A pioneering shoelace/elastic brand already renowned in the running industry hopes to grow awareness in outdoor, lifestyle, and fashion for unique, self-locking, no-tie laces and more.
Caterpy Group Inc., the pioneering brand already well known in the running world for its unique, patented no-tie elastic laces – which convert any laceable shoe into a step-in, no-tie shoe while also improving lacing security, blood flow, and overall comfort – has chosen SIMBOL Communications as its North American Agency of Record (AOR) for media and public relations to broaden the brand’s client base in and out of the running industry.
Their combined efforts will aim to grow that renown in the running world and spread the word across various other industries, including general outdoor, active lifestyle, senior living, and even fashion. With 50 years of combined experience in these verticals, SIMBOL will help spread the word about Caterpy’s patented technology across the broadest array of relevant media and influencers in these fields.
What sets the brand’s laces apart from anyone else in the industry is their ability to lock in place without any additional hardware, thanks to small ‘bumps’ woven into the nylon/elastic material, either throughout the lace or strategically placed in specific sections.
The bumps are small and flexible enough to be pulled through shoe eyelets; once installed and adjusted, they stay put while stretching just enough to allow for normal blood circulation and foot swelling while minimizing pinch points and other common issues.
“Our lace technology is unlike anything else on the market, and the products have become quite popular, especially in running circles,” says CEO Anthony Pong. “We’re confident that, with SIMBOL’s help, we can build on that momentum among runners while also considerably growing brand awareness and sales among the general public. Caterpy laces work great for almost any purpose and type of shoe. We know they’ll be popular outside the running industry if we can get that message out to the masses: We feel SIMBOL has the tools and network to help accomplish this, and we’re excited to see where we can take this together!”
Run No-Tie Laces
Caterpy currently offers two different types of laces and is working on others in the near future. Unlike traditional laces, whether elastic or static, in which the lacing evens itself out during activity, the Caterpy Run No-Tie Laces feature bumps throughout. This allows the user to tighten/loosen the lacing according to different areas of the foot, and that adjustment won’t change over the course of the activity.
Air No-Tie Laces
On the other hand, the Air No-Tie Laces have bumps only at the ends. While generally an aesthetic feature – for users who want the ease of entry and comfort of Caterpy laces but don’t want the bumps all the way down the shoe – these still offer a stay-put, no-tie closure across the top of the instep.
SIMBOL Co-Founder Scott Boulbol is not just their PR guy; he’s also a big fan of the brand. “As a longtime runner and former running journalist/gear reviewer, I’ve tried a huge variety of products,” he says. “Caterpy’s laces are absolutely one of the standout products. They make a noticeable difference in any shoe, making them a no-brainer, especially considering how simple and inexpensive they are. We can’t wait to help spread the Caterpy buzz and make a lot of feet much happier.”
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