KÜHL Launches Reactiv Series, Bringing Graphene Technology to Outdoor Apparel
An innovative collection of graphene-infused baselayer and midlayer designed to excel in all conditions.
SALT LAKE CITY – September 8, 2025 – KÜHL, a premium independent outdoor brand, launches the first baselayer and midlayer series to feature its innovative KÜHL Graphene Grid Fleece. Available in both men’s and women’s silhouettes, the Reactiv Series leverages KÜHL Graphene Grid Fleece to regulate body temperature by rapidly absorbing and distributing heat. It’s naturally odor-resistant, hypoallergenic, moisture-wicking, and quick-drying – packing a punch in performance no matter the conditions.
“We are incredibly proud of the technology woven into this collection,” said Sarah Scott, Marketing Manager and Product Specialist at KÜHL. “Unlike traditional fabrics that primarily insulate or wick moisture, KÜHL’s Graphene Grid Fleece can do both. Graphene actively transfers heat away from hot spots and distributes warmth to colder areas, creating a self-regulating microclimate for the wearer.”
In addition to the graphene heat-dispersion technology, the Reactiv Series features 3D articulated patterning, hybrid fabric weights (lighter in sweat zones), natural odor resistance, and a gridded interior to elevate further the advanced temperature regulation, moisture management, and all-day comfort.
Silhouettes for both men and women include:
- Reactiv Grid Full Zip Hoody (midlayer): MSRP $179
- Reactiv Grid Full Zip (midlayer): MSRP $169
- Reactiv Lite Quarter Zip (baselayer): MSRP $119
- Reactiv Lite Crew Long Sleeve (baselayer): MSRP $109
In addition to superior thermal regulation, graphene is also known for its durability, UV protection, and wicking. Fabrics incorporating graphene show improved resistance to wear, abrasion, and tearing. They can provide increased protection against ultraviolet radiation, as well as help reduce humidity next to the skin.
The Reactiv Series featuring KÜHL Graphene Grid Fleece is available online at kuhl.com and in select retailers nationwide.
About KÜHL
KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains. Through relentless weather and challenging conditions, we were taught the power of courage, humility, and kindness. We believe these pillars enable an individual to thrive, and even more importantly, a community to succeed. We don’t have shareholders or VC investors. From the start, our livelihood has relied on the customer and their satisfaction with our product. We are committed to providing high-performance, lasting, and functional apparel and gear. Our passion is the product, and our products give you the freedom to follow your passion. For more information, visit KÜHL.com.