Pinarello is excited to release the new ‘Electro’ line of paint schemes, including Electro Violet, Electro Blue, Electro Lime, and Electro Orange. Other exciting new colors will be Midnight Venice and Racing Green in the brand’s ‘Fade’ paint scheme line and Summit White and Summit Red in Pinarello’s ‘Cut’ paint scheme line.
The latest update for Pinarello’s flagship bike, the Dogma F, will be a complete line refresh with the introduction of 9 new colors in addition to the three existing carryover colors from the previous season.
The new Dogma F frame was launched in June 2021 to allow the pro cyclists of Team Ineos Grenadiers to dominate at the maximum level and achieve fantastic results in all types of road competition, ranging from the grand tour and Olympic podiums to classic race victories, including the 2022 Paris Roubaix. These results served to showcase the incredible versatility of the Dogma F, which was designed to perform at its best for every type of rider and every type of terrain.
In just its first season, the Dogma F became the most popular Pinarello frame ever, with a +25% demand increase compared with its predecessor, the Dogma F12. The new colorways will add an even wider range of options to the already successful 22 range.
To showcase the vibrancy of the new Electro line, we have chosen to produce unconventional assets in local industrial parks near Pinarello’s HQ. This allows the customer to see how the colors pop and contrast with the raw and rugged environment.
The Electro range features a new type of metalling paint which offers a beautiful, deep tonality with strong reflections. The new range includes the Dogma F in Electro Violet, Electro Blue, Electro Lime, and Electro Orange.
Our “Fade” paint scheme line, which was massively successful with the launch last season, has been updated with two new colors: Midnight Venice and Racing Green. Our “Cut” paint scheme line will also be expanded to include the addition of two new bestseller classics: Summit white and Summit red.
Carryover colors from last season will include Onyx BOB, Crystal White, and Midnight Blue. Additionally, the current Ineos Grenadier’s replica which will be available for sale.
Dogma F – The Art Of Balance
Aerodynamics, weight, geometry, tube thicknesses, and profiles, as well as the choice of carbon, all are factors in creating the perfect bicycle. There’s an art to finding the right equilibrium, and it’s an art that Pinarello has always been dedicated to mastering. The new Dogma F is the purest expression yet of that dedication, the combination of all our experience, taste, instinct, and skill.
This is a bike that is perfect for every type of rider and every terrain because real-world riders aren’t specialized. You need a bike that can climb and descend with equal flair, attack every corner, and make every watt count on the finishing straight. The Dogma F is designed to do just that.
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