LIVSN Designs, an outdoor apparel brand focused on creating products and systems that minimize harm to the planet and people while maximizing function, launches its Ecotrek Overalls for direct sale today.
Designed with Gnara Apparel, a fellow outdoor apparel brand built to empower everyone to Answer Nature’s Call® – literally – through products featuring their innovative, award-winning GoFly® Zipper Technology.
The Ecotrek Overalls were funded through a successful Kickstarter campaign in the latter half of 2024. In the first 24 hours of going live, they raised $100K in pre-orders. While limited inventory remains, they are now available for direct purchase.
“This was our fifth Kickstarter campaign, but our first one as a collaborative creative process with another brand,” said Andrew Gibbs Dabney, CEO and Founder of LIVSN Designs. “We started the campaign at Outdoor Retailer in June of last year, and there’s just something special about launching a product not just alongside a like-minded outdoor apparel brand but with the industry and community as a whole present and supportive throughout the process.”
The Ecotrek Overalls launched with both men’s and women’s versions available for pre-order. The latter sport the patented GoFly® zipper, Gnara’s trademark design flourish.
“For years, we’ve gotten customer requests to make an overall with our fan-favorite, patented GoFly®. In doing so, we’ve been able to eliminate the only annoying part about wearing overalls! The customer response has been amazing – this is one of those products that quite literally flies off the shelves – and I cannot think of a more aligned and values-driven collaboration than Gnara and LIVSN’s partnership,” said Georgia Grace Edwards, CEO and Founder of Gnara Apparel. “It’s been so fun to watch the Gnara and LIVSN customer audiences rally around another durable, sustainable, and highly functional product that makes life easier and the outdoors more accessible for everyone. Whether you are on the trail or at a music festival, the secret second zipper allows wearers to easily unzip and do your business anywhere at any time.”
The Ecotrek Overalls are sourced with Blue Ocean Nylon, a fabric created from recycled ocean waste such as buoys off the coast of Taiwan. Treated with an eco-friendly, PFAS-free, C0, dry DWR coating, these overalls enable dynamic action with subtle storage, security features, and comfort with every step.
“To be honest, last year posed considerable challenges for brands throughout the outdoor industry,” said Gibbs-Dabney. “To be able to not only meet our fundraising goal but exceed it enough that it makes sense to continue carrying this product forward – online and in retailers – is a vote of confidence from the public that means the world to us. The initial response and feedback from early supporters has our gears turning about what we could do next. For now, though, we’re eager to get this unique product out in the world and continue contributing to the conversation of what the intersection between workwear and outdoor apparel can mean and look like in reality.”
“We’ve learned so much from this process, and our team is excited to keep building on the considerable momentum already behind this product and future GoFly® collabs moving forward,” said Edwards.
The Ecotrek Overalls are available now at LIVSN and Gnara for direct purchase.
About LIVSN Designs
LIVSN is an outdoor brand that makes versatile apparel designed to last longer. LIVSN combines technical features and durable construction with modern styling to create lasting clothing that facilitates a life of adventure. Replace throwaway items with well-designed pieces to remove clutter and create space for living. Keep what matters. https://www.livsndesigns.com.
About Gnara Apparel
Gnara designs innovative and inclusive apparel for people to feel safe, comfortable, and confident enough to explore as they are. Gnara creates products at the intersection of fashion, function, and accessibility with patented GoFly® zipper technology, which has been recognized by Forbes, Women’s Health, USA Today, CNN, Outside, Gear Junkie, Good Housekeeping, U.S. News & World Report, and Outdoor Retailer Innovation Awards. Gnara’s GoFly® has revolutionized women’s apparel, empowering them to Answer Nature’s Call® without removing important safety gear or exposing skin to the elements (or others!). From hiking to serving on the front lines, Gnara helps people “go” on the go — whether at work or play. https://gnara.com/
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