OMA Winter 2025 – Sidi, Crazy Creek, Roll Recovery, OrthoLite, and Heel

Sidi

Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes combine advanced materials, modern aesthetics, and rider-first engineering to meet the demands of today’s cyclists. Designed to deliver unparalleled comfort, breathability, and power transfer, Sidi’s latest collection pushes the boundaries for road and XC riding disciplines.

Sidi Physis

The XC Shoe for Exponential Control

Physis is designed to deliver top performance to all riders. The X2FC carbon outer sole combined with the ergo-feel inner sole preserves the foot’s natural functionality without sacrificing power transfer. The patented tension strap and Dyneema dial system eliminate tension loss even under the most demanding conditions.

Crazy Creek

AirLounger

Crazy Creek AirLounger is an inflatable 2-in-1 chair and sleep pad that offers versatility for a range of activities, from lounging by the lake to relaxing around the campfire. In chair mode, the AirLounger provides a comfortable seating option with customizable cushion layers. For those moments when you want to stretch out and relax, the AirLounger transforms into pillow mode, offering the perfect headrest. When it’s time for bed, the AirLounger unfolds into a 50-inch sleep pad, providing a compact and comfortable sleeping solution. This chair can fully inflate in only five breaths, weighs 32 ounces, and rolls up to a compact 3-inch diameter.

Canoe IV – Canoe Chair

The Canoe IV Chair is an update to the iconic Canoe III, trusted by canoe fans across North America and Europe for over 20 years. Designed with feedback from customers and retailers, the Canoe IV Chair offers several key improvements, enhancing both comfort and durability. The chair features a low-profile Crazy Creek wing design, a multi-foam layer bottom cushion, and drain holes to eliminate puddling. The Canoe IV also has a strap system to securely attach it to any canoe, making it ideal for long days on the water. For ease of transport, the chair folds flat, and the side straps ensure easy storage and portability, allowing for effortless carrying wherever your adventures take you. The Canoe IV weighs 36 ounces and the seat back measures 16.5 inches tall by 15.5 inches wide, while the seat bottom is 10.5 inches deep by 15.5 inches wide.

Roll Recovery

The Roll Recovery SUPERPLUSH line was created to be a refuge for tired feet. Designed to be exceptionally comfortable, they’re engineered for recovery with a structured footbed providing stability and support. They’re lightweight, highly breathable, and crafted with the best materials. Step into a world where every stride is cushioned, ensuring a comfortable journey and promoting overall foot health. The full lineup offers a performance recovery Shoe, Slide, and FlipFlop style in various colorways.

The SUPERPLUSH Shoe is currently available, and they’ll be shortly releasing the Slide and FlipFlop.

ROLL Recovery’s Proprietary SUPERPLUSH foam midsole, composed of algae and EVA with BLOOM Foam Technology—a premium and sustainable foam that reduces carbon footprint and petroleum use— is the line’s foundation. This midsole offers the optimal ratio of cushioning and support to help athletes throughout the many hours of the day that do not involve active training.

OrthoLite

OrthoLite is the global leader of comfort and performance footwear insoles to over 550 brands worldwide.

It is also the company behind Cirql™, a sustainable materials solutions provider for the global footwear industry and creator of the Cirql rTPU30 midsole. This brand-new patented innovation is made with 30 percent post-consumer recycled TPU material and manufactured through a chemical-free, supercritical foaming process. With 16 granted patents and additional patents pending worldwide for its 30% recycled injection foam, Cirql rTPU30 is a scalable and fully recyclable midsole solution that helps footwear brands reach their climate and sustainability product goals.

Heel

The Heel Virtual Dog Leash is the first-ever virtual leash designed to automatically keep your dog near you while you’re on the move.

Whether hiking, camping, running, or working around the homestead, Heel will keep your furry friend nearby and in control. Built-in-the-USA technology was initially developed during the COVID-19 pandemic to ensure social distancing between humans. Unlike some brands that offer static containment, the Heel Virtual Dog Leash allows the dog owner to set the length of the virtual leash from as little as 10 feet up to 750 feet. Dog owners can choose the tone, vibration, or optional static correction when the dog exceeds this moving boundary. The technology does not rely on cellular, GPS, WiFi, or Bluetooth, making it suitable for remote locations like hiking trails or off the grid.