Fox Racing, the global leader in motocross and mountain biking gear and apparel, celebrates its 50th anniversary year by paying homage to the brand’s vision of Honor Yesterday, Conquer Today, and Invent Tomorrow. The idea will be brought to life throughout 2024 by honoring stories from the past, conquering new product launches and race weekends, and continuing the pursuit of performance innovations that will define the future of racewear.
The brand’s vision (Honor, Conquer, Invent) is derived from the founding principles established by the Fox family in the company’s early years, including a quote from the founder, Geoff Fox: “Change is the only constant.” In 2024, change comes in the official introduction of the new logo mark, an evolution of the iconic Fox Head logo drawn in 1975. “While the logo has gone through many changes over the years, it’s never lost what it stands for – a family-values-based way of working, technical innovation, and passion for our sports and evolving them,” said Chad Hilton, VP of Brand, who stewarded the change across Fox Racing products and digital channels in 2023.
Fox Racing reaffirms the new Fox Head logo and branding evolution through the launch of the 50th Anniversary Limited Edition Collection.
The collection includes Fox Union BOA Shoes, Flexair gloves,
Pure Vue Goggles and Speedframe Pro helmet, with more additions arriving later in the year
The collection also features a color palette crafted for design evolution and nostalgic reminiscences of past styles through vibrant and bold race graphics.
The 50th Anniversary Limited Edition Collection is currently available on www.foxracing.com, at Fox Racing flagship stores, and at participating Fox Racing dealers and channels globally.
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