Press Release
The Outdoor Retailer Summer 2021 show is shifting back two months. Mark your calendars for the new dates of August 10-12, 2021, when we’ll return to the Colorado Convention Center in Denver. Originally scheduled for June, this change allows more time to facilitate a safe and successful in-person event, gives exhibitors and attendees more days to plan participation, and provides greater peace-of-mind in the opportunity to gather and do business together.
Thoughts => I am glad to see them move the show since the June timeframe seemed a bit early with the pandemic. I wonder if it will cause an issue with some shops, media, and vendors with ‘The Big Gear Show’ tradeshow happening on August 3-5 in Park City, UT? That seems a bit too close IMHO.
We remain committed to ensuring the health, safety, and well-being of each member of our community, our internal team, and everyone involved with the show. We have been working closely with Visit Denver, the Colorado Convention Center, and hotel partners to implement the highest safety protocols and measures recommended by health officials and government agencies, and we are available to address any questions or concerns you may have.
We’ve heard from many of you who are eager to reunite and ready to get back to the productive work you find at the in-person show. We’re anxious to see you too! When we reconvene in Denver this August, expect to see extra precautions we are taking beyond those mandated by government authorities, and face masks will be required of all persons entering the building, without exception.
We recognize the ongoing COVID-19 pandemic is dynamic in nature, and we will coordinate with local officials, health agencies and show partners to adapt preparations consistent with the latest protocols. Read more about our current guidelines here, and we will communicate updates throughout the coming months.
If you are unable to attend in person, there will be opportunities to learn and discover what’s new. Education sessions will run throughout the summer to help advance your business and grow our industry. The webinar-style programming, developed in partnership with Outdoor Industry Association (OIA), will be accessible from wherever you are and offer the same high-caliber sessions you’ve come to expect. Also, new digital opportunities via Elastic Suite will allow you to connect with brands and find new products for your store. Stay tuned for more information coming this spring.
During this past year, we’ve all changed – how we live, the way we work, where we spend our time. One of the highlights has been the dramatic boom in outdoor participation. Now, we have a chance to embrace the new consumers and welcome all into our incredible community. They become lifelong outdoorists when we collectively nurture new pursuits and ensure accessible adventures. We do that as a united industry, and through the relationships we build.
These days are shaping our future, and we’re here to help you grow with each other and move forward more resiliently. We look forward to seeing you in August when we are safely together again.
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