Author: Brian Mullin

  • KOO Eyewear Launches Demos and Spectro Sunglasses in Green Matt

    KOO has launched the new matt green color schemes of their Demos and Spectro cycling glasses. Crafted with lightweight, removable mirror polycarbonate Zeiss lenses and Active Airflow technology for ultimate performance and comfortability, they’re designed for the trail but versatile enough for the road. Demos The all-new performance eyewear. Specifically designed with road and off-road…

  • Redshift Sports Introduces the Arclight PRO Smart LED Pedals

    The most versatile, smart LED bicycle pedal. Equal parts safety, performance, and modularity. Arclight PRO is One pedal providing Safety, Clipless, and Platform   Responding to customer feedback, Redshift is expanding the Arclight Smart LED Pedal line. Arclight Smart LED pedals are now offered in PRO Clipless and PRO Flat styles in addition to the…

  • Kitsbow Cycling Apparel Announces It’s Closing

    The dream of an employee-owned, benefit corp Kitsbow is ending. It is devastating and disappointing – in ways that words cannot possibly convey. Terrible for our community, Old Fort and McDowell County, North Carolina. In each of the past three years, Kitsbow injected an annual payroll of approximately $2 million dollars into a rural town…

  • SRAM introduces the new Eagle Transmission Electronic Drivetrain

    Deliver The Dream. SRAM Eagle Transmission drops a seismic shift on what it means to shift a mountain bike. Built around the universal constant of the wheel axle itself, Eagle Transmission is a radically robust, fully integrated, and interdependent wireless transmission that literally changes how we ride. It simplifies, strengthens, and extends lifespan to new…

  • Discover Adventure With Orucase’s Redesigned Mini Frame Pack!

    After launching their Design Labs Mini Frame Pack featuring Dyneema Composite Fabric in 2022, Orucase has launched their redesigned Mini Frame Pack, now available in six new colors and retails at $75 USD. The newly redesigned Mini Frame Packs are constructed using durable Challenge Sailcloth EPX200, Burly #8 YKK Aquaguard zipper, and a foam structural…

  • Fringe Foods Mushroom Protein Bars – Made To Fuel Your Adventure

    Made for and by outdoor enthusiasts, Fringe Bars are naturally high in protein and equipped with nutrient-dense ingredients to keep you nourished for your next adventure. These performance enhancers are rich, creamy, and absolutely delicious and formulated with powerful adaptogenic mushrooms that deliver unmatched functional health benefits for the mind and body. Fringe Bar Highlights:…

  • SockGuy Releases New Designs for Spring 2023

    SockGuy has new designs engineered to inspire athletes everywhere, from roadies to mountain bikers, runners, hikers, and gym freaks. As usual, we’re keeping it weird and fun! With 27 years as a sock expert, SockGuy has provided athletes, outdoor enthusiasts, and pretty much everyone else with a high-performance fit and cool designs for hard-working/hard-playing feet.…

  • Enduro Bearings MAXhit Bottom Bracket

    Possibly the last BB you’ll own! MAXhit is Enduro’s latest patent-pending innovation, where the bearing is actually the component. MAXhit bottom bracket bearings are designed to thread directly into your bicycle’s bottom bracket shell, eliminating the need for the aluminum cups that are traditionally used to carry the bearings. This unique design frees-up space for…

  • SPOT X with Bluetooth 2-WAY Satellite Messenger

    Stay connected beyond cellular. Get peace of mind with S.O.S. If you’re going camping, climbing, biking, or hiking for the first time, it’s important that you have the right gear to stay safe. SPOT, a leader in satellite messaging and emergency notification technologies, has the perfect device to keep you safe during your next trek!…

  • Introducing PROLIDS a new bicycle helmet brand designed especially for kids!

    Effective this month, Brett Baker, company founder, announces the launch of PROLIDS, a bicycle helmet designer and manufacturer based in Tulsa, OK. PROLIDS was created with the goal of making fun, stylish, customizable helmets that kids could wear and feel good about wearing. PROLIDS helmets will help their wearers look good, stay comfortable and be…

  • Revel Bikes Announce The 3D Printed Rodeo Concept Bike

    Today, Revel Bikes made history by introducing the “Rodeo,” the world’s first fully 3D-printed carbon fiber Downhill Bike. The Revel Rodeo is a multi-year passion project of Adam Miller (Revel Bikes), Chris Canfield (CBF suspension inventor), and Jordan Haffener (Revel Bikes Senior Engineer). The Rodeo was designed by Revel and manufactured in partnership with 3D…

  • Swiftwick VISION Six Impression Socks – It’s Electric!

    Your Style Meets Performance: Creative Socks With High-Performance Features Add flair to your next adventure with new prints from the Swiftwick VISION Impression. High-performance features combine with unique 360° prints for a sock that shows your personal style while keeping you comfortable and supported. Style and performance combine with our VISION Six Impression performance socks.…

  • Mountain Hardwear Spring 2023 collection

    Mountain Hardwear recently launched its new spring collection. This collection focuses on high-quality, high-density materials that create a natural UPF barrier. Over fifty styles in the spring collection have UPF 40 or higher. Kor Airshell Vest For mountain bikers — the new Kor Airshell Vest is a great option for layering. It’s lightweight, breathable, and,…

  • Baltoro Impetro Gear Backpack System

    What about a 4-in-1 backpack (hike, bike, ski, mountain) for the same price and better quality as a single backpack? Baltoro’s newest product is the Impetro Gear backpack system. They feel that backpacks nowadays have similar features – change the webbing, add a mesh, create a new pocket, and bingo, you’ve got a new backpack.…

  • New Summer Cycling Apparel from PEARL iZUMi

    Pearl iZUMi has a few new products for the upcoming Summer 2023 season, including the Attack Air Jersey, Attack Air Bibs, and the Quest Convertible Barrier Jacket. Attack Air Jersey (Men’s / Women’s) Delivering a sleek fit for the performance-minded rider, the Attack Air Jersey dials in the details so you can chase your cycling…

  • Honey Stinger Releases New Prepare Bar: Oat + Honey

    Honey Stinger, the Steamboat Springs-based sports nutrition brand that is trusted by more than 1,000 pro teams and collegiate programs, announces the newest addition to its Prepare, Perform, Recover product system: The Oat + Honey Bar. The new bar fits into the Prepare category and features a delicious pre-workout blend of carbs, fat, and protein.…