New Union shoe offers precision fit and innovative features
February 9, 2023 – Irvine, CA – Fox Racing, the global leader in motorcycle and mountain bike safety equipment and apparel, has entered the mountain bike shoe category. With the Union shoe series launch, Fox now offers both mountain bike and motocross riders head-to-toe protection and apparel.
“Fox’s demand for best-in-class products is translating across all categories, from helmets to shoes. We’ve validated the trend through direct rider feedback, consumer data, and wholesale partners around the globe,” said Mikey Rangel, Head of Marketing. “Combine this demand with Fox Racing’s amazing team of designers, developers, vendors, and professional athletes, pursuing footwear was a no-brainer for us. For the first time in the brand’s history, both mountain bike and motocross riders are equipped with best-in-class, head-to-toe protection and apparel. It’s a testament to our mission statement – to equip and inspire.”
Fox spent over two years in design and development, realigning halfway into the project after gaining valuable feedback from their professional and amateur riders. With input from Fox athletes like Greg Minnaar, Laurie Greenland, Jackson Goldstone, Nina Hoffmann, and Steve Peat, the result is three new shoe models, two clipless and one flat. Each model will be available in four different colors – Black, Grey, Mocha, and Red – and uses unisex sizing with a range from 37-47 EU (5.5-13 US Men’s / 6.5-14.5 US Women’s). Half sizes will be offered from 41-46, and both clipless models will include two pairs of arch height inserts to customize the fit.
“Fox has nailed it with the perfect stiffness and support,” Jackson Goldstone.
All of the Union shoes feature a one-piece, welded upper construction for a consistent, precise fit and protection against the elements. A molded toe cap and reinforced toe box further protect against rock strikes while the Ultratac™ outsole balances grip and durability. The Union and Union BOA® clipless models have a lightweight glass-filled nylon shank for an efficient pedal platform.
The Union uses a low-profile Velcro strap and lace system to optimize fit and comfort.
The Union BOA features the Dual BOA Li2 system to provide on-the-fly micro-adjustability and improved power transfer to the pedals through a secure and formed fit.
The Union Flat uses laces, and extra attention was given to the outsole design with custom hex-shaped lugs to deliver control on flat pedals, while the toe and heel lug spacing is suited for hike-a-bike sections.
From World Champions to everyday trailblazers, the new Union shoes deliver a real connection to the bike with grip, durability, and superb fit offered across all three versions to suit multiple ride styles and rider needs. Look for Greg Minnaar and Santa Cruz Syndicate team, Neko Mulally, Niels Bensink, Mark Scott, and other Fox athletes to be riding Union shoes this year while being geared up from head-to-toe with Fox equipment.
Pricing
- Union Flat – $149.95
- Union – $179.95
- Union BOA – $249.95
For more information, go to www.foxracing.com.
{ 0 comments… add one now }