that fits squarely into running and general fitness coverage: the Navar and Navar FC, just-launched sunglasses designed for sweat, movement, and all-day training. Designed for movement, both styles feature a ventilated half-frame design to help reduce fogging, hydrophilic nose and ear pads that increase grip…

  • 25 Years of Superior Equipment with Sweet Protection’s Block Party Collection

    25 Years of Superior Equipment with Sweet Protection’s Block Party Collection

    Live to Play Another Day – 25 Years of Superior Equipment Life’s too short for anything but sweet adventures, and for the last 25 years, we’ve been crafting gear that keeps you safe for those epic moments. Our anniversary collection features seven unique, hydro-dipped pieces that are one-of-a-kind – no two are alike, just like…

  • SMITH Celebrates 60 Years of Pursuing Your Thrill

    SMITH Celebrates 60 Years of Pursuing Your Thrill

    Announcing the Launch of Best-Selling Innovation Icons SMITH – industry leader of advanced eyewear and helmets for snow, bike, and outdoor pursuits – is excited to celebrate 60 years of pioneering products that incorporate dynamic technologies, optimized performance, and timeless aesthetics. Founded in Sun Valley, Idaho, in Winter 1965 with the invention of the first…

  • Tifosi Moab Lite

    Born from the rugged spirit of the original Moab, the Tifosi Moab Lite carries forward everything athletes loved—bold shield styling, performance-first design, and a secure, stay-put fit. However, it’s now lighter, faster, and more streamlined than ever. Click here to buy the Moab Lite. We took the full-rim frame and trimmed it down to a…

  • Introducing Shady Rays Forged: Fan Favorite Designs Reinvented In Ultra-Thin Metal

    American-owned adventure eyewear brand Shady Rays has the all-new Forged Collection. The Forged Collection comes from a simple idea: take the Shady Rays frames customers already love—the Classic, Titan, and Allure—and reimagine them as something even more refined, sleek, and versatile. The ultra-thin design brings a modern edge while still maintaining the durability that defines…

  • Tifosi Optics’ Sanctum XL is Bigger, Bolder, and Built for More

    Your favorite shades just got supersized—meet Sanctum XL, the ultimate upgrade in sports eyewear. Designed for those who demand a larger fit, broader coverage, and a bold look, Sanctum XL takes everything you love about the original and amplifies it. Featuring over 25% more lens area, it delivers expanded protection, superior clarity, and all-day comfort,…

  • Full-Speed Send in the new Defy Performance Sunglass from SMITH

    On a run, on two wheels, or in the snow, the new Defy sunglass from SMITH offers ample coverage and a crisp view of the terrain wherever adventure takes you. The performance-focused sunglass features a lightweight, rimless design and ChromaPop™ optics for unobstructed, high-contrast vision. Impressions =>We got to check them out at Sea Otter. …

  • Review of Smith Forefront 3 Helmet and Smith Bobcat Sunglasses

    Reviewed/Tested by Kay Levesque I’ve been wearing Wild Rye bike shorts, Smith helmets, ski goggles, and sunglasses for years. All are incredibly high quality, fully functional, and quite stylish. It turns out that Wild Rye’s founder, Cassie Abel, spent time working at Smith. Unsurprisingly, the two companies, already united in a commitment to high-quality technology,…

  • Spring Sunnies From VALLON – Corn Skiing, Cycling, Running, Climbing, Hiking and Living

    VALLON has some new frames and colorways to get you psyched about sunnies for spring adventures! We checked out the Heron Glacier, Ventures, and Watchtowers at the OMA Winter 2025 show. Ski, Mountaineering: New colorways in VALLON’s founding frame, Heron Glacier [red, yellow, green] Heron Glacier is the go-to frame of VALLON’s newly announced Trailblazer, Gelje…

  • SMITH Celebrates 60 Years with the Relaunch of the Ultralite Sunglass

    SMITH Returns to the Archives with the Relaunch of the Ultralite Sunglass Celebrating 60 years of style and design, SMITH opened its archives to relaunch the iconic Ultralite sunglass. A throwback from 1987, the retro ski goggle-inspired design pairs well with high-top sneakers, a fresh mullet, and a good Beastie Boys track playing on the…

  • Tifosi 2024 Sunglasses Highlights

    Tifosi Optics offers top-quality optics at affordable prices. Their eyewear features hydrophilic Grilamid TR-90 or Thrive plant-based frames and shatterproof polycarbonate lenses. We tested the new sports-oriented Moab, Stash, and Sanctum. Moab Tifosi Moab is built to tackle the most challenging trails while keeping athletes comfortable and focused on the long road ahead. An impact-resistant, scratch-proof…

  • Smith Sunglasses 2024 Gift Guide

    Shift Split MAG Put it into high gear with the Smith Shift Split MAG sunglasses. Their split-frame design provides an obstruction-free view of the road and trail with a lightweight feel that stays put through technical trails and full-gas descents. ChromaPop lens tech ensures crisp visuals to keep you on track and charging. Interchangeable lenses…

  • KOO Eyewear HYPE Sunglasses Has Maximum Ventilation

    Premium Italian eyewear brand KOO Eyewear announced the official launch of its newest cycling-centric sunglasses, equipped with maximum ventilation: the HYPE collection. The HYPE collection joins KOO’s current lineup of bicycling eyewear and boasts features, making it the brand’s most innovative sunglass launch to date. Mainly intended for road cycling, HYPE was uniquely crafted with…

  • Shady Rays Goggles and COLORUSH Sunglasses

    For winter 2024/25, Shady Rays is releasing a lineup of Snow Goggles with quick-swap Magnetic Interchangeable lenses. Highlights of the Shady Rays goggles: They sport polycarbonate lenses with anti-fog, 100% UV protection, and a hydrophobic anti-scratch treatment. These treatments make lenses durable, clear, and protected, so you can spend more time having fun on the…

  • ROKA and Andrew Huberman Launch the Wind Down Collection

    Innovative eyewear designed to enhance sleep quality by filtering harmful blue light ROKA and Stanford neuroscientist Dr. Andrew Huberman have teamed up to create a new collection to improve sleep quality and overall mental and physical health. Bold claims, yes. However, as Andrew attests, light has a powerful effect on many aspects of our biology,…