During the holidays, we are constantly inundated with car commercials; typically, it’s the bow on the hood or Santa driving through the snow. This Chevrolet commercial is exceptionally well done, with beautiful direction, cinematography, music, and it’s a downright tear-jerker. Sometimes marketing does something exceptional, emotional, purposeful, and highly effective while still providing its clients their bottom line without overly pandering to their customers.
Stories of love are always a holiday classic. And in this holiday film, it’s felt through the heartwarming and sometimes heart-wrenching memories of a classic 1966 Chevy Impala. Based on actual events, the ad agency Commonwealth/McCann teamed up with Academy Award winners Tom Hooper (director “The King’s Speech”), Claudio Miranda (director of photography “Life of Pi”), and Rachel Portman (composer “Emma”) to tell the story of love, redemption, and restoration. Because the greatest gift anyone can ever give is joy. Happy Holidays.
Connect with Chevy: https://www.chevrolet.com
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