PAKA Launches Performance ¾ Crew Socks

by Brian Mullin on September 28, 2023

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The Performance sock was crafted to redefine your comfort zone.

PAKA®, the leading innovator in alpaca fiber apparel, is excited to announce the launch of their new Performance ¾ Crew Sock. Since its launch in 2017, PAKA has been setting the standard for alpaca-based athletic wear. The Performance ¾ Crew Socks highlight their latest innovation with natural fiber, incorporating the finest alpaca yarn diameter they’ve ever used to create an ultra-soft, highly durable multisport sock.

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Alpaca fiber is a performance powerhouse: it’s naturally odor-resistant, moisture-wicking, and thermoregulating. Alpaca’s impressively low moisture retention rate of 8% (typical wool compares at an average of 18%) helps to keep feet dry and comfortable and avoids the moisture and friction buildup that can lead to blisters. Alpaca fibers also contain a keratin protein with natural antibacterial properties that make it incredibly difficult to make these socks smell.

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Paka takes these inherent features of the fiber to the next level with intelligent design. The Performance ¾ Crew Sock is built with a snug rib-knit design to avoid shifting and friction, a breathable mesh on the top to promote ventilation, compressive arch support, and strategic padding for high-impact zones.

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“We wanted to create a versatile performance sock that could stand the test of intense biking, hiking, and backpacking. We went all the way back to refining the yarn in Peru, creating a much finer thread count that would knit into a high-compression rib,” Kris Cody, PAKA Founder and CEO, said.

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“We went through probably 15-20 prototypes, sending them out on treks until the sock encompassed everything our community needed.”

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The Performance ¾ Crew Sock is available for $24 in Black, Charcoal, Blue, Walnut, Quail and Forage colors. You can read more about the launch here: www.pakaapparel.com/blogs/basecamp/paka-performance-crew-socks/.

 

About PAKA:

PAKA is the leading innovator of alpaca fiber apparel. Founded in 2017, PAKA started with a vision to incorporate the revolutionary alpaca fiber into high-quality performance apparel. PAKA is a Certified B Corp and secured the Best for the World award in 2021. The brand employs 100+ Quechuan weavers at 4x the living wage in Peru makes upwards of 90% of products locally, donates 1% of its revenue to Peruvian Hearts, an NGO dedicated to the education and empowerment of young women in Peru, and has financed university tuition for 20+ Paka Scholars. Learn more at www.pakaapparel.com Instagram: @Paka

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