Wild Rye Launches Spring 2024 Collection Featuring New Gravel Kit, Versatile
Wild Rye, the premiere active lifestyle apparel brand designed for and by women+ adventurers, unveils its Spring 2024 collection, offering new styles for more activities and more body types.
Lucille sports bra
You asked, and we delivered. Introducing Wild Rye’s first sports bra. These longline bras are built for low-to-moderate impact, with carefully placed seams so as not to interfere with your bike/ski/hiking packs. The Lucille also pairs perfectly with our new Eleanor Chammy for the most swoon-worthy cycling kit.
Eleanor chammy
Our newest chammy carries over some of our favorite features—hello high waist and world-class Italian padding, but with a poly fabric that enables us to highlight our playful prints. Made with a soft and compressive poly/spandex blend, the Eleanor Chammy was designed to keep you going on long rides but is low profile enough for a quick morning spin on your at-home bike. Pair it with our new sports bra for the most swoon-worthy indoor cycling kit.
Gem distance jersey
This spring, we’re spreading our wings and launching into the gravel world with the new Gem Distance jersey. This jersey is ultra-soft, lightweight, and highly technical and has the fit and features to go the distance.
Wild rye bike socks | 6″
We don’t think about it much, but our feet are the foundation of our ride. That is why we decided it was time to design the perfect bike sock from the ground up. The new Wild Rye Bike sock is knit with a nylon / recycled poly (COOLMAX) / lycra blend for the ultimate soft touch and the right balance of stretch and compression. Featuring a 6″ cuff to keep dirt and gravel out of your shoes, these high-performance, lightweight socks are the perfect partner for your day in the dirt, whether you’re mountain biking, trail running, or hiking.
Bidon water bottle
Staying hydrated shouldn’t feel like a chore, so we’ve designed a set of bottles inspired by our seasonal prints. Our Bidons feature Purist technology that shields the inside of the bottle from any bad taste, mold, or staining. They are as pure as drinking from a glass but with the advantage of a flexible bottle.
Eeva short overalls
Overalls are back, this time in a short length and oh-so functional. Even more so when they’re constructed with quick-drying, breathable, and durable bio nylon. With a little stretch for comfort, this overall is designed to be flattering and to get after it in the mountains! With branded antique brass buttons and carefully considered pockets, the Eeva is the perfect post-ride fit.
Ride fast, raise hell benefit tee
We’re coming in hot with a new limited edition release of the “Ride Fast, Raise Hell” benefit tee! Not only are these crop tees ultra soft and comfy but they’re also designed to raise awareness and funds for reproductive rights, with 100% of net proceeds donated directly to Planned Parenthood.
Freyah bike pant
Finally, a true bike pant for women. These pants will take you from the sweltering heat of the bike park in the summer months to cool fall rides or layer-up for winter biking in the snow. They are incredibly versatile, so don’t be afraid to rock them while Nordic skiing or on-piste skinning. Packed with breathability, durability and style, the Freyah is constructed from our signature DuraStretch 4-way stretch nylon found in our flagship Freel shorts.
Elorie technical overalls
Overalls are back and oh-so functional—even more so when they’re constructed with quick-drying, breathable, and durable recycled nylon. With a little stretch for comfort, this overall is designed to be flattering and to get after it in the mountains! With branded antique brass buttons and considered pockets, the Elorie is stylish and badass.
Rita lightweight short
This no-frills, lightweight mid-length short is everything you need and nothing you don’t need for a good day on the trails. The new Rita short sports all the same elastic back on the waistband for a little extra forgiveness as its big sister, the Riley, but with a shorter inseam for those who want to show a little more leg
Alden anorak windbreaker
Hiking, biking, spring skiing—this lightweight, wind—and water-resistant pullover is meant for it all. Very soft and packable, the Alden Anorak is made to go the distance with none of the weight.
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