A Day in the Shoes of Dan Atherton | Dig, Ride, Repeat in the Refreshed Ride Concepts Mid-Cut TNT

by Brian Mullin on April 8, 2021

rideconcepts_mid_tnt_5

From racing BMX as a lad to standing on the top step at a World Cup, Dan Atherton has dedicated his career to the progression of mountain biking. He’s achieved top results in BMX, Enduro, Four Cross, and Downhill, including numerous World Cup and EWS podiums and a Four Cross World Cup win. Fast forward to today and Dan is the creator of Red Bull Hardline – the most challenging downhill race in the world – and co-owner of Atherton Bikes, along with his siblings.

He devotes much of his time to building the spectacular Dyfi Bike Park in the Esgair Forest of the UK.

rideconcepts_mid_tnt_4

But before long – and weather permitting – Dan’s back to the park, sculpting berms and jumps with the machine, culminating the day with testing his handiwork and reaping the rewards on the Atherton Racing DH rig. It’s a labor of love and he wouldn’t have it any other way.

As a builder, sculptor, and rider, Dan’s daily choice of footwear is the mid-cut, protective Ride Concepts TNT.

rideconcepts_mid_tnt_3
“I feel so privileged to have found riding, and particularly mountain biking when we were so young. I’ve always felt like it was right. It was always exactly what I wanted to do.”

Pedal feel and contact has been increased on the TNT via a new outsole, using the proprietary soft and grippy Rubber Kinetics | DST 4.0 MAX GRIP rubber, crucial for the wet and technical terrain of Dyfi. The 12mm hexagon pattern outsole also features a recessed area on the toe and heel for traction while digging and hiking, which builders everywhere will appreciate.

rideconcepts_mid_tnt_2

A new microfiber synthetic upper is more durable with increased weather resistance, and an anti-bacterial mesh lining to control odor. The 40mm hook and loop Powerstrap offers additional security and retention.

The custom-molded toe and heel are robust, providing essential protection for digging trails, hiking segments, and blasting down the mountain to test your handiwork like Dan.

rideconcepts_mid_tnt_1

The asymmetrical medial collar features D3O impact-absorbing material for added ankle protection. Additional high-rise EVA on the medial side provides shock absorption and comfort when big hits are the agenda of the day.

rideconc_Hellion_d30

Finally, the High Impact Zone Technology insole uses D3O’s impact-absorbing material under the ball of the foot and heel to soak up the trail chatter, transferring less energy to your feet.

rideconcepts_tnt

When upgrading the TNT, we maintained everything we liked about the feel and fit while improving key features to make the best downhill, big mountain, and trail building shoe. Pedal contact and feel have increased via a new outsole, using our DST 4.0 MAX GRIP rubber. The 12mm hexagon pattern outsole also features a recessed area on the toe and heel for traction while hiking and digging. A new microfiber synthetic upper is more durable and water-resistant, with an anti-bacterial mesh lining. Bring on the big mountains because this bomber shoe just got a lift to the top.

rideconcepts_tnt_main

TNT Pricing

  • $160 MSRP US | $240 MSRP CAD
  • €160 SRP Europe | £140 RRP UK

Ride Concepts is a rider-owned bike footwear company based in Reno, NV. For more information, visit www.rideconcepts.com.

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: