Dakota Grizzly Spring 2021

New changes for 2021, Dakota Grizzly, announces its Summer ’21 line complete with fresh branding. Dakota Grizzly, fondly known as “Dakota” for over a decade, will reveal a new mark in its 2021 branding: DKOTA.

The emphasis on the DKOTA portion of the brand’s name was a response to the shorthand that came naturally to customers. The proprietary spelling and custom letterforms, together with the natural pronunciation, became the new brand mark!

The new accompanying “tribal mark” is a reiteration of the double chevron forming the letter “K.” “Our retailers and customers have been calling us “Dakota,” so I guess you could say we’ve been on a first-name basis for years,” explained Rob Rosenblum, Chief Brand Officer, and Co-owner, referring to the brand’s full name Dakota Grizzly. “It was a natural evolution to the new brand mark, DKOTA, emphasizing the wide-open places and spirit of the American West.

With a reputation for products rich in detail and thoughtful refinements, DKOTA Summer of ‘2021 features new fabrics and new summer cuts with an ever-expanding knit offering in tees and signature pullovers.

The HUCK

We know you’re a flannel guy, and Huck is here to give you a Dakota Grizzly flannel option for spring. You probably already zoomed in on our signature mitered and turned lower placket and noticed the petrified wood-tone buttons: The perfect finishing details.

• 100% Cotton, lightly brushed
• Flap pockets
• Turned lower placket
• Petrified wood-tone buttons
• MSRP $58

The JARON

Jaron’s cooling blend of Cotton and Linen woven into sun-faded summer stripes make it the perfect shirt for backyard or beach gathering. Details like vintage bone textured buttons and box-pleated back with locker loop make it Dakota Grizzly.

• 84% Cotton / 16% Linen
• Button-Through pocket
• Vintage bone textured buttons
• Box Pleat w/Locker Loop
• Red bar tack accents
• MSRP $64

The ROSS

Our best-selling hoodie ever, ROSS’s rich herringbone cotton/poly blend, is finished with dyed to match taped seams. Handwarmer pockets, a notched neckline, and neutral colors will make it a multi-season favorite. A modern version of the California longboard days – with a richer softer knit and the classic pouch pocket.

• 70% Cotton / 30% polyester knotted herringbone
• Double-entry pouch pocket
• Notch neckline
• Self hem and cuff
• MSRP $68

The RHETT

Rhett’s raglan sleeve detailing and lighter weight weave offer maximum comfort for warmer weather or layering option under your favorite Dakota Grizzly button-up. The three-button placket is finished with a craftsman’s detail of cross X stitching, and you’ll find the extra touch of contrast color on the underside of the sleeve hem. 60% Cotton / 40% Poly melange slub henley.

• 60% Cotton / 40% Poly melange slub henley
• Raglan sleeves
• X-Stitch 3-button placket
• Rack stitch sleeve hem
• Embossed logo clip
• Contrast interior sleeve hem
• MSRP $44

The JUDE

The ripstop weave is the original parachute material developed for its tear-resistance and durability. It’s also extremely lightweight, making it the ideal summertime fabric for Jude. We added a touch of stretch to make it even sweeter. Details include riveted and bar-tacked pocket corners and a hidden thigh pocket deep enough for a cell phone or wallet.

• 135 GSM
• 94% Polyester / 6% Spandex ripstop
• Featherweight 4-way stretch
• Zip Security Pocket
• D.G. badge center back belt loop
• MSRP $68

 

 

About DKOTA Grizzly

Born of a 70-year lineage of St. Louis garment makers, DKOTA Grizzly offers men a rugged-casual alternative with a contemporary fit and attention to detail. DKOTA’s industry-leading online revenue-sharing program is in its fourth year. Each January, the company’s RSVP program returns a check to qualifying retailers, allowing them participation in the company’s online revenue in recognition of mutual goals of brand building.