Effective this month, Brett Baker, company founder, announces the launch of PROLIDS, a bicycle helmet designer and manufacturer based in Tulsa, OK.
PROLIDS was created with the goal of making fun, stylish, customizable helmets that kids could wear and feel good about wearing. PROLIDS helmets will help their wearers look good, stay comfortable and be safer, whether they are riding bikes, scooters, skateboards, or participating in similar activities.
“I have dealt with the fallout from a childhood head injury for most of my life,” said Baker. “My main goal in starting PROLIDS is to help prevent today’s kids from having to go through the same experience. To do that, we had to design a helmet that was safe and that looked cool enough for kids to want to wear it.”
PROLIDS helmets’ hat-like appearance features a patent-pending design that incorporates three styles of brims that can be worn forwards or backward or removed completely for a traditional bump-cap look. The innovative helmet offers maximum protection and customization, allowing kids to switch up their style with just a flip of the brim. With PROLIDS, kids can stay safe and express their individuality. The PROLIDS helmet offers an adjustable fit to maximize comfort and security and enable the helmet to fit properly for all users.
To maximize the availability and access to helmets and the safety they provide, PROLIDS is using an omnichannel sales approach, with the helmets available in configurations enabling different price points. The helmets will be available directly through PROLIDS.com, via traditional bicycle retailers and distributors, as well as through major mainstream retailers.
PROLIDS will also be made available to charitable organizations promoting safe cycling for kids, starting with Bike Club Tulsa locally. The Bike Club program provides bikes and safety education to hundreds of kids each year in the Tulsa area.
PROLIDS is proud to offer a helmet that is both safe and stylish, giving kids the protection they need while allowing them to express themselves. The company expects to expand into adult offerings and additional participation categories as it grows.
Prolids is a CPSC-certified bicycle helmet. Our helmet is unique because it comes with three brims that can be worn forward or backward, giving you six style options for wearing it. The brims easily snap on and off, so you can have your brim fit your mood! Within each helmet, there is a multi-adjustable fit system that allows the user to customize the fit to their liking.
ProLid brims include: standard hat brim, flat brim, and curved up brim.
The sizing of helmet fits individuals eight years old and up and small to medium adults. ProLids is patent pending and headquartered in the USA. Your ProLid helmet comes with one lid and three brims. Additional or replacement brims are sold separately.
Be your brim.
ABOUT PROLIDS:
PROLIDS was established in 2022 by a retired firefighter, husband, and father who had personally suffered from a traumatic brain injury when he was 8 years old. At the time, he did not know he had suffered a brain injury as not as much was known about concussions in the 70s and 80s. He spent decades trying to heal his brain, and once he was able to do so was determined to create a safety helmet that people would want to wear. PROLIDS has passed the CPSC standard for children’s bicycle helmets for ages 8+, so the users can feel confident that they are protected when wearing them properly. ProLids is a USA-based company and is headquartered in Oklahoma. PROLIDS can be personalized with stickers and offers the user a totally unique and safe design.
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