Video – Mike Hopkins “Window Shopping”

Diamondback athlete and content creator Mike Hopkins – “Window Shopping.”

Ever have that one thing you’d do anything for? How far would you go to get it? Relive the moment you met your first love, the bicycle. Some things never change. The film is inspired by his childhood love for biking and how it’s evolved into a lifelong passion – a narrative I’m sure most of us will catch a glimpse of ourselves in.

For me, it was the banana seat Schwinn StingRay bikes of the ’60s.

Here’s what Hopkins had to say about the film and its inspiration:

“When I was a kid, I would do anything and everything to keep my bike rolling…dares, chores, dodgy endeavors, you name it, and I was there. My childhood was built around bikes and bad ideas, whether it was getting around, getting in trouble, or getting away, my bike was the ‘Go-to’, so when it broke, it was a big deal. You could say my childhood existed in 2 states, I was either out riding, or I was chasing a dream, and this film is a nod to both.”

“Window Shopper” is the first installment in a three-part series from Hopkins called “Some Things Never Change.”

Diamondback announced that their new Release 5C and 4C bikes are in stock just in time for the holidays!

Release Carbon 5

We pulled out all the stops on our flagship full-suspension trail bike.

You can’t have it all… Really? Nobody told that to the Release 5C. Our top-shelf trail bike is the embodiment of new-school technology. Thanks to our Level Link suspension, the Release 5 C absolutely levels the kind of drops and rock gardens that stymie bikes with even more suspension travel. At the same time, our patent-pending design allows the Release to accelerate and climb with the kind of blazing efficiency you’d normally expect from a wispy, featherweight race rig. The Release 5C, in a nutshell, is the perfect all-rounder. The bike’s modern geometry — long in the front, short in the rear, low in the bottom bracket —lends the bike stability at high speeds without sacrificing agility when the trails get tight. What’s more, we’ve decked this machine out with a peerless parts kit that includes the absolutely bomber Fox 36 Performance Elite Float fork and Fox Performance Elite Float DPX2 rear shock, an ultra-precise SRAM GX Eagle 12-speed drivetrain, a wheelset with e*thirteen LG1 EN rims and Novatec hubs, and quick-stopping SRAM G2 RS hydraulic disc brakes with 180mm rotors. A KS LEV Integra dropper post and Race Face cockpit components round out the stellar package. $5200

Release Carbon 4

Built for tackling tough climbs that lead into fast, steep, technical descents.

The Release 4C features the same bottomless-feeling rear suspension and deft handling as our aluminum Release models, but with an even lighter, stiffer chassis built from carbon fiber. It starts with our Level Link suspension system, which isolates chain forces from trail inputs, meaning the suspension doesn’t bob when you stomp on the pedals yet becomes extremely plush on technical descents. For smooth bump-eating performance, the Release 4C is equipped with a Fox Float DPS EVOL LV rear shock and a 150mm travel Fox 36 Performance Float fork. SRAM’s NX Eagle 12-speed single-ring drivetrain provides consistent shifting and, thanks to its 50-tooth granny gear, makes short work of pesky climbs. SRAM G2 R brakes keep you slicing through the most technical lines all day long. $4350