Western Spirit Cycling, the producer of Outerbike, announced final Outerbike dates for the 2022 season and an expanded expo component planned for this year’s events.
In line with current projections related to bike availability, Outerbike events in Killington VT, Duluth MN, and Crested Butte, CO, will not run in 2022. Western Spirit’s Mark Sevenoff said, “We absolutely love riding in Killington, Duluth, and Crested Butte and can’t wait to share these great places with Outerbike riders. We have heard from cyclists in these regions, and they are already looking forward to these events in 2023.”
For this year, Outerbike Moab Sept 30-Oct 2 and Outerbike Bentonville Oct 21-23 will take place as demo fleets fill in and availability improves. The number of full demo tickets will be calibrated to the fleets available. Many prospective shoppers are anxiously awaiting the opening of ticket sales on April 15, 2022.
In addition, new for 2022 will be an expanded array of bike accessories and outdoor products. With fewer Full Demo packages available more attendees than ever will choose the BYOB (Bring Your Own Bike) pass, and we want to give them plenty to #seetrybuy at our events. Brendon Cameron, Western Spirit’s General Manager, said, “Outerbikers are looking for more info on every imaginable outdoor product, from tires and helmets to tents and camp chairs. An expanded Outerbike expo will give the creators of these products a great opportunity to connect with, and sell to, core outdoor consumers.”
“Since its creation, Specialized has always been a part of Outerbike. Watching hundreds of people run to demo our newest products is amazing. We’re excited to be part of this year’s Outerbike and all future events.” Mike Hall- Brand Experience Manager Specialized Bicycle Components
About Outerbike
Outerbike is the premier provider of multi-day, off-road experiential consumer cycling events from the owners of Western Spirit Cycling. Celebrating its twelfth year in 2022, Outerbike is a unique collaboration between bike and outdoor brands, bike-focused cities and towns, and cycling enthusiasts from around the world to create ‘see, try and buy’ opportunities for the growing community of enthusiast cyclists looking to find their perfect bike and gear. Outerbike’s platform offers both a community hub and resources – both online and at physical event locations – that enable specialty brands to support the consumer decision journey from research to purchase through authentic, shareable experiences in iconic outdoor locations.
About Western Spirit
Founded in 1990, Western Spirit Cycling is an adventure bike touring company headquartered in Moab, Utah, which runs multi-day bicycle tours and outdoor events on public lands throughout the country. Western Spirit works closely with Public Lands Solutions, a non-profit recreation economy consultant.
{ 0 comments… add one now }